AFR ranks Momentum Media in Australia’s High 10 most modern firms

B2B media group Momentum Media has been recognised within the Australian Monetary Assessment’s BOSS Most Modern Corporations High 10 for making a digital occasion expertise that it’s now licensing to different organisations.

Momentum Media has been recognised by the Australian Monetary Assessment for its speedy conceptualisation and supply of a platform known as THE BALLROOM to make sure the continuity of its enterprise awards packages through the COVID-19 pandemic.

The media group supplies market and enterprise intelligence to monetary, actual property, authorized, defence, aviation, and SME enterprise sectors throughout print, digital, occasions, broadcast, analysis, and social platforms. It holds 17 enterprise awards packages all year long for every of its manufacturers. 

When the COVID-19 pandemic hit Australia quite a few trade sectors, like aviation, tourism, hospitality and occasions, had been decimated, whereas others struggled to maintain tempo with a quickly altering state of affairs.

As one among Australia’s largest enterprise occasions firms, Momentum was within the epicentre of the COVID-19 disaster, however was fast to evolve, reworking its enterprise awards into live-streamed occasions.

The result of its swift adaptation to the atmosphere has resulted in its recognition as among the finest examples of innovation this 12 months by the Australian Monetary Assessment

The fast pivot to THE BALLROOM

To proceed its enterprise awards packages in a digital atmosphere, Momentum created THE BALLROOM, a bit of tech that mixes a spread of platforms, processes and utilities to ship an Australian-first live-streamed interactive enterprise awards expertise.

Momentum Director Alex Whitlock likened the core operate of THE BALLROOM to the iPhone’s capacity to combination a spread of pre-existing utilities (e-mail, phone, web) with a slick UX/tech overlay. 

“Moderately than a one-way transmission, THE BALLROOM facilitates an immersive dwell awards expertise,” he stated.

Alex Whitlock, Director, Momentum Media

“We do that by delivering ‘conventional’ enterprise awards with over 30 classes through THE BALLROOM. This allows us to attach finalists, their mates and colleagues with different individuals, the trade as entire in addition to our sponsors.

“We join the winners with everybody attending – typically working into the hundreds – in an up-close and private method via live-streamed video. This has by no means been executed earlier than in Australian enterprise awards and it’s an incredible expertise.”

THE BALLROOM has now been deployed throughout a spread of Momentum’s enterprise awards, together with the Australian Accounting Awards, Australian Broking Awards, Australian Legislation Awards, REB Awards and the Ladies in Finance Awards.

It can additionally function the spine to a spread of different awards in 2020. 

THE BALLROOM platform has now additionally been made out there to exterior organisations and third events through Momentum’s occasions company Momentum Join

Main step ahead

Whitlock added that the event and launch of THE BALLROOM has been a game-changer.

“Beforehand, we had been shackled to particular geographic areas to host our awards, now it’s borderless.

“We are able to now join and have interaction with finalists and individuals nationwide and internationally, guaranteeing inclusiveness and backing our communities to excel on this atmosphere no matter any localised COVID-19 circumstances or restrictions,” he stated.

Whereas COVID-19 was the catalyst for evolution, THE BALLROOM has been the utility for reworking the way in which we ship enterprise awards, Whitlock continued.

“We’re extra linked with our audiences and communities than ever earlier than. The depth of {our relationships}, matched with the information of our sectors, world-class content material manufacturing and a direct digital conduit into the places of work and houses of Australia’s skilled communities, means we’re in a singular place to thrive,” he stated.

Seamless execution of strategic agenda

Whitlock was fast to again Momentum’s capacity to ship to its communities throughout COVID-19 with a transparent technique set in March this 12 months to make sure continuity of its occasions enterprise, regardless of restrictions to in-person occasions.

“The pace at which this disaster unfolds domestically and globally has deeply impacted everybody as we try to preserve occasions in perspective whereas wanting in the direction of a return to normality,” he stated on the time.

“Whereas we’ve little management over the circumstances we discover ourselves in, we are able to adapt to the atmosphere – and Momentum is in a powerful place to make sure we preserve our communities linked, engaged and higher knowledgeable.

Whitlock stated that setting a transparent strategic agenda, and delivering it through the event of THE BALLROOM, was a testomony to the depth of expertise at Momentum matched with a constructive can-do perspective that excels in a time disaster.

“Our staff – executives, occasion manufacturing, gross sales, engineering and advertising and marketing – interpreted the challenges posed by COVID-19 as a possibility to get behind our communities.

“With the nation in lockdown, we’re bringing our communities collectively through the largest disaster of our technology – unifying them from their lounge rooms, eating tables, boardrooms and places of work from throughout the nation, serving to them to have interaction, community and rejoice success,” he stated.

NPN spoke with Whitlock in June about Momentum’s method to the COVID-19 disaster and his prime suggestions for area of interest media companies in navigating the brand new enterprise atmosphere. 

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