Best 24 Content Creation Platforms in 2024

Channels:

YouTube, Facebook, Instagram, X (formerly Twitter), Twitch, TikTok, Shopify

Brandwatch is a leading platform that merges consumer intelligence with social media management, enabling you to keep up with the fast-paced world of social engagement. If you’re looking for a solution that helps you understand your audience, react to trends, and manage your social media presence efficiently, Brandwatch offers a robust set of tools to meet these needs. 

Data-Driven Content Creation

Brandwatch excels in providing insights that are crucial for creating impactful content. With its Consumer Intelligence feature, you gain a deep understanding of your audience, brand, and market trends. This data is invaluable when crafting content that resonates with your target audience. 

By analyzing consumer behavior and market dynamics, Brandwatch helps you identify what matters most to your audience, allowing you to create content that is both timely and relevant. This data-driven approach ensures that your content strategy is not based on guesswork but on real-time insights, increasing the chances of engaging your audience effectively.

Streamlined Social Media Management

Managing content across multiple social media channels can be a daunting task, but Brandwatch simplifies this process significantly. The platform’s Social Media Management tools provide everything you need to discover, create, and distribute content seamlessly. Whether you’re collaborating across teams or managing campaigns across regions, Brandwatch’s interface makes it easy to stay organized and consistent. 

The platform also integrates Influencer Management, allowing you to handle relationships and campaigns from one central hub. This all-in-one approach not only saves time but also ensures that your content is aligned across all channels, maintaining a cohesive brand voice.

Case Study 

TSL Media Group, a Singapore-based media tech collective, partnered with Brandwatch to address the challenge of creating authentic and engaging campaigns for Gen Z audiences. TSL Media Group recognized the need to adapt to Gen Z’s unique preferences, especially as this demographic dominates digital platforms like TikTok. The company turned to Brandwatch for its robust consumer intelligence solutions to better understand and engage this elusive audience.

Strategic Approach

TSL Media Group utilized Brandwatch’s social listening capabilities to gain deep insights into online conversations, sentiments, and emerging trends. By combining these insights with their proprietary data tools, TSL was able to craft hyperlocal content that resonates with Gen Z’s values of entertainment, authenticity, and utility. Their approach involved creating interactive content formats, such as live streams and original video segments, while ensuring authenticity by using real people and emotions in their campaigns. This data-driven strategy also helped them choose the right platforms, like TikTok and YouTube, for content distribution.

The collaboration resulted in highly successful campaigns that not only captivated Gen Z but also bridged generational gaps. For example, a campaign for Huawei showcased the ease of using their smartphone across generations, while another for Pocari Sweat positioned the brand as essential for an active lifestyle. TSL’s data-driven approach, powered by Brandwatch, consistently produced content that struck a chord with Gen Z and beyond.

Best for:

Enterprises who need a comprehensive content marketing platform that includes content strategy, content planning, and content creation

Pricing:

Starts at $750 for their Influencer Marketing Software.

Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,

Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify

Channels:

Instagram, YouTube, Facebook, Twitch, TikTok, X (formerly Twitter), Pinterest, Blogs

Upfluence is a leading influencer marketing platform designed specifically for eCommerce and social commerce brands. If you’re looking to drive online sales through strategic partnerships with creators, affiliates, and brand ambassadors, Upfluence offers a comprehensive solution. Their platform empowers you to harness the power of influencer marketing with a data-driven approach that ensures high ROI. 

Data-Driven Influencer Discovery

Upfluence stands out for its ability to connect you with the right creators who align with your brand values and audience. Using data-rich profiles, the platform helps you find influencers who are not only relevant but already have an affinity for your brand. This approach increases the likelihood of successful collaborations and impactful content. 

By leveraging social data, Upfluence ensures that your content is created by influencers who truly resonate with your target audience, enhancing authenticity and engagement. This targeted method of influencer discovery allows you to create content that is not just appealing but also strategically aligned with your marketing goals.

Streamlined Creator Management

Managing influencer campaigns can be complex, but Upfluence simplifies the process with its robust creator management tools. The platform offers a complete, automated workflow that saves you time and ensures consistency across your campaigns. From hiring influencers to managing drafts, tracking sales, and issuing payments, everything is centralized in one place. 

Upfluence even integrates AI to assist with tasks like mailing and contract management, making it easier to maintain long-term, fruitful collaborations. This streamlined approach not only enhances efficiency but also ensures that your content creation process is smooth, coordinated, and effective.

Best for:

Brands who need to work with all kinds of influencers – from nano to top-notch influencers – and access a robust content creation and management platform

Pricing:

Upfluence offers three plans: Growth, Scale, and Enterprise which varies per number of seats. Contact them for the pricing of each plan.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

Channels:

Instagram, YouTube, Tiktok

Creator.co is a comprehensive platform designed to streamline influencer and affiliate marketing campaigns, making it easier for brands and creators to connect, collaborate, and scale their efforts. Whether you’re a brand looking to expand your reach or an influencer seeking partnerships, Creator.co offers the tools and features needed to make these connections seamless and productive. 

