Influencer marketing is now a part of most brand’s social media and overall marketing strategy. In 2024, most brands spend less than $50k on influencer marketing. However, the number of brands that spend more than $500k is 15%, as per our own Influencer Marketing Benchmark Report. With that said, influencer marketing spending is projected to rise. Findings from our benchmark report estimate that 60% of brands plan to increase their IM budgets. But when you spend all this money, you want to make sure it goes to the right place. You also have to work with many influencers and…
Author: Bernard MacBenli
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Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Social media strategies are crucial for any business looking to secure a spot in the AI-driven future. Any business that does not have one will undoubtedly fall behind. With the rise of artificial intelligence (AI) technology, social media provides us with insights no human or group of humans could ever achieve. There are many AI tools on the market that help with social media management, content creation, analysis, advertisements, and much more. AI can take over many of the…
As we head into the last stretch of the year, it’s a great time for business professionals and lawyers to hit pause and think about how they can set themselves up for success in their marketing and business development efforts—both right now and into 2025. Fall gives us that perfect window before the holiday chaos kicks in, offering the chance to step back, see what’s working, what’s not and make adjustments that can make a big difference. Instead of just continuing what you’ve been doing without analysis and wrapping up the year, Q4 is an opportunity to reflect on what’s…
Defence Minister Rajnath Singh, who is on an official visit to Washington, on Friday said India and the US, together, are a formidable force which can ensure peace, prosperity and stability in the world. While interacting with the Indian diaspora, Singh described India and the US as “natural allies”, which are “destined to be strong partners”, and this collaboration is growing continuously. “India and the US are the two forces which can bring peace, prosperity and stability in the world,” the defence minister said. Singh, who arrived here on Thursday on a four-day official visit, re-asserted the fact that under…
Final Verdict When beginning a weight-loss journey, the first step is to record your starting weight and then develop a plan to reach your goal. The same holds true for financial management. It’s tough to reach your financial goals if you don’t know your net worth, holdings, and their current value. The best portfolio management software gives you a sense of financial control. Although no one knows what the future holds, knowing what you own, where it is located, and what you paid vs. its current value is a good start. Whether you have a simple financial setup or a…
And so another league table has confirmed what has become a truism: that when it comes to prosperity, Scandinavia rules the roost.This year’s edition of the annual Legatum Prosperity Index (LDI) places Norway, Denmark and Sweden in first, fourth and sixth places respectively, with Finland trailing at a still-enviable eighth. The UK was 13th, narrowly beaten by Ireland but ahead of Germany.The Nordic nations frequently feature at the top of such lists, giving the aura of a shimmering northern utopia. On almost every indicator worth measuring – from public health to educational attainment and social wellbeing – the Scandinavians seem…
Graduation day for PhD scholars at the University of Bologna, Italy. Doctoral assessment in most countries is largely unchanged since the nineteenth century.Credit: Roberto Serra/Iguana Press/Getty These days, there’s barely a world leader who doesn’t talk up science. Prime Minister Narendra Modi was the star turn at the annual Indian Science Congress, held this month in Nagpur, where he exhorted the nation’s researchers to do the science needed to make India self-reliant. At last October’s landmark Communist Party congress, Chinese Premier Xi Jinping set out his vision of how science and innovation could drive growth. And last August, US President…
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