Pro Tip If you think you might one day apply to graduate school, consider attending an undergrad program at a university you’d like to attend for your master’s. This can sometimes help you get your foot in the door of a desired graduate program. Consider Your Future Goals What are your professional goals? Marketing is a broad career field with positions available in many different roles in many different industries. There are also many types of professional certifications for marketing careers, so where you went to school could be even more important. If you think you’d like to enter the…
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Online marketing is a catch-all term for the collection of marketing strategies to expand your business through the internet. There are many strategies, tools, and techniques involved with online marketing. Once you’re familiar with them, you’ll see how powerful online marketing can be in helping to drive your business forward. Learn how online marketing works, the most popular types, and how to create an online marketing strategy to meet your business goals. What is online marketing? Online marketing, also known as digital marketing or internet marketing, encompasses the many ways of promoting products, services, and brands via the internet. This…
Hashtags: What’s up with them? Does anyone actually know how to use hashtags? Are they worth it? We’re answering these hard-hitting questions (and more!) today. Spoiler: Hashtags can help boost your brand’s social media reach and engagement. If you use social media to market your brand, you should use hashtags. But using hashtags effectively is more than just making #ThrowbackThursday posts on Instagram. This post breaks down the basics of how to use hashtags effectively on social media and why you should use them. You’ll also learn: How to find hashtags that will work best for your brand Why using…
In the ever-changing world of digital marketing, small business owners and entrepreneurs find themselves at the crossroads of innovation and necessity. As technology continues evolving rapidly, the need for effective and practical digital marketing strategies becomes more pronounced. In this dynamic landscape, where trends emerge and fade in the blink of an eye, the challenge lies in keeping up and identifying strategies that stand the test of time. As we enter 2024, the digital world presents challenges and unprecedented opportunities. The strategies that fueled successful digital marketing campaigns last year may no longer hold the same efficacy. Therefore, regardless of…
Facebook has become a significant player in the world of affiliate marketing. It is a great way to learn about your customers, find new audiences, and promote your products all in one place. Why is that? Facebook has over 2.95 billion active users making it the most used social media platform worldwide. This gives you the potential to reach a wide range of targeted audiences. To generate clicks to your affiliate site through Facebook, you need to understand the proper steps and strategies, which is why we will be discussing some tips on how to be an affiliate on Facebook. Let’s get started.Top…
As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing. Indeed, digital advertising spending reached $667 billion in 2024. As a result, we have seen an influx of online marketing platforms and tools developed to assist businesses with their digital and online marketing. With so much variety in digital and marketing, we have selected a variety of online marketing platforms covering a range of these marketing types.What…
Maybe you run a website where you review the latest tech products. Or, perhaps you entertain social media followers with travel content or cooking experiments. Whatever type of content you make, you can leverage your influence through affiliate marketing. In this business model, content creators partner with brands to promote products through affiliate links, earning commission on products sold. If you’re looking to improve your affiliate performance, this guide is for you. Explore 16 affiliate marketing tips you can use to boost clicks and commissions. 16 affiliate marketing tips to make more money Launch your affiliate site with existing content…
Do you want to monetize your Instagram account? Boost your sales? Become an influencer? No matter what your goals for Instagram are, there’s no denying that organic Instagram growth is gradually getting more and more difficult. Growing on Instagram without having to spend money on ads doesn’t seem that common anymore thanks to the platform’s ever-changing algorithm. Despite that, making money, generating leads, increasing brand awareness, and other goals can be accomplished through Instagram. Just because growth is hard doesn’t mean it’s impossible. You just have to work hard, be consistent, and deliver the best strategies for long-term growth. So why online courses?…
About the author Smrithi is versatile in writing simple, unique, and engaging content. She has the ability to conduct constructive research and efficiently gather information on the changing trends in the direct selling market. As a certified creative writer, she’s equipped to attract the audience toward action. Though specialized in creating content for the media and marketing industries, Smrithi keeps herself open to new challenges. About the author Smrithi is versatile in writing simple, unique, and engaging content. She has the ability to conduct constructive research and efficiently gather information on the changing trends in the direct selling market. As…
Is Whitney Rose part of a multi-level marketing scheme? According to various viral TikToks, yes. However, as it stands, the claims in these TikToks remain alleged. For those unaware, multi-level marketing schemes, or MLMs, are sales strategies that rely on individuals selling products and recruiting others as salespeople. While not technically illegal, MLMs often function as pyramid schemes, which are absolutely illegal. So, how deep is the water for Real Housewives of Salt Lake City’s biggest bath-stirrer and businesswoman? What is Sol People and how is Whitney Rose involved? https://www.tiktok.com/@carlyesquerra/video/7422342545226599726?lang=en From October 5 to October 7, TikToker @carlyesquerra posted a…