Empowering Content Creation Through Influencer Collaboration

Creator.co excels at facilitating content creation by connecting brands with a vast network of influencers and aspiring creators. With access to over 300 million profiles across platforms like Instagram, TikTok, and YouTube, the platform allows you to find the perfect match for your brand’s voice and goals. 

The advanced search filters and analytics tools make it easy to identify influencers who align with your brand’s values and target audience. Once connected, you can collaborate directly within the platform, ensuring that content is not only authentic but also resonates with your intended audience. This approach significantly boosts the quality and impact of user-generated content (UGC), providing a more authentic connection with consumers.

Streamlined Campaign Management and Automation

Managing influencer and affiliate campaigns can be a time-consuming process, but Creator.co simplifies it by offering an all-in-one dashboard where you can manage everything from content creation to payment processing. The platform’s automation features allow you to build and scale campaigns efficiently, reducing the manual workload and freeing up time to focus on strategy. 

Whether you’re working with influencers on UGC campaigns, product promotions, or contests, Creator.co’s tools enable you to track progress, approve content, and measure ROI—all from one centralized location. The integration with top affiliate networks also allows you to supercharge existing programs or create new ones, further enhancing your content creation efforts.

Case Study 

Creator.co partnered with think! to amplify the brand’s presence in Walmart stores through a strategic content marketing campaign. Think! aimed to increase sales and boost product visibility across various channels, especially leveraging the influence of creators. By collaborating with Creator.co, think! sought to drive organic buzz and maximize the impact of their paid advertising efforts.

Strategic Approach

Creator.co enlisted 17 carefully selected creators to craft authentic and engaging content that resonated with think!’s target audience. The campaign focused on generating organic interest through creative storytelling, complemented by a well-targeted paid ads strategy. 

This dual approach was designed to amplify reach, with creators generating 1.5 million impressions and a total reach of 609.5k, while maintaining high engagement rates at 4.25%. The content was strategically distributed across social media platforms, fostering both awareness and conversion.

The collaboration resulted in a remarkable 55%+ increase in sales at Walmart, with think! Bars selling out in multiple stores and even online at Walmart.ca. The organic buzz created by the content creators, coupled with the paid ads campaign, significantly boosted retail sell-through rates. “The campaign’s success is a testament to the power of combining authentic content creation with strategic advertising,” noted a spokesperson from think!.

Best for:

Small to medium-sized brands who need a straightforward content creation platform that works with micro-influencers familiar with their brands

Pricing:

Starts at $460 per month for the Self-Serve Plan.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,

Channels: Instagram, YouTube, TikTok

Channels:

Instagram, TikTok, YouTube, Pinterest, Facebook, X (formerly Twitter), Blogs, LTK App

LTK is a leading global platform that empowers lifestyle creators to connect with premium brands and monetize their content effectively. Whether you’re a seasoned influencer or a new creator, LTK offers a comprehensive suite of tools and resources designed to elevate your content creation efforts and maximize your earning potential. 

Advanced Tools for Seamless Content Creation

LTK provides creators with an innovative ecosystem of mobile and desktop tools that make content creation and distribution effortless. The platform’s LTK Creator App allows you to generate mobile-first content that is immediately shoppable, even on closed social platforms like Instagram and Snapchat. This functionality is crucial for maximizing your reach and engagement, as it ensures that your audience can easily purchase the products you promote with just a few clicks. 

Additionally, LTK’s tools enable you to publish content once and share it across multiple channels, saving you time and maintaining consistency in your brand messaging. The ability to track performance across these channels also allows you to refine your content strategy, ensuring that you are always optimizing for the best results.

Strategic Support and Growth Opportunities

Beyond its technological capabilities, LTK offers unmatched strategic support to help creators grow their businesses. The platform leverages 12 years of proprietary sales insights and performance data to provide personalized growth consulting, helping you make data-driven decisions that enhance your content’s effectiveness. 

LTK’s expert team works closely with you to build and manage campaigns that align with your goals, from discovery to transaction. Furthermore, LTK’s extensive network of over 7,000 retailers offers unparalleled opportunities for brand partnerships, making it easier for you to connect with brands that resonate with your content and audience. This combination of strategic support and industry connections makes LTK a powerful partner in scaling your content creation efforts.

Case Study

A beauty brand collaborated with LTK to leverage the platform’s content creation capabilities through an influencer marketing campaign. The brand aimed to promote a variety of makeup products using the popular “get-ready-with-me” format, targeting a broad audience with the help of LTK Creators. Creator.co was chosen to manage the campaign, given its expertise in connecting brands with influencers who could drive significant engagement and conversions.

