Social media is a very important part of business and having a strong social media presence is just as important. Twitter is one of the most popular social media platforms for marketing and it can have a huge impact on your company’s success these days. There are so many benefits that Twitter has for marketers, for one, it allows them to interact with their followers which leads to more engagement and growth of their brand. This blog will explore the different ways that you can use Twitter as a tool for marketing and it will also provide helpful information such as how many followers brands need in order to reach success on the popular app. It can be difficult to market on Twitter so if you feel like growth is slow and you need some help, here are 4 marketing tips that will help.
Use key worded hashtags
The first tip for growth is to use keyworded hashtags, these are basically words that begin with the “#” symbol. Hashtags are a great tool to use because they make your tweets discoverable and they connect content to a certain topic, event, theme or conversation. Using hashtags expands your reach outside of your network and helps you engage with more people. It also increases brand recognition and awareness which is a huge benefit. If you want to generate more followers try using the hashtags #followfriday #f4f #followforfollow, on the other hand, popular twitter hashtags include #influencer #influencermarketing
Influencers and services
Another great tip is to work with influencers or engage with people who are influential. Collaborating with influential people has many benefits, you get access to their audience which means more followers for you, a greater reach, more brand awareness and more engagement. Influencers don’t usually come free of charge though, you will most likely have to reach out to them via direct message or email and request their services. If the influencer agrees they will request monetary payment but some influencers don’t mind being paid in products or services. Apart from influencers, there are also services that you can enlist the help of such as Twesocial which is a service that allows you to buy Twitter followers. It is important to note that the followers you buy are not bots, they are real and active. This service will help you reach more people.
Content sharing schedules
A very important tip is to create a content sharing schedule which is when you enlist the help of a program or app to help you schedule your posts in advance. These schedules can also help you plan which posts you are going to share in advance. There are many benefits of scheduling your content including:
● Saves you time.
● Stay organized.
● Helps you produce content consistently.
If you want to schedule your content you should use apps such as CoTweet, SocialOomph, HootSuite and Twuffer. Preparing content in advance helps you stick to your posting times which helps you in the long run because it shows consistency and you get to build an online presence with the least amount of hassle.
Create entertaining content
People use social media for fun and entertainment when they are bored so you should always ensure that you are creating entertaining content. Memes are a good example of entertaining content that does really well on Twitter. Videos also generate a lot more engagement than images so you should always keep that in mind and upload video content if you want to get followers. One thing that you should avoid doing is hard selling which is the aggressive selling of a product or service on Twitter. Twitter users are not stupid, they do not appreciate or respond well to hard selling. Instead stick to providing entertaining content and your presence and consistency will generate organic marketing.
Instead of just being an observer on Twitter you can use the app to its full potential and generate a lot of growth by following these simple guidelines. Remember, hashtags are important, influencers and services are your friend, have a content sharing schedule always and make sure that your content is entertaining and engaging. With some consistency, you will see growth on your Twitter account.