3. Brian Clark, founder, Copyblogger. “Every online marketer should follow Copyblogger founder Brian Clark,” says Tracy Mallette, founder, Content Newsroom. “He not only practices what he preaches by creating and sharing a ton of free digital marketing content, he also builds the tools that help you succeed in online marketing,” she explains. “He teaches you how to do digital marketing right through free blog posts, in-depth ebooks and podcasts, as well as more in-depth paid means, such as online content marketing certification training.”
4. Contently. “My absolutely favorite marketing pro would have to be Contently, a company dedicated to sharing the best and most creative approaches to content creation for brands,” says Vanessa Labi, a digital engagement specialist at Creative California, a digital marketing firm. “Their main focus, regardless of medium, is storytelling. The articles they publish on this subject matter are consistently written in a conversational, yet authoritative tone, and are presented on social media with engaging visuals and can’t-not-click-on-it headlines,” she explains. “In other words, they practice what they preach! I would recommend to digital marketing pros that they follow Contently to not only get the latest marketing news, but also to stay focused on elevating content and engaging your audience with excellent storytelling.”
5. Andy Crestodina, Web strategist and cofounder, Orbit Media Studios. “Andy has a knack for simplifying complex content marketing, Web analytics and marketing technology topics and sharing them in an easy-to-understand and actionable manner,” says Steve Susina, marketing director, LyonsCG, an ecommerce digital agency. In addition to sharing “his own content, he curates and shares great ideas from others across the marketing ecosystem. And he regularly engages with others on social media.”