Strategic Approach

The campaign focused on partnering with new influencers who had high engagement rates on Instagram and a proven track record of driving order conversions for other beauty retailers. Each influencer was given an exclusive 15% off promotional code to share with their followers, encouraging immediate sales and tracking conversion rates effectively. The influencers showcased how they used various beauty products from the brand, delivering authentic content that resonated with their audiences and highlighted the versatility of the brand’s offerings.

The campaign achieved 2.1 million impressions and a 2% engagement rate, resulting in 410 orders and generating £26k in revenue. By leveraging the power of LTK’s network, the beauty brand successfully drove sales and maximized conversions. 

Best for:

Brands who want an extensive collection of original content from premium creators

Pricing:

Starts at $5,000 per year.

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App

Channels:

Instagram, YouTube, TikTok

Influencity is an advanced AI-powered platform designed to optimize and scale influencer marketing campaigns for global brands and agencies. Whether you’re managing campaigns for major corporations or niche markets, Influencity offers a full suite of tools to streamline every aspect of your influencer marketing efforts. 

Discover and Collaborate with the Right Influencers

Influencity excels at helping you find the perfect influencers to bring your campaign ideas to life. With access to over 200 million influencer profiles worldwide, the platform’s AI-powered search engine allows you to pinpoint creators who align with your brand’s aesthetic, messaging, and target audience. 

The 20+ filters available enable you to narrow down your search based on specific criteria such as niche, follower count, location, and more. This means you no longer have to waste time scrolling through hashtags or follower lists; instead, you can quickly generate a curated list of top influencer choices tailored to your campaign needs.

One of Influencity’s standout features is the Lookalikes filter, which lets you replicate the style of mega-influencers while staying within your budget and geographic preferences. This tool ensures that your content retains the desired aesthetic, even if your ideal influencer is out of reach. Additionally, the Topics filter serves as an idea generator, helping you explore trending content within your niche and find influencers who are currently driving engagement in those areas.

Efficient Campaign Management and Content Optimization

Beyond discovery, Influencity offers robust tools for managing and optimizing your influencer-driven content. The Influencer Relationship Management (IRM) tool simplifies the process of building and maintaining relationships with influencers by allowing you to manage all your contacts and their metrics in one centralized location. This feature is particularly useful for tracking performance metrics and ensuring that your content strategy is aligned with your campaign goals.

The platform’s Campaign Manager and Campaign Reports features further enhance your ability to scale and measure the impact of your influencer marketing efforts. By integrating with Shopify, Influencity enables you to create and manage seeding campaigns at scale, ensuring that your content reaches the right audience effectively. Detailed reporting tools allow you to track the success of your campaigns in real-time, providing insights that can be used to refine future content strategies.

Best for:

Brands that need a customizable content creation platform that can adjust to their specific needs. Influencity has a customizable plan so you only pay for the features you need.

Pricing:

Plans start at $168 per month.

Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,

Channels: Instagram, YouTube, TikTok, Twitch

Channels:

Facebook, LinkedIn, Instagram, Medium, Pinterest, Reddit, X (formerly Twitter), YouTube

ActiveCampaign touts itself as your own creative studio—a platform where you can use resources unavailable to others to become the best creator for your business. It provides creative tools to help you deliver professional and conversion-ready content. It features an email designer through which you can create compelling, personalized content. It lets you build customizable landing pages to engage visitors and capture data. It also helps you sort and produce dynamic content for the right audience and enables you to customize sign-up forms for data gathering. Its generative AI capabilities save time when writing.

ActiveCampaign’s advanced email designer helps you create better email content in less time. The streamlined user interface makes navigation easier and more intuitive, allowing you to create personalized content. You can resize columns, set layouts with predefined elements, and automate your emails for better management. 

The platform lets you tailor your content based on customer preferences. You can create a primary email and multiple versions, depending on what the receiver wants to see first. You can swap sections, images, and CTAs based on customer data like past purchases and engagement. You can also tailor your content to audience segments and wrap the entire customer journey in one dynamic message using collected data from your SMS marketing, landing pages, and past email engagements. 

With ActiveCampaign’s creator tools, you’ll be able to craft appealing and compelling forms for your website. Sign-up forms collect vital visitor details, which you can use to automate interactions across various channels. Since each site has different needs, ActiveCampaign offers four forms: inline, floating box, floating bar, and modal pop-up. Embedding these forms on your site is a quick and straightforward process that takes just a few minutes.

Apart from offering over 900 app integrations and more than 250 email templates, ActiveCampaign also supplies content marketing templates to help save time and resources. The platform automates laborious processes such as keyword research, keyword outlining, SERP analysis checklists, and blog audits. It streamlines workflow through a centralized workspace where you can brainstorm, edit, and deliver high-quality content. This eliminates manual coordination and includes time-saving features such as a content calendar, task management, and collaboration tools.

