The GistCareer impact. Marketing certifications can significantly increase salary and career advancement opportunities.Skill enhancement. Certifications help marketers stay current with industry trends and technologies, such as AI and analytics.Accessibility. Many valuable marketing certifications are self-paced, online and available for free.Editor’s Note: This article was updated on September 19, 2024 to include new data and information. The original content was authored by Scott Clark.Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital marketing specialists use certifications as a way to demonstrate…
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What Is a Cyclical Industry? A cyclical industry is a type of industry that is sensitive to the business cycle, such that revenues generally are higher in periods of economic prosperity and expansion and are lower in periods of economic downturn and contraction. Companies in cyclical industries can deal with this type of volatility by implementing employee layoffs and cuts to compensate during bad times and paying bonuses and hiring en masse in good times. Key Takeaways A cyclical industry is an industry that is sensitive to the wider business cycle.Cyclical industries see higher revenues when the wider economy is prosperous,…
Report January 11, 2024 Print this page False promises: The authoritarian development models of China and Russia By Joseph Lemoine, Dan Negrea, Patrick Quirk, and Lauren Van Metre Are authoritarian regimes more successful than free countries in offering prosperity to their people? The answer is decidedly no, yet China and Russia actively advertise the “benefits” and “promise” of their authoritarian development model. Beijing and Moscow contend that their governance model—rooted in central control of political, social, and economic life—delivers for their people. The facts prove exactly the opposite and show that countries characterized by repression and concentrated control are far…
FAO Feature Story Harnessing the potential of agritourism to improve rural livelihoods and promote sustainable agrifood systems in Albania By assisting Albania in building its capacity for agritourism, FAO is supporting the country’s vision for improving its agrifood system and increasing prosperity in rural areas. ©FAO 02/07/2024 The untamed river valleys and the breathtaking atmosphere of the Vjosa Wild River National Park attracts wilderness enthusiasts and adventurers alike into Albania every year. And in this national park, near the Bënja thermal baths, is where the Lile family farm and restaurant sits. Along with accommodations and Albanian and Greek cuisine, the Liles’…
Social media analytics are a critical tool for social media managers. They help guide your strategy, then show you whether that strategy is working in real time. Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them!), and the types of analytics tools that help them do good work — and easily report on wins. What this post is: A comprehensive introduction to the concept of social media analytics. If you’re just getting started with tracking your results on social — or you want to get better at it, and…
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About the author Vandana is an experienced technical marketing communications expert with a demonstrated history of working in the direct selling industry. Skilled in research, writing, public relations, and multimedia content, she is keen on exploring all that is new. Vandana keeps herself updated with the latest trends and innovations in the industry from time to time through rigorous research and analysis. A journalist by profession, she is driven by how the industry is rapidly transforming to new levels involving every generation. About the author Vandana is an experienced technical marketing communications expert with a demonstrated history of working in…
Warathaphon “Boss Paul” Waratyaworrakul, The iCon Group’s founder and CEO, is in police custody on Friday. (Photo: Nutthawat Wichieanbut) Authorities have urged damaged parties to come forward and file complaints against suspects in the scandal engulfing The iCon Group as investigations continue into allegations that it ran a pyramid scheme.While 18 suspects including the company’s CEO and founder have been arrested, the fraud scandal, one of the largest in recent years, will not be the last as pyramid scams and other fraudulent investment schemes are still thriving, authorities said. Despite the well-documented risks and repeated warnings by law enforcement agencies,…
By Panarat Thepgumpanat and Chayut SetboonsarngBANGKOK (Reuters) – Thai police have arrested 18 people and seized luxury goods after receiving nearly 5,600 complaints about an alleged pyramid scheme, saying on Monday they estimate investors have lost at least 1.61 billion baht ($48 million).The Central Investigation Bureau (CIB) said it had seized assets worth 225 million baht, including 29 cars, three houses and luxury watches, from the alleged perpetrators, who have been charged with defrauding the public and violating the computer crimes act.Police said the case involved the iCon Group, which recruited people to sell beauty products and health supplements, providing…
In the Meerut district of Uttar Pradesh, a Christian conversion racket has been exposed. The police conducted raids at a house in Vikas Nagar Colony and found over 40 children and women. It has been reported that in a network marketing style, the non-Christian people were being brainwashed with the promise to bear the expenses of getting their children married, money, and curing their diseases. A pastor named Bijju, from Kerala, rented a house in the Vikas Enclave Colony in the Kankerkheda police station area two months ago and now resides there with his family. He used to organise prayer…