Whereas this rebranding has been rumored for some time, it appears to be like prefer it’s now kind of official.
Boeing slowly and subtly rebrands the 737 MAX
Boeing has right this moment introduced an order for as much as 4 Boeing 737 jets by Polish airline Enter Air. Sure, the airline is ordering Boeing 737 MAX Eight plane, however that’s not how they’re being described. These planes are being described as Boeing 737-Eight plane. That is clearly a part of a really sluggish and delicate rebranding train for the troubled jet.
Because the press launch states:
Boeing and Enter Air right this moment introduced the Polish airline is increasing its dedication to the 737 household with a brand new order for 2 737-Eight airplanes plus choices for 2 extra jets.
An all-Boeing operator and Poland’s greatest constitution service, Enter Air started operations in 2010 with a single 737 airplane. At present, the airline’s fleet consists of 22 Subsequent-Technology 737s and two 737 MAX airplanes. When the brand new buy settlement is absolutely exercised, Enter Air’s 737 MAX fleet will rise to 10 plane.
“Regardless of the present disaster, it is very important take into consideration the long run. To that finish, we’ve got agreed to order extra 737-Eight plane. Following the rigorous checks that the 737 MAX is present process, I’m satisfied it will likely be one of the best plane on the planet for a few years to come back,” stated Grzegorz Polaniecki, normal director and board member, Enter Air.
That is the primary press launch I do know of from Boeing the place the corporate refers back to the 737 MAX as one thing completely different. As you possibly can seen, Boeing is being delicate about this, and even makes use of the time period 737-Eight and 737 MAX Eight interchangeably.
To be clear, internally the airplane has lengthy been referred to as the 737-8, however to the general public the “MAX” branding has been used. On this case Boeing is basically simply going again to the preliminary identify of the airplane, and dropping “MAX.”
There have been hints of this for some time…
The primary indicators of the Boeing 737 MAX being rebranded came visiting a yr in the past. On the time IAG (the mum or dad firm of Aer Lingus, British Airways, Iberia, and Vueling) signed a letter of intent for as much as 200 Boeing 737 MAXs, and IAG referred to those planes because the because the 737-Eight and 737-10.
I’d think about that this was coordinated with Boeing, although on the time Boeing’s press launch continued to make use of the total “MAX” branding. To my information this Enter Air press launch is the primary one the place Boeing particularly mentions the brand new branding.
If Boeing have been to rebrand the 737 MAX, the brand new naming conference makes a variety of sense. It’s the identical as how the 787 variants are referred to as the 787-8, 787-9, and 787-10. Equally, the brand new 737 variants may very well be referred to as the 737-7, 737-8, 737-9, and 737-10 (whereas older technology 737s have been the 737-700, 737-800, 737-900, and so forth.).
President Trump advised this rebranding final April, and I suppose he was onto one thing…
What do I learn about branding, perhaps nothing (however I did change into President!), but when I have been Boeing, I’d FIX the Boeing 737 MAX, add some extra nice options, & REBRAND the airplane with a brand new identify.
No product has suffered like this one. However once more, what the hell do I do know?
— Donald J. Trump (@realDonaldTrump) April 15, 2019
The Boeing 737 MAX might as soon as once more be licensed by later this yr, after being grounded for almost two years. Boeing and airways have fairly the uphill battle in relation to convincing passengers that the airplane is secure to fly.
Whereas working a secure plane is paramount, frankly I can’t blame Boeing for planning on rebranding the airplane. Possibly with every thing else occurring on the planet in 2020, individuals will really be tricked by this and neglect in regards to the 737 MAX fiasco.
What do you make of the rebranding of the 737 MAX?
(Tip of the hat to View from the Wing)