ActiveCampaign leverages AI for content generation. ActiveCampaign AI uses cutting-edge technology to help you ideate, compose, and reiterate impeccably. The advanced AI tool enables you to refine your content idea, revise it for improvement, and customize it for personalized messaging at lightning speed. You can edit your content with AI to make your email shorter or longer, change the tone, simplify the language, and even translate it into other languages. You can use ActiveCampaign AI to turn relevant keywords into a fully written copy that is ready to be refined and delivered. It can generate compelling content for emails, SMS, landing pages, and forms.

Tampa School of Real Estate partnered with ActiveCampaign to create and automate content. The organization needed to integrate its CRM with email automation. Its goal was to track and tag contact engagements so it could identify which leads to follow up with. They also wanted to create conditional content in their welcome email series to address purchasing goals. 

ActiveCampaign provided the tools and resources to help TSRL overcome these challenges. The campaign resulted in over 700 people signing up to take classes, equivalent to a 5X monthly sales increase and a 50% increase in YoY revenue. 

Best for:

Small to medium-sized businesses, entrepreneurs, and startups who want an encompassing omnichannel strategy, including content creation. ActiveCampaign also caters to large companies and enterprises.

Pricing:

Tiered plans; entry point is $8 per month for the Starter plan (first 3 months, then $15), scaling up to $145 per month for the Enterprise plan.

Planable is a robust content creation and collaboration platform designed to streamline the process of planning, approving, and scheduling social media content. It provides a centralized space for teams to work together efficiently, ensuring a seamless content creation workflow from inception to publication.

Key Functionalities

Planable offers dedicated workspaces for each location, product, or sub-brand, providing a structured environment for managing content. These workspaces are private and can be organized by grouping channels, posts, teams, and stakeholders, allowing for a clear separation and organization of various social media strategies within the same platform.

Planable multi-location brands

The platform supports effortless collaboration by enabling you to invite all necessary participants into the content creation process and assign specific roles and permissions. Granular permissions ensure that certain stakeholders only see content when it’s marked for their review, maintaining security and a streamlined workflow.

Workspace sharing

Accurate previews are a standout feature, allowing you to see exactly how your content will appear once published. Planable integrates with major social media platforms like Facebook, Twitter, LinkedIn, Instagram, Google Business Profile, YouTube, TikTok, and Pinterest, providing precise previews that eliminate formatting guesswork.

Planable Jusco Campaign

Planable’s calendar view offers a comprehensive overview of all your scheduled content. This view allows you to select all pages to get a full picture of your content schedule and easily rearrange posts using a drag-and-drop interface, ensuring a well-organized and adaptable content calendar.

Planable content calendar

For those with an eye for design, the grid view enables you to visualize your social media grid before posting. This helps in planning and maintaining a cohesive and visually appealing Instagram story, a LinkedIn post, or a Facebook reel,  ensuring your feed looks attractive and consistent.

Social media grid

Custom views and filters allow you to select specific posts based on various criteria and save these views for quick access. This feature is particularly useful for tracking posts pending approval and other specific content types, helping you manage your content pipeline effectively.

Content filters

Creating content is simplified with Planable’s intuitive interface, which allows you to add images, videos, or links with generated previews. All media assets are stored in the workspace’s media library, enabling easy navigation and access to files without leaving the context of your current task.

Content labels

In addition, Planable supports cross-posting to multiple social media platforms simultaneously, saving you time and effort. You can create a post, customize it for different platforms, and schedule it all from one place. The platform also offers features like post versioning, which tracks changes and edits to content, ensuring that the most up-to-date version is always used. This is particularly useful for managing large teams or multiple stakeholders, as it provides transparency and accountability throughout the content creation process.

Content creation process

Feedback and approval are streamlined with context-specific comments and annotations. Internal notes and tags keep conversations clear and actionable, while private links allow external stakeholders to view and leave feedback without needing to sign up.

Comments

Channels: 

Instagram, TikTok, Snapchat, YouTube

IndaHash presents itself as a pioneering content creation platform, emphasizing influencer-generated content to elevate brand engagement and sales. It’s tailored for brands seeking to harness the power of influencer marketing to create content that resonates deeply with diverse online communities.

Your brand can leverage IndaHash for seamless collaboration with influencers, ensuring authentic and compelling storytelling. The platform’s standout feature is its ability to transform influencer-generated content into versatile assets across various channels, including social media, email campaigns, and even out-of-home advertising. With IndaHash, you gain full image rights, ensuring legal security and brand consistency.

IndaHash’s robust performance dashboards and analytics tools enable you to monitor and optimize content effectiveness, ensuring a high return on investment. The platform’s content approval process and campaign management tools further streamline your marketing efforts, making it easy to set objectives, track progress, and achieve impactful results.

