Opportunity Awaits! You’re out of a job, and money’s running low. You remember that call you got from Phil. What was he hawking? The Chump Network? LifaHealth? No… VitaShape, that’s the one! You Google “VitaShape” and watch some promotional videos. Apparently, they sell (or help you sell—it’s not exactly clear) a tool that cuts normal, boring vitamins into the shape of a star. One of the videos promises an “escape tube out of the recession.” Why should you sit here eating discount almonds when you could escape on a tube out of the recession? The membership charge is $30, and…
Author: Bernard MacBenli
Why I’m Bullish on Natural Health Trends Corp. Multi-level marketing companies (MLMs) are often frowned upon by some as an outdated pyramid scheme that only benefits those at the top. But the appeal of making passive income is not lost on millions of people, including former-President Donald Trump, who, over the years, has made millions of dollars promoting ACN Inc, a MLM marketing firm. In addition to endorsing ACN, Trump also featured it twice on his reality show, “The Celebrity Apprentice.” (Source: “Donald Trump Made Millions From Multilevel Marketing Firm,” The Wall Street Journal, last accessed October 15, 2024.) While…
Multilevel marketing businesses (also known as MLMs) — a method that uses everyday people to sell and distribute products and services — have existed for decades. Instead of selling directly to consumers online or in a brick-and-mortar store, these companies grant opportunities for the average person to start their own business and make a commission. Think back to Avon, Arbonne, Mary Kay, Cutco Knives, and the many Tupperware parties of the ’90s. In fact, MLMs accounted for $35.2 billion in retail sales in 2019, according to the Direct Selling Association.Based primarily on recruiting for profit, it was only recently that…
Marketing campaigns should reflect an organization’s diverse customer base. Diversity marketing makes customers feel heard and offers business benefits, such as increased personalization and brand loyalty. Organizations that don’t accurately represent their audiences in marketing campaigns might alienate customer groups and increase churn. However, organizations that engage in diversity marketing must avoid negative stereotypes and pair their inclusive advertisements with internal diversity, equity and inclusion (DEI) programs. What is diversity marketing? Diversity marketing, or inclusive marketing, is a strategy marketers use to reach diverse audiences and promote social inclusion. The strategy requires marketers to understand and represent various groups…
Last year, the former Chief Justice Of India, NV Ramana, highlighted the significance of a robust arbitration system to India’s economy. According to him, such a system could be a secret ingredient to getting an investor-friendly tag. More recently, Claudia Salomon, President of the International Court of Arbitration, emphasized on the evolving arbitration landscape and how it facilitated better business. India’s arbitration landscape has evolved through the era of panchayat systems to ones driven by principles of Lex Mercatoria and the UNCITRAL arbitration laws. Further, amendments to India’s arbitration laws in 2019 enabled businesses to some extent.ARBITRATION – CONTEMPORARY INDIAN…
Reprint: R1409B Though corporate profits are high, and the stock market is booming, most Americans are not sharing in the economic recovery. While the top 0.1% of income recipients reap almost all the income gains, good jobs keep disappearing, and new ones tend to be insecure and underpaid. One of the major causes: Instead of investing their profits in growth opportunities, corporations are using them for stock repurchases. Take the 449 firms in the S&P 500 that were publicly listed from 2003 through 2012. During that period, they used 54% of their earnings—a total of $2.4 trillion—to buy back their…
By Sapna Mehta The Workforce Innovation and Opportunity Act (WIOA) is up for reauthorization for the first time since it was enacted in 2014. Reauthorization provides an opportunity for Congress to reform a major piece of our workforce system to advance equity and center workers. Notably, workforce development policymaking over the last four decades has prioritized the demands of business over the needs of workers, and reflected the broader shift to decentralize and deregulate government and move away from race-conscious policy making. Consequently, WIOA currently plays a troubling role in perpetuating existing systemic barriers to quality employment for Black, Latinx,…
Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it’s brilliant for community building and engaging with your customers on what feels like a one-on-one level. But if you don’t have the right infrastructure in place to handle your email marketing, you’re not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales. That’s why we’ve put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on…
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About the author Vandana is an experienced technical marketing communications expert with a demonstrated history of working in the direct selling industry. Skilled in research, writing, public relations, and multimedia content, she is keen on exploring all that is new. Vandana keeps herself updated with the latest trends and innovations in the industry from time to time through rigorous research and analysis. A journalist by profession, she is driven by how the industry is rapidly transforming to new levels involving every generation. About the author Vandana is an experienced technical marketing communications expert with a demonstrated history of working in…