Social media analytics tools are a type of software that collects and analyzes data from your social media channels. Data from social media analytics software lets you better understand your audience and how they interact with your content. With these tools, you can increase social media followers, optimize engagement and improve conversion rates.
Some social analytics tools provide additional functionality, like monitoring and analyzing competitor behavior. Advanced tools will also help you “listen” to the conversations your target audience has on social media to gauge their perception of your brand.
Using social media analysis tools for monitoring and insights is a way to optimize your social media strategy—and strengthen your market position with business intelligence.