Best for:

Small, medium, and large brands and agencies prioritizing influencer marketing and content diversity, seeking a platform that offers comprehensive tools for content creation, management, and optimization.

Pricing:

Detailed pricing information is available upon request, with options tailored to the scale and needs of your brand.

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery,

Channels: Instagram, Snapchat, Facebook

Channels:

Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn

Stepping into the world of content creation, Rapidely’s focus seems to be dual-fold – not just content creation, but also its effective planning. With a keen eye on the needs of brands, especially those hungry for a potent social media presence, Rapidely brings more than just a toolbox. At its core, Rapidely stands as a prime example of a content creation platform bolstered by AI, especially appealing to businesses seeking efficiency without compromise.

There’s a straightforward interface that Rapidely provides. Brands can dive in, strategize, and develop content that aligns seamlessly with their unique voice. Rather than just being another platform, Rapidely embraces GPT-4 technology, centralizing social media content planning and creation. It’s more than a mere aid – it’s a gateway for entrepreneurs and professionals to break free from the mundane and elevate their content strategy.

Delve deeper into its suite, and you’ll discover tools that allow easy management of multiple accounts, team collaboration, and more. A notable feature is the Monthly Calendar Generator. This isn’t just a tool – it’s your shortcut from planning to execution. With just a few clicks, users can see their content calendars flourish with customized posts.

Rapidely further flexes its capabilities with the Carousel Maker, a godsend for brands wanting to craft detailed carousels for social media, be it for educative or insightful content. And let’s not forget the platform’s proficiency in curating catchy captions – all aimed at making genuine connections.

But the platform isn’t content with just visuals. Audio plays a role too. Brands keen on staying relevant with Reels can tap into Rapidely’s extensive library of trending sounds, a feature ensuring they’re always in tune.

Creating a post with Rapidely is straightforward. Users direct the AI, specifying their needs, and the platform delivers, ensuring that the content is in sync with the brand’s ethos and objectives.

Best for:

Creating social media content powered by AI

Pricing:

Starts at $29 per month for a Creator Plan.

Channels:

Instagram, YouTube, TikTok

Using sophisticated algorithms and AI, Klear divides the 900 million influencers in its database into over 60,000 topic categories and offers deep analytics about their audience’s demographics and psychographics. Although Klear started by focusing on analytics and data (initially on Twitter), the agency expanded its offerings (and social platforms), moving towards an end-to-end experience.

Klear can help with your content creation by its social listening component. You can monitor specific accounts and hashtags and view any relevant content, helping you stay on top of trends. By doing this, the monitors you set teach the algorithms behind the scenes the kind of accounts and content you consider relevant to your brand. This, in turn, helps the AI to “understand” your brand. This helps Klear’s discovery tool prioritize the search results most relevant to your brand.

Klear offers in-depth information about each influencer it recommends. It gives an overall influence score for each influencer calculated relative to other similar accounts, and it also provides a score for each social channel. Most importantly, it calculates a “True Reach” for every social profile.

Klear Connect is an integrated messaging feature. It acts as a hub for all influencer communication and collaboration. You can use it to directly invite influencers to join a campaign, share campaign briefs, and direct message with an in-app messaging tool. In addition, you can open a campaign and see where each influencer stands at a glance. 

The platform includes a Content Approval tool that lets you review and approve all influencer content before it goes live, ensuring all content aligns with campaign goals. Include feedback if content is not approved, and maintain positive communication throughout the collaboration process.

Best for:

Small to large enterprise teams looking for an extensive platform with unlimited influencer discovery and top-notch campaign management tools

Pricing:

Klear has three plans: Professional, eCommerce, and Enterprise. Reach out to them for their pricing.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,

Channels: Instagram, YouTube, TikTok

Channels:

Instagram, Facebook, X (formerly Twitter), YouTube, Pinterest, Snapchat, Blogs

Open Influence has placed much emphasis on image recognition. Open Influence’s AI uses image recognition to label images with descriptors, all of which become searchable. It gives you surprisingly accurate and relevant results. This makes it easy to look for people whose style and audience fit your brand. You can then do a look-alike search to find other influencers just like that one. Interests are indexed for engaged users only—not audiences as a whole.

You will see more than just influencer names, profile pics, and stats when you scroll through search results. You’ll also see five of an influencer’s most relevant posts to your search. 

You can also see influencers’ content in a Mood Board. Once you have a combination of influencers in a list, Open Influence will show five relevant posts per influencer, arranged all together in rows on the screen. This shows you how their styles mesh with one another, as well as your own. In addition, it gives you a sense of the types of content they would create for you.

Best for:

Finding influencers who match your brand style by the type of content they create

Pricing:

Starts at $50 per month but with limited features. It’s the Premium Plan at $500 per month that’s the real deal.

Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs

Channels:

Instagram, Facebook, YouTube, TikTok

Affable.ai targets the entire influencer marketing process, from searching for influencers to measuring the impact your selected influencers drive for your campaign. Although the platform indexes influencers worldwide, Affable’s target customers are located in the Asia-Pacific region.

Affable believes data is the key to success with influencer marketing, so each influencer profile is backed by demo- and psychographic data. It then provides numerous search filters so that you can find the ideal content creators for your needs. You can even make negative searchers, excluding influencers on the criteria you set.

As your selected influencers create and post content for a campaign, Affable ingests it for analysis and reporting. This includes images, videos, captions, stories, and related metrics. You can export it all into a PowerPoint presentation showing a campaign overview and then drill down into each piece of content. The report includes key audience demographics for those who engage. It ignores people who see your content but move on. That way, you know who you can push further through the funnel.

Best for:

Analyzing details of content created by influencers for better insights

Pricing:

There are three pricing tiers: SME, Pro, and Enterprise. Get in touch with them for the details.

Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok

Channels:

Facebook, Instagram, X (formerly Twitter), YouTube, Blogs, TikTok

At its core, Stellar’s goal is to replace many of those old spreadsheets where you used to store information. The platform has three sections: Influencers, Groups, and Reports. 

You begin by adding your influencers to the Influencer section. Stellar doesn’t have a discovery tool, so you will have to find your influencers elsewhere. 

However, it is more than a spreadsheet, and once you enter your influencers, Stellar automatically populates the section with relevant social data. In addition, it includes a mini-feed for each influencer’s account, showing you recent content.

Once you’ve added your influencers, you can organize them into groups. You can group them in multiple ways, including by topic, audience, or campaign. 

With the reports section, you can run reports on your campaigns and those of your competitors. These reports are comprehensive. You can drill down to each influencer in a campaign and see individual performance stats.

Best for:

Brands who need a modular solution to organizing influencers and their content for easier access

Pricing:

Stellar has a modular pricing starting at €98 per month.

Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Competitor Research,

Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok

Channels:

Facebook, Instagram, X (formerly Twitter), YouTube, Pinterest, Twitch, Blogs

CreatorIQ is an influencer and content marketing platform that lets you tap into the new age of the Creator Economy by cultivating authentic partnerships with creators to reach broader business objectives. It is genuinely end-to-end, with an interface that’s polished and efficient.

CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. Of these, 15 million creator accounts are indexed on the system.

The agency takes a “content first” approach to its discovery. Its AI looks at all the discrete parts of any given piece of content, e.g., the image, the location, mentions, emojis, and much more. From this, it makes logical inferences. As a result, it finds influencers who are astoundingly relevant.

Once you’ve identified the best influencers, you can invite them via email to join your network through a white-labeled, fully customizable portal. You then use it for all communications relating to your campaigns. You effectively build a private creator network.

You can use CreatorIQ to deliver on any campaign outcome, from content and awareness to attribution and sales. This means you can use it as a content creation platform to collect content from the best creators in your niche.

Best for:

Collecting content from the best creators and organizing them into an easily accessible database

Pricing:

Schedule a call with their platform specialists for pricing and packages.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs

Channels:

Facebook, Instagram, X (formerly Twitter), YouTube, TikTok

Tagger is an all-in-one influencer marketing platform and creator listening engine. Tagger helps you plan campaigns, understand audiences, discover and connect with influencers, and report accurate results.

Tagger tracks more than 9 billion social conversations resulting in an incredible amount of points, all indexed, analyzed, and searchable. As an influencer marketplace, Tagger features over 6 million influencer profiles. It is now an end-to-end suite of tools for influencer marketing, widely recognized as one of the best available.

Tagger has partnerships with all the major social channels allowing them to pull in all the information for any profile, including influencers and brands. Brand profiles look just like influencer profiles on Tagger, and both give you deep and useful insights. For example, when Tagger shows you an audience for a topic of your choice, it’s not just because these people follow some accounts in that space. It’s because they’re talking, creating content, and engaging on that topic.

Tagger provides multiple ways you can organize your content. For example, you can organize influencers into groups, possibly separating them by the types of content they share. You can also track the progress of content as each piece is submitted. 

Best for:

Finding the right influencers based on tracked social conversations and organizing their content for quick repurposing

Pricing:

Request a demo to learn about their pricing.

Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

Channels: Facebook, Instagram, Twitter, YouTube, TikTok

Channels:

Shopify, BigCommerce, WooCommerce, Magento

Refersion is a little different from the other influencer and content creation platforms in this post. It started as an affiliate marketing platform before recognizing the synergies between affiliate and influencer marketing. This makes it a particularly good fit for eCommerce businesses. In addition, it integrates well with eCommerce apps like Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee.

