The benefits of Instagram for business Instagram has become a significant player in the eCommerce landscape. It offers a multitude of opportunities to drive sales and connect with a larger audience. With its popularity and large user base, Instagram provides an excellent opportunity for your marketing and eCommerce strategy. Using Instagram can help you boost your brand exposure and drive product discovery. The platform’s interactive nature can also help you engage with audiences in a more authentic and immersive way. Let’s delve into how you can make the most of Instagram to sell your products and services. See also: 5…
Author: Bernard MacBenli
In 1940, California was where the first McDonald’s opened. It became well-known quickly for its tasty hamburgers and friendly service. Eight years later, it was one of the first places to switch from traditional table service to fast food. It added new kinds of burgers and milkshakes to its menu. The success of the development led the company to sign its first franchise agreement in 1952, which led to rapid growth worldwide. The company runs about 40,031 restaurants worldwide, and sales in other countries brought in about $21.076 billion in 2019. McDonald’s marketing strategy has helped the company achieve the…
If you’ve ever bought something an influencer recommended online, you were likely a recipient of affiliate marketing. In this form of marketing, online creators build partnerships with brands to promote their products and services. In return, they earn a commission for each sale made. Affiliate marketing is a growing industry. According to one study, affiliate marketing spend is expected to reach $15.7 billion globally in 2024. However, the problem for many beginner affiliate marketers is the upfront cost, including buying a domain name, hosting a website, building an audience, and learning expert tactics. So, the question is: Can you start…
Today, 35% of businesses use AI, with 33% of marketing professionals in the United States citing time saved as the leading benefit of utilizing AI and machine learning tools. The interesting thing about AI is that it doesn’t only impact industrial settings or high-technology sectors but will also reinvent the way businesses operate. Something as traditionally tech-free as marketing, the process of promoting and selling products or services, has also adopted AI. The market is filled with AI marketing tools that automate tasks, conduct predictive analysis, analyze data, and enhance the customer experience. Here’s our list of AI marketing tools that can…
If you’re a fitness nut, you’re likely already aware of the El Segundo, California-based multi-level marketing company Beachbody. The company, which operates a number of affiliate entities including Shakeology and Beachbar supplements, as well as Beachbody On Demand and MYXfitness live-coaching has recently announced a major shift in their business model. The company’s new approach sees them moving full-steam ahead towards profitable growth, as they eschew their MLM framework for a more streamlined single-level affiliate program, in a bid to appeal directly to their highest-spending consumers. Essentially, this cuts out the middle man, and allows those interested in taking video…
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I recently spent the evening with around 100 of our brilliant Helm members at our New Year social event in London. Although at Helm we mostly focus on roundtable dinners in private dining rooms, where we share challenges and advise each other, these occasional socials are a great way for our members to meet other members, and I’ve always been a big fan. The event was in relaxed surroundings in Soho, and with conversations flowing, it was an opportunity to reconnect with old friends and forge new friendships.This got me thinking about the power and value of networking. There is…
Making Agriculture Economically Viable This editorial is based on Agriculture needs a ‘natural’ boost which was published in The Hindu Business line on 17/05/2023. It talks about importance of economically viable agriculture and suggests some possible policy measures to achieve it. The Indian government has been aware of the need to make farming more economically viable and sustainable. The government has been taking various measures to address the problems faced by the farmers, such as low productivity, high input costs, market fluctuations, climate change, indebtedness, and lack of institutional support. The agricultural sector is very crucial for the overall economy…
At one degree north of the equator, tropical Singapore has become a hotspot known for its efficient infrastructure, rooftop bars, chilli crab, and host city to the only night race on the Formula 1 racing calendar. Often dubbed as the “Monaco of the East”, the red dot has beaten a path to steady economic progress and prosperity since the 1970s. Much of the city’s success can be attributed to the vision of one man – Lee Kuan Yew, Singapore’s first prime minister who died this week. He was in office from 1959 to 1990.The tenure made him the world’s longest-serving…
0:37Intro. [Recording date: June 20, 2023.]Russ Roberts: Today is June 20th, 2023. My guest is author and economist, Daron Acemoglu of MIT [Massachusetts Institute of Technology]. This is Daron’s sixth appearance on EconTalk–last here in September of 2019 talking about shared prosperity and good jobs.Our topic today is technology. We’ll be referring to his new book with Simon Johnson, Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity along with some other work that Daron has done on Twitter. Daron, welcome back to EconTalk.Daron Acemoglu: Thank you, Russ. It’s a true pleasure to be here with you.1:09Russ Roberts: Now,…