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About the author Vandana is an experienced technical marketing communications expert with a demonstrated history of working in the direct selling industry. Skilled in research, writing, public relations, and multimedia content, she is keen on exploring all that is new. Vandana keeps herself updated with the latest trends and innovations in the industry from time to time through rigorous research and analysis. A journalist by profession, she is driven by how the industry is rapidly transforming to new levels involving every generation. About the author Vandana is an experienced technical marketing communications expert with a demonstrated history of working in…
They admitted to luring between 4,000 and 5,000 people, mostly government employees, from different parts of the district under the pretext of offering returns if they invested in bitcoin trading every day. Published Date – 1 September 2024, 06:13 PM Nirmal: Five persons including an ex-Indian Army soldier, an Excise Sub-Inspector, a police constable and two government teachers were arrested on charges of cheating the public under the guise of bitcoin trading and a multi-level marketing scheme. Superintendent of Police Dr Janaki Sharmila said Salla Raj Kumar, a former Indian Army soldier from Nawabulpet in Kaddampeddur…
WCNC On May 26th, local Charlotte, North Carolina news station WCNC (via Dealbreaker) posted an article about Ken Lewis’ wife Donna Lewis and how she had taken a job with a “pyramid scheme” marketing firm called Fortune Hi-Tech Marketing.Similar to Primerica, Fortune Hi-Tech Marketing (FHTM), which is based out of Kentucky, lets you join up for a fee of $199 and gives you tools to recruit more members. They also up-sell training tools to their staff, as showcased on their website.WCNC spoke with Donna Lewis via telephone and extracted this gem from her:”It is truly not a pyramid,” Donna Lewis…
Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business results? I attended a conference where I heard several experts on different types of social and mobile marketing present. Suzanne Fanning, President of WOMMA (Word of Mouth Marketing Association), gave a very interesting, data-based presentation on the power of WOMM and contemporary efforts to…
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks. And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition. The good news? There’s no shortage of software out there to do the heavy lifting for your marketing must-dos. Digital marketing tools by strategy We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few…
The cost of inventory management platforms varies. While some providers offer free versions, others cost hundreds or thousands of dollars monthly. But bear in mind that the free ones have their limitations. Also, some software offer free trials to show you how they work, so you can upgrade to their premium versions when you find them fit for your business needs. They often come with different pricing tiers with varying functionalities and capabilities, including the customization options, number of users or warehouses, and store locations you’ll get. So expect the higher-priced plans to support high sales volumes or provide advanced…
Think your MLM income disclosure statement is a model of clarity? Think again. Think your disclosure supports claims that participants can earn lots of extra money if they join? Think again (again). Those are just two of the major takeaways from a new FTC staff report that analyzed income disclosure statements from dozens of MLMs.The FTC staff report documents an analysis of 70 publicly available income disclosure statements from a wide range of MLMs — big and well-known to smaller companies. The report found that these income disclosure statements showed most participants made $1,000 or less per year — that’s…
Consider two scenarios. In the first, someone recommends a spatula on social media and shares a link to an online store. Each purchase made through the link earns the poster a commission. In the second, someone encourages you to pay for the right to sell a company’s spatulas, promising sky-high profit if you invest in the company’s sales network and recruit others to join. What’s the difference between these two scenarios? Is one of them a scam? The first is an example of affiliate marketing—a popular, legitimate, and effective tactic—while the second may be an illegal pyramid scheme. Here’s more…
After rising from humble beginnings, Vijay Naidu has garnered success in the fintech and Web 3 industry. Born into a disadvantaged family in Maharashtra, India, Vijay knew the importance of hard work early on. His parents taught him that by making safe decisions, he could survive comfortably. Vijay did not want to settle for this mentality and knew it would take risks to change his life drastically. He realized that success requires more than hard work– it demands an entirely non-traditional approach. Vijay had always preferred sports to academics. At 18, he was on a path to becoming a professional…