The platform keeps a content library, with visual assets such as banner ads and the link-in-bio space on social media. You manage these assets on the Refersion platform and change them as you want. For example, you might have an ad for an annual sale that you wish your affiliates and influencers to use. You can easily change the date and discount on the ad each year, and it will automatically change downstream on relevant influencer/affiliate websites.

Best for:

Medium to large eCommerce brands looking for a comprehensive affiliate marketing platform that has a content library of useful assets

Pricing:

Starts at $99 per month.

Channels:

YouTube, Instagram, Facebook, Twitch, X (formerly Twitter)

Tubular Labs was founded in 2012 to analyze and index the data on YouTube to make better decisions for content creators. Since then, the company has consistently delivered on this promise, providing content creators with the data they need to make more informed decisions about their YouTube channel strategy. As its software platform is used for analyzing YouTube analytics and channel performance, it provides an in-depth analysis of a YouTube channel’s activity, including video views, comments, subscribers, and more. This data can be used to improve a channel’s YouTube ranking, as well as to make decisions about video content and promotion.

The bottom line is important to any business owner. You want to make sure that your content is reaching the right people and helping you achieve your business goals. That’s where Tubular Labs comes in. They can help you understand how your YouTube channel is performing, gain insights into what’s working well and what needs improvement, and track your progress over time. Plus, if you have partner influencers, Tubular Labs can help you measure their impact on your business.

Whether it’s to improve your YouTube ranking, get more views on your videos, or simply to better understand your audience, Tubular Labs is an essential tool for content creation. Their data-driven approach will help you make better decisions about your content strategy, grow your audience, and achieve your business goals.

Best for:

Gaining social video insights that drive video content creation strategy

Pricing:

Request a demo to learn about their prices.

Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Competitor Research, Advanced Analytics,

Channels: Youtube, Instagram, Facebook, Twitch, Twitter

Channels:

YouTube, Instagram, Facebook, TikTok, Amazon Live, X (formerly Twitter), Pinterest, Snapchat, Twitch, Blogs

Gen.video recognizes that producing content that inspires purchases sits at the core of influencer marketing, so it partners brands with creators who can make world-class, engaging, and unique content through the lens of driving sales at the digital shelf.

One of its focal points is creator content collaboration. You can create, edit, and share content faster than ever with a centralized hub that allows quick feedback, read-along transcripts, file sharing, and more. 

Inbound content is filtered by creator, platform, and status, all with version control. Content visualization is optimized by platform, allowing approvers to see associated metadata along with content. Feedback is threaded and auto-timestamped, and even guest approvers can leave feedback and indicate their status. In addition, you can review videos with accelerated playback and read-along transcripts.

Best for:

Mid-market eCommerce brands who need to collaborate with creators in producing and sharing content

Pricing:

They have three pricing tiers: self-service, managed services, and one-off campaigns. Get in touch with them for pricing details.

Channels:

Instagram, TikTok, Facebook, YouTube, X (formerly Twitter)

Founded in 2012, Pixlee TurnTo’s specialties lie in visual marketing, user-generated content (UGC), and digital asset management, making it one of the best tools for content marketing. It takes a content-first approach and will help you find relevant content that you can then repurpose on various social channels so that you can become a community-driven brand. 

It offers a number of features to help you collect, curate, and publish content. For example, to help you with the collection stage, you can automatically search for the right content using filters like hashtags or direct mentions. Alternatively, to make this process even easier, you can also encourage your existing happy customers to share content with you directly via chat or email. 

Once you have collected enough content, it features image recognition and tags to help you organize the content automatically. To speed up the content creation process further, it also helps you to get permission from the creator if you want to use their videos or images.

Then, to help you improve your content strategy, it also includes tools to help you monitor the ROI. You can, for example, measure the performance of your content by looking at views, engagement, or conversion, and create custom reports accordingly. 

Best for:

Curating content created by other people about your brand

Pricing:

They have highly individualized pricing based on your needs. Reach out to them to learn more.

Key Features: Content Amplification, Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting,

Channels: Instagram, TikTok, Facebook, Youtube, Twitter

Channels:

Instagram, Facebook, X (formerly Twitter), YouTube, Pinterest, TikTok

Captiv8 started as a social listening and analytics tool but has since become an end-to-end influencer marketing platform. It proudly proclaims that it partners with 30 million content creators globally. It provides more than 500 discovery filters to create personalized and culturally relevant storytelling for your brand. Captiv8’s AI engine helps you identify relevant content partners to build brand relevance and reputation at scale through storytelling.

Captiv8 claims to be the only platform with first-party creator authentication, so you can gain a deeper understanding of your creators, their passions, and what makes them tick to customize outreach and find the perfect fit.

It has an intelligent search engine for social posts that searches captions, bios, and images to uncover brand conversations and insights that matter to your brand and its customers.

