Podcasting continues to grow in popularity, driven by the availability of high-quality, low-cost audio recording equipment for creators as well as the convenience of streaming services for distribution and consumption. The power of podcasts as both an entertainment medium and a source of professional development has especially attracted digital marketing professionals, who find them a valuable source of insight into the unfolding landscape of modern marketing.The podcasts typically follow specific themes or topics so listeners can easily identify content related to their own interests as well as stay current on trends and best practices in their field. For digital marketing…
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If you’re aiming to increase earnings from your online content, implementing an affiliate marketing strategy can be a good idea. Amazon hosts one of the most popular affiliate marketing programs, occupying nearly half of the entire affiliate network market. With more than 900,000 affiliate partners, the Amazon Associates program helps content creators, publishers, and bloggers monetize their traffic. Research shows that Amazon is the first destination for most shoppers. With such a strong brand presence, sending people from your content to Amazon products could result in higher conversion rates. Ahead, learn how to become an Amazon Associate, featuring tips, steps,…
We take our impartial research and analysis seriously, so you can have complete confidence that we’re giving you the clearest, most useful recommendations. After conducting an initial exploration to identify the most relevant, popular, and established POS platforms on the market, we put them through their paces with hands-on testing to gain a detailed overview of their real strengths and weaknesses. In this case, we focused our investigation on six criteria that matter the most to our audience: hardware, software, help & support, customer satisfaction, pricing, and usability. Then, to assess their suitability for stores, we considered a range of retail-specific…
As the e-Commerce industry increasingly becomes competitive, businesses and marketers alike are faced with the challenge of standing out from the rest to attract customers. Be it catchy brand identity, commendable service, or efficient operations, today’s market demands versatility from entrepreneurs.With so much to do in so little time, automation has become the best friend of many enterprises. Automated workflows take the burden of dealing with menial tasks while you attend to more important business matters. In short, automation improves overall efficiency and productivity. Not to mention, automation software nowadays can also streamline campaign performance.Automation in affiliate marketing is rising in…
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Social media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it can feel like you’re throwing spaghetti at the wall and seeing what sticks. This is why it’s important to have a social media strategy. Even a simple strategy can help you define your target audience, decide what content to develop and share with them, and establish the content types best aligned with your business goals. Here’s how to create a social media marketing strategy to boost your brand awareness and there’s even a template…
Bloomberg / Getty Images Domino’s has been a major player in the pizza game since the 1960s, and perhaps one of the reasons Domino’s is so successful is its innovative attitude toward delivery strategies. The brand isn’t lying down complacently in its prosperity, either. On December 7, 2023, it announced a series of technological and marketing changes for 2024 at its annual investor day, as described in a report from National Restaurant News (NRN). This isn’t unusual, as several popular fast food chains are introducing big changes this year, but Domino’s’ focus on…
The flimsy justification of national security doesn’t excuse the steel and aluminum tariffs placed on Canada, Mexico, and the EU, and Americans should be incensed at this treatment of their allies.The U.S. produces nearly 70% of the steel we consume, and not in my lifetime has our primary supplier, Canada, nor any NATO member, been considered a national security risk. Rather, as Prime Minister Justin Trudeau emphatically pointed out, these countries have come to our side, and fought beside our soldiers in battle.It’s unfortunate that rather than raising critical economic issues with Europe, we antagonize them and our northern and…
Recommendations The DHET and HRDC should embed strategic foresight into green skills planning, forming a dedicated foresight team within the DHET, funded by the NSF. The Presidential Climate Commission should oversee the dissemination of findings via an online platform. The DHET should advance skills anticipation in TVET, empowering lecturers and students and offering futures literacy training and collaborative workshops on skills foresight for decision makers. The DHET’s task team should lead, thereby enhancing sectoral agility. The Presidency should establish a Cross-Sectoral TVET Advisory Board for Green Transversal Skills in the HRDC to manage whole-person formal and informal skills development, assess…
In today’s world, marketing organizations are expected to do more with less. Budgets are carefully scrutinized, teams are leaner, and CEOs are looking to CMOs to drive the next wave of growth. While there is tension between growth and efficiency, they should not be thought of as mutually exclusive. To boost the impact of every dollar spent, organizations must create more personalized and meaningful connections with customers across every interaction. Leaders who successfully do so can drive a 10 to 30 percent increase in marketing spend efficiency and contribute two to three percent incremental enterprise revenue. Delivering effective modern marketing…