Optimizing your digital marketing strategy is hard. Even the most robust strategy can only get you so far without planning to make sure it all goes the way it should. To help you get the most from your digital marketing strategy, we’ve put together this list of 20 marketing planning tools you can use to streamline your marketing and meet your goals. These tools will help you handle marketing project management, making the entire process easier and more enjoyable.20 Marketing Planning Tools to Optimize Your Digital Marketing Strategy: Benefits of Marketing Planning ToolsMarketing planning tools help you reduce the amount…
Author: Bernard MacBenli
Since its inception in 2014, Monat has garnered a significant following and has become well-known for its premium, naturally-based products. Here are a few reasons why many users are passionate about Monat’s offerings: Monat prides itself on using high-quality, naturally derived, safe, and effective ingredients. Their products are often free from sulfates, parabens, and harmful chemicals, appealing to health-conscious consumers looking for cleaner beauty options. The company continuously invests in research and development to create innovative products that meet its customers’ evolving needs. Its use of exclusive and patented technologies in haircare and skincare has set it apart in a…
Tupperware is one of the few iconic brands with which nearly every Australian has come into contact at some stage. Some, like me, will have grown up watching their mums host “Tupperware parties” for their friends on the weekend. Others used the unmistakably colourful containers to carry their lunches to work or produce microwave meals of marvel. So what could have gone so badly wrong that the company has now filed for bankruptcy in the United States? Tupperware is one of the world’s most famous proponents of a business model called “multi-level marketing”. But its model came under serious new…
What Is Below-the-Line Advertising? Below-the-line advertising promotes projects in mediums other than the mainstream formats of radio, television, billboards, print, and film. These advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and more focused, reaching customers more directly than above-the-line strategies. Key Takeaways Below-the-line advertising promotes products in mediums that are not part of the mainstream.Such mediums encompass direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.Above-the-line methods are ideal for general brand awareness, while below-the-line tactics are preferable for fostering direct relationships…
Summary Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers who foster authentic connections and influence purchase decisions and brand reputation. Understanding the types of influencers, from mega to nano, is crucial for brands to choose the right partners. The types of influencers you choose to partner with will determine the reach, engagement and ROI you get. Common influencer marketing mistakes to avoid include failing to define clear goals and expectations, prioritizing follower-count over engagement, neglecting influencer research and sharing unclear briefs. Influencers are here to stay. According to a…
The Index of Economic Freedom focuses on four key aspects of the economic and entrepreneurial environment: Rule of law, Government size, Regulatory efficiency, and Market openness. In assessing conditions in these four categories, the Index measures 12 specific components of economic freedom, each of which is graded on a scale from 0 to 100. Scores on these 12 components of economic freedom are calculated from a number of sub-variables and then equally weighted and averaged to produce an overall economic freedom score for each economy. The following sections explain the formulas and methodology used to compute the scores for each…
What Is “The Wealth of Nations”? “The Wealth of Nations” is an influential text published by Scottish philosopher and economist Adam Smith in 1776. Its full title is “An Inquiry into the Nature and Causes of the Wealth of Nations”. Smith wrote the book to describe the industrialized capitalist system that was upending the mercantilist system. Mercantilism held that wealth was fixed and finite. The only way to prosper was to hoard gold and place tariffs on products from abroad. According to this theory, nations should sell their goods to other countries while buying nothing in return. Predictably, countries fell into…
In today’s Mexican labour market, there is growing need for green skills that contribute towards the country’s sustainable and eco-friendly development. However, according to a LinkedIn global report, Mexico cannot satisfy the demand for skilled workers in green technologies. Jobs in these sectors have increased 8% annually over the last five years whereas graduates with the right technical capacity have only increased by 6%. A similarly important issue is that most schools and universities do not design their courses with green industry requirements in mind. This happens when educational providers do not consult employers to understand the jobs market. As…
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A BUSINESS MODEL UNDER PRESSURE Recently, a range of macroeconomic and cultural factors have slowly eroded the sales and profitability of some of the biggest players in the MLM sector. Tupperware’s troubles have been brewing for years. The company had not seen an increase in sales since the third quarter of 2021, and in 2023 it had to urgently restructure its debt to keep itself solvent. Before the bankruptcy announcement, shares in the company (listed on the New York Stock Exchange) had already fallen by about 75 per cent in 2024 alone. Back in August, another large MLM, perfume and…