Would You Like To See How A Startup Increases Sales Using A Direct Selling Strategy?
Graze | Snack manufacturers & their experiment in network marketing!
Case studies in network marketing prove to be an excellent way to improve your knowledge and skills in this area of expertise. Here, we’re providing you with one of the direct selling companies who integrated innovative ways to improve the business using this particular business model. Graze is a UK-headquartered food manufacturing/selling company who implemented a graceful marketing model.
About Graze and the famous graze boxes!
Launched into the world of yummy and healthy food manufacturing in 2009, the success rate of the “graze box” went up in no time. From the available resources and references, we have found out a count of about 80,000 boxes have been sold over a period of 6 months. Basically, they sell a box of nutritious snacks with various combinations with a view of making people love healthy food.
Their motive and business model was perfect and offered stable growth. Graze boxes were sold using both offline and online strategies, they kept pushing the limits using different marketing channels.
In the official website, they are offering the first box in a half-price, and people can avail this offer through,
- Email marketing.
- Direct/network marketing.
- Referral marketing.
- Social media marketing.
Yes, email marketing still exists in 2022, and it’s a broadway to reach people around the world with just a click! They do find this method very useful.
Referral marketing goes side-by-side linked with network marketing/direct marketing. Social media is yet another network marketing prospecting tool to perform sales and reach.
Graze as a network marketing model!
The working or marketing style varies from one another in direct selling and normal sales. Graze as a network marketing model is entirely different from what they offer on their website. As mentioned earlier, the first box is half price and for that, the customer has to fill up the details and then subscribe to the graze box.
The subscription can be made for two weeks interval, a month or more and is subjected to alter. After the half-price boxes, the next boxes don’t come with any cut-offs.
However, when it comes to the network marketing model, the first box so referred is free of cost, isn’t that interesting? The next one with a half-price and again a free-bee! The strategy is only provided in network marketing and not for a direct customer who enters the website and makes a regular order. Become a distributor, buy your pack, and refer more to get more.
A proper plan is necessary and that’s why they have something unique in nature. The plan that attracts every health enthusiast with a graze box!
Proper use of every marketing channel, consistently engaging with the customers is the key! Even when one gets off from the graze subscription they come up with new offers to retain them.
A simple strategy with the best marketing scheme proposes an attractive option for worldwide customers. This case study tells how network marketing can be properly utilized with a unique idea and marketing plan. Be unique with a new plan that can revolutionize and make an impact in the world market!
They made a success story by their own effort, do you have similar innovative plans to make your marketing ideas work out well?
Now, if you check out the below stats and consider the above innovative idea, one important thing that lays a foundation will be the years of experience and out-of-the-box thinking. The company may have founded way back in the mid-’80s or after 2016 but if they have a good team with experience and talent then growth and brand recognition will be reflected easily in the sales revenue. To sustain long for the present and future, a direct selling or MLM company must consider this fact as too many home-based business kicks start every year.
