Influencer marketing is getting bigger in 2024. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Thankfully, finding and working with influencers is much easier than before. Today, there are now several influencer marketing tools out there to help speed up every step of the process. In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Looking for an influencer marketing tool that will help your brand gain a deeper…
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While having once enjoyed relative popularity with beauty consumers, today, “most beauty MLMs are challenged by the emergence of other gig economy opportunities, the growth of affiliate marketing, stubborn algorithms and a more skeptical public opinion of the model,” according to Jacqueline Flam Stokes, SVP Beauty, Drug & OTC Retail, NIQ. New data from the consumer intelligence company reflects these difficulties, which shows “Beauty MLM DTC sales down -19.4% compared to last year and in steady decline.”One well-known beauty MLM, Rodan + Fields, is no exception to this decline. Ragini Bhalla, Head of Brand and Spokesperson, Creditsafe, a provider of…
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online. While TV remains a prime advertising medium for many businesses, digital marketing allows companies to reach a global audience online. As digital marketing initiatives continue to grow at a brisk pace, the number of jobs in the field is naturally increasing. This article will cover the various topics and digital marketing…
Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms to remain competitive and thrive in today’s evolving legal marketplace. This article by Chris Fritsch and Stefanie Marrone explores eight important business development and marketing trends and provides practical strategies to help smaller and mid-size law firms achieve success. Embracing Digital Transformation: The legal industry continues to undergo a profound digital transformation, and law firms must embrace this change to stay ahead. It is imperative for smaller and…
A metallic deity tops a monolith of stone reaching halfway to the clouds: Ceres, the Roman goddess of harvest and fertility, shines from the summit of the temple. Her aluminum skin clashes with the building’s limestone cladding even as her vertical lines echo its skyward rise. In antiquity, she guarded a lower passage between the living and the dead, the mundus cerialus, where her worshipers offered grains as tribute. Now, gleaming high above the Chicago Board of Trade, she looms rectilinear, impassive, and austere, a distinctly modern idol. Symbolizing the grain trade central to Chicago’s commercial history, she could also…
RIYADH: Saudi Arabia is rapidly positioning itself as a global leader in wellness tourism, a sector that promises significant economic returns while aligning with the Kingdom’s Vision 2030. With the market expected to reach $1.1 trillion by 2025, the Kingdom is strategically focusing on this burgeoning industry to diversify its economy and enhance the quality of life for residents and visitors, a report by Red Sea Global highlighted. The rise of wellness tourism in Saudi Arabia reflects a broader transformation within the Kingdom as it seeks to establish itself as a premier destination for global travelers seeking…
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As we navigate the evolving terrain of direct sales and entrepreneurship in 2023, Multi-Level Marketing (MLM) and Network Marketing stand out as influential and often misunderstood facets of the business world. Attracting a diverse demographic seeking flexible and potentially lucrative opportunities, these models have firmly established themselves in the global market. This comprehensive exploration seeks to demystify MLM, guided by the Federal Trade Commission’s (FTC) definition, and highlight the top players shaping this industry. What is MLM? A Definition Guided by the FTC Multi-level marketing, commonly referred to as MLM, is a business model that the FTC describes as involving…
The following editorial was penned by Chris Johnson who offers the perfect comeback to that stranger who approaches you in Starbucks or that person you haven’t talked to since high school that wants to discuss your financial freedom: Last week, I was at Starbucks, doing some marketing work. This was apparent to all who could view my laptop by the big 72 type “Marketing” headline that I was working on in my browser. A man sharing a table, with no apparent laptop of his own, was taking interest in what I was doing. He was mid-40s and he was ambiently…
Developing a meaningful strategy is critical to the success of your sales goals. You want the strategy to be comprehensive and include several facets to best reach your target audience. Here are 10 steps to creating a digital marketing strategy. Step 1: Write a Customer Persona A customer persona is an archetype of the perfect customer. This is the person most likely to buy your products or services. A persona is based on people’s preferences, behaviors and pain points. For example, you may sell walking canes. A customer persona is a person who is older, perhaps over the age of…