Azoya Consulting Releases WeChat Mini-Program Playbook for China E-Commerce 2021

SHENZHEN, China and NEW YORK, Dec. 16, 2020 /PRNewswire/ — To assist U.S. and world retailers and types promote on-line within the largest retail market on the earth, China e-commerce skilled Azoya Consulting in the present day launched The WeChat Mini-Program Playbook for E-Commerce 2021. Following the 2019 playbook, this newest sensible playbook acts as technique important for U.S. and international corporations to interact clients on WeChat, China’s pervasive social commerce platform with a couple of billion Chinese language shoppers. 

Azoya Consulting’s playbook provides a fast introduction to WeChat mini-program, and the way high retail gamers in luxurious, magnificence, and style are utilizing WeChat mini-program to realize spectacular outcomes. As Chinese language shoppers now spend extra money and time on-line and present growing demand for imported merchandise, Azoya Consulting’s playbook can assist worldwide sellers have interaction and promote on to a prepared market of Chinese language shoppers. This playbook additionally helps corporations put together now for China’s large procuring festivals in 2021, together with 618 Mid-Yr Purchasing Pageant in June and Singles Day in November.

WeChat mini-program is the mini-app that may be developed and accessed inside WeChat, whose advertising and marketing affect continues to soar by creating new improvements that align with digital-savvy Chinese language shoppers’ existence, particularly its e-commerce-friendly operate.

Of the three.2 million WeChat mini-programs in the marketplace, 22% are devoted to e-commerce, in accordance with knowledge supplier QuestMobile.  As of August 2020, the WeChat mini-program has grown steadily, with a 115% YoY enhance in GMV for WeChat mini-program merchandise transactions.

Regardless of these success tales, many Western retailers and types have but to embrace WeChat mini-programs, typically attributable to restricted consciousness, and language and digital ecosystem limitations. The COVID-19 disaster has accelerated retailers’ transfer to on-line retailing or e-commerce.  That is why Azoya Consulting launched this must-have playbook specializing in WeChat mini-program for e-commerce 2021, to showcase confirmed ideas and finest practices from world-renowned manufacturers. The playbook examines efficient WeChat advertising and marketing campaigns from main worldwide manufacturers like Burberry, Farfetch, Armani Magnificence, Gucci, Sephora and Feelunique.

Past WeChat’s effectiveness as an enticing new gross sales channel the place Chinese language shoppers already spend their time, WeChat mini-program additionally helps international manufacturers and retailers have interaction their Chinese language clients with revolutionary options. In addition to the livestream marketing campaign, which lets manufacturers and retailers use livestreaming periods as a software to draw extra loyal customers and gasoline model visitors, the playbook highlights eight different various kinds of e-commerce mini-programs, together with gamification, personalization, and cross-border e-commerce. WeChat mini-program helps retailers and types ship a seamless, built-in buyer expertise, as shoppers can store on-line, play video games, share merchandise, personalize merchandise and pay with WeChat Pay – all with out leaving the WeChat app.

9 Completely different Kinds of WeChat E-Commerce Mini-Applications

To assist Western manufacturers and retailers capitalize on WeChat’s reputation amongst more and more prosperous Chinese language shoppers quicker and with larger ease, Azoya Consulting’s dad or mum firm Azoya launched a brand new SaaS platform to create cross-border WeChat retailers promoting on to Chinese language shoppers. Azoya’s SaaS answer affords retail corporations complete features for cross-border e-commerce. Our multi-platform and multi-purpose answer helps retailers rapidly arrange an efficient, related presence by way of Chinese language web sites (desktop & cell), apps (iOS, Android), & WeChat mini-program with a localized person expertise.

Azoya’s confirmed experience in China retail helps U.S. and international retailers and types adapt to Chinese language shoppers’ heightened expectations, together with sturdy omnichannel service, environment friendly cell pay, and built-in social commerce to interact and promote to the big, profitable China market. They’re additionally constructing a community for companions tackling WeChat advertising and marketing and e-commerce operation to satisfy manufacturers’ and retailers’ wants.

About Azoya Consulting

Azoya Consulting is a subsidiary of Azoya Group, which empowers worldwide retailers with clear and actionable China e-commerce technique powered by knowledge, analysis, experience and enterprise intelligence.About Azoya Group

Azoya Group is full-service answer supplier devoted to serving to worldwide manufacturers and retailers enter the China market. Azoya gives technical and repair answer to assist purchasers handle challenges from varied features of promoting to China.

Azoya is a number one China e-commerce enabler, which endeavors to assist abroad manufacturers and retailers break into China by way of cross-border e-commerce. The corporate prides itself as being the e-commerce chief that has signed unique agreements with the biggest variety of abroad retailers in China. With its all-encompassing companies and devoted specialist workforce, the corporate has gained belief from greater than 50 abroad retailers in 12 nations. Study extra: 

For Media Inquiries, Azoya U.S.A.: Dan DyerU.S. Media RelationsAzoya USAPhone: [email protected]


Merchants are creating interactive, visual WeChat Mini-Programs to boos consumer engagement and social sharing.

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