What Is a Brand? A brand is a product or a business with a distinct identity among consumers. A brand is created through design, packaging, and advertising elements that distinguish the product from its competitors. The product contributes to the company’s brand equity. A successful brand adds enormous value to a company, giving it a competitive edge over others in the same industry. As such, many companies get trademarks to legally protect their brands. Key Takeaways A successful brand communicates the qualities of a product to the consumer.A product’s design, logo, packaging, and advertising message are all coordinated to convey…
Author: Bernard MacBenli
383 By Dr. Owen Young, Managing Director, Regional Head of Affluent & Wealth Management, Europe, Middle East and Africa (EMEA), Standard Chartered The single simple and obvious truth about generational wealth is that someone must generate wealth in the first place. Africa can boast some sterling examples: in Nigeria, Aliko Dangote, Michael Ibru, Jim Ovia and Tony Elumelu; in South Africa, Patrice Motsepe, Nicky Oppenheimer, Johann Rupert and Raymond Ackerman; in Egypt, Naguib Sawiris and Mohamed Mansour; and in Zimbabwe, Strive Masiyiwa. Creating generational wealth is a crucial step towards the economic growth of any country.…
The threat from money laundering Money laundering has the potential to threaten the UK’s national security, national prosperity and international reputation. The critical importance of the financial sector to the UK’s economy means that money laundering, particularly high-end money laundering (the laundering of large amounts of illicit funds through the financial and professional services sectors) can threaten the UK’s national security and prosperity, and undermine the integrity of the UK’s financial system and international reputation. We are focused on tackling illicit finances derived from criminal activity at home and abroad. The UK benefits from an active and dynamic business environment,…
A couple of decades ago, marketing a business involved printing a business card and brochure, securing a spot in the local Yellow Pages phone book and perhaps a local radio or television ad. But the world of marketing has changed, much of it moving to the digital world of the internet. Digital marketing has helped countless businesses chart great success. However, the realm of digital marketing is filled with terms like search engine optimization, pay-per-click, algorithms and a thousand other concepts unfamiliar to most people. Digital marketing can also be a massive undertaking, especially when online marketing conventions seemingly change with the…
It’s always a good day when an MLM (multi-level marketing business) actually suffers legal repercussions. Granted, these days don’t happen nearly as often as we’d like – MLM CEOs have historically had deep pockets and a far reach – which means it’s all the more reason to celebrate when one gets called out. Today’s culprit is AdvoCare, a Texas-based “wellness” company. AdvoCare has been fined $150 million by the FTC (Federal Trade Commission) for operating a pyramid scheme. The company, as well as a few of its top influencers, have been misleading people when it comes to how much money…
It starts with a seemingly innocent compliment about nice shoes or a lovely bag. But the flattering remark can just provide an opening for a sales pitch. “A couple approached us at [the Short Pump] Target,” recalls Lori Reibach. “The husband used a line to my partner and said, ‘Nice shoes! Do you run in those shoes?’” While the couple seemingly wanted to have a friendly chat, it didn’t stay that way. “They would drop lines like, ‘Yeah, we are retiring soon, my mentor helped me get there.’” After a while, Reibach and her partner started to get uncomfortable. “I…
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Starting a bookkeeping business is something you might be interested in if you naturally love numbers and want to break free of the traditional nine-to-five. It’s possible to offer bookkeeping services to clients in person or remotely, which may be ideal if you would prefer a work-at-home job. Before starting a bookkeeping business, you’ll first need to know the basics of operating legally. It’s also helpful to understand how to market your services and manage the financial side of running a business. Key Takeaways A degree in accounting is not required to start a bookkeeping business, though a certification in…
Anshu Jha Meet Anshu, an author delving into diverse realms. With a background in the UPSC CSE exam, Anshu combines expertise in labour, gender issues, Mithila culture, cuisine, environmental concerns, public policy, and India’s constitutional intricacies. Anshu’s writing unfolds the tapestry of Indian and world history, offering insightful perspectives. Expect a captivating exploration of Mithila’s rich cultural heritage, the socio-political landscape, and a keen understanding of policy implications. Anshu’s narrative bridges historical contexts, societal nuances, and contemporary relevance, inviting readers into a world that intertwines the past, present, and future through engaging storytelling. Dive into Anshu’s articles for an immersive…
REPORTBUREAU OF SOUTH AND CENTRAL ASIAN AFFAIRSFEBRUARY 5, 2020 Foreword The United States was among the first countries to welcome the independence of Kazakhstan, the Kyrgyz Republic, Tajikistan, Turkmenistan, and Uzbekistan and has worked consistently over the last three decades to support the security, development, and prosperity of each of these countries. Central Asia has always been the strategic and commercial crossroad of civilizations between Europe and Asia. The United States’ primary strategic interest in this region is to build a more stable and prosperous Central Asia that is free to pursue political, economic, and security interests with a variety…