Particularly useful for your content creation is Captiv8’s content calendar. You can visualize your post flighting in a visual content planning tool.

Best for:

Brands who need a content calendar along with an influencer marketing platform with millions of partner creators worldwide

Pricing:

Reach out to learn about their custom pricing.

Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Social Listening,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok

Channels:

Facebook, Instagram, TikTok, X (formerly Twitter), Twitch, YouTube

Grin describes itself as an all-in-one creator management platform helping eCommerce companies. It recognizes the importance of brands utilizing creators as brand storytellers.

It customizes its pricing to match the needs of your brand. With its eCommerce focus, it should be no surprise that Grin integrates easily with major eCommerce software like Shopify, WooCommerce, and Magento. You can easily manage everyday tasks from inside Grin, including managing and shipping products to your influencers, creating sales tracking links to pay commissions, and creating exclusive discount codes. Grin pulls all the registered users from your eCommerce site and then finds potential influencers.

You can use Grin to manage your campaigns, working with influencers throughout the process straight through to the content going live, at which point it notifies you. You build a content gallery with every photo and video from your campaigns available for download, which you can then repurpose. In addition, the reporting function has a real-time counter of sales that occur as a result of your campaigns.

Best for:

Companies in the health & fitness, apparel & accessories, beauty & personal care, and food & beverage industries who need automated content discovery, storage, and analytics solutions

Pricing:

Customized pricing available upon request.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

Channels:

Instagram, Facebook, YouTube, X (formerly Twitter), TikTok

Tribe Dynamics primarily describes itself as the most comprehensive influencer marketing analytics platform. And indeed, it places a strong emphasis on in-depth analytics. However, it offers much more than this, including targeted social listening and content capture. It automatically captures and displays content created about your brand from the influencers you care about. Then, zero in on the content created by a subset of your influencer community with custom feeds that automatically track mentions.

Tribe Dynamics captures mentions of your brand across major social media platforms, including Instagram, Instagram Stories, YouTube, TikTok, Pinterest, Twitter, and RSS Feeds. In addition, you can tailor content tracking to your influencer program so that you won’t worry about missing mentions of your brand, hashtags, or products.

Sort, filter, and organize content into dedicated activation-specific feeds to easily understand and report on your initiatives. Tribe Dynamics allows you to access cutting-edge influencer marketing data on your posts, influencers, community, products, and more.

Best for:

Creating tailored content for influencers so they capture your exact brand requirements

Pricing:

They have three packages based on your campaign size: Micro, Established, and Powerhouse. Reach out to learn about the pricing details.

Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, Twitter, TikTok

Channels:

Instagram, YouTube, Facebook, X (formerly Twitter), Pinterest, Blogs

Brands who sign up to Aspire gain access to the world’s largest creator marketplace. You can easily search a network of more than 6 million influencers by keywords, aesthetics, interest, demographics, and more.

Aspire crawls the web, gathering massive amounts of data on social accounts, and they filter the best ones through, adding them to the platform. 

Aspire’s social listening abilities track mentions of your brand. You can also track mentions of your competitors.

One handy feature of Aspire is that you can search for influencers by matching their content to an image you provide, perhaps a successful image from a past campaign. This can make a great starting point for finding new voices for your campaigns.

Your campaign creation can include content guideline templates defining your campaign task requirements. For instance, you might have separate templates for Instagram Photos, Instagram Videos, and YouTube videos. These templates automate the inclusion of all the necessary fine print.

Best for:

Researching new content for your campaigns

Pricing:

They have Starter, Pro, and Premium packages. Get in touch with them for specific pricing.

Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs

Channels:

Facebook, Instagram, YouTube, X (formerly Twitter)

Impact.com stands out as an impressive content creation platform, providing an all-encompassing set of tools for both influencers and brands to generate, oversee, and disseminate content on a large scale. The platform facilitates seamless collaboration between brands and influencers, ensuring the delivery of top-notch content that aligns with business goals and brand guidelines.

A notable feature of Impact.com is its Content Review Tool, which enables influencers to submit their posts for creative review directly on the platform. This efficient approach saves time, minimizes hassle, and guarantees that all content undergoes review before going live.

Impact.com also excels in managing payouts and compensation structures. Brands and influencers can effortlessly establish payment structures and agree on specific compensable actions.

The platform’s extensive Content Library allows brands to access and repurpose content generated by influencers. The Media Vault simplifies the process of filtering, tagging, and downloading all influencer-produced content related to a brand. Moreover, Impact.com offers powerful hashtag and social listening tools, optimizing the search for influencer-created content tailored to your campaign.

Additionally, Impact.com streamlines user-generated content (UGC) management while also embracing social commerce aspects, including shoppable content, equipping brands with the ability to amplify revenue and engagement.

Best for:

Small to large brands who need precise content to optimize their campaigns

Pricing:

Prices are available upon request.

Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,