Features
As one of the more popular email marketing software providers, Mailchimp offers useful features. All paid tiers come with A/B testing, landing pages, pre-built templates and segmentation. Depending on what tier you choose, you can also access generative AI features, multi-step automations and custom reports.
Mailchimp offers a free tier, though it limits you to 500 contacts and up to 1,000 emails per month. Unless you also need other features like advanced analytics and A/B testing, the free tier might be a good way to test out Mailchimp for a while before committing.
Pricing
The company’s paid tiers do seem pricier compared to other competitors, but you do get more advanced features like social media marketing channels. The first paid plan is the Essentials tier, which costs $13 per month. After that is the Standard plan for $20 per month. The prices start to jump once you have more than 500 email contacts, which is a lower amount of contacts than what you’d find elsewhere. Mailchimp also offers a Premium plan for $350 per month, which is going to be best for businesses with more robust teams.
Customer Service
The free tier does offer email support, but only for the first 30 days. All paid tiers get email and live chat support. For businesses that would like guidance, the Standard and Premium tiers offer personalized onboarding.
There is 24/7 customer email support, though Premium customers can also contact a representative by phone. Mailchimp’s online knowledge base is easy to navigate—guides are sorted by topic, and there are plenty of video tutorials available.
Reputation
As a large company, Mailchimp has over 12 million businesses using their services. That’s not to say all customers love it. Many customers on Trustpilot report mixed messages about how easy the platform was to use and email deliverability. Some also mentioned the price point felt high.
Learn more: Read our full Mailchimp review.
