Charity Digital – Subjects – The A-Z of charity digital lockdown


COVID-19 has birthed an entire new language of buzzwords that tells a story of the numerous challenges we’ve overcome collectively in only a quick house of time.


With lockdown measures slowly lifting within the UK, and the slight prospect of hope on the horizon, we have a look again on the A-Zs of digital lockdown and among the inspiring tales for and by charities which have appeared over the previous 12 months or so.



A-Z of charity digital lockdown


Agile working


The time period ’agile working’ has been in vogue for a while. However the pandemic has actually shifted the dialog into the mainstream, with many charities discovering the unintended advantages of a extra agile mindset that isn’t tied to bodily location.





Throughout lockdown, charities have needed to rapidly become familiar with digitising many elements of their work. We made our immensely fashionable #BeMoreDigital Convention absolutely digital in 2021.


Constructing on the success of the Management and Fundraising Days, and the Convention, our free digital #BeMoreDigital Advertising and marketing Day options webinar classes, interactive workshops, and alternatives for charities to listen to from consultants and community with friends.





Is cashless giving right here to remain? The transition to a cashless society has actually picked up pace because of the pandemic. Contactless fee limits had been elevated to £45 as a part of the monetary service business’s response to COVID-19, and charities are more and more embracing cashless fee choices, trying to make it simpler and safer for donors to present.





Throughout COVID-19, many individuals have been glued to their screens ‘doomscrolling’ or obsessively checking on-line information feeds and social media.


Within the first month of lockdown, Twitter customers surged by an enormous 24%. Sadly, which means the net hearsay mill has been working additional time, with the rise of false data and rising efforts to deal with false data.


We checked out how charities can turn out to be champions for reliable data.





The cancellation of the London Marathon and hundreds of different organised races in 2020 left an enormous hole in charities’ fundraising calendars. That was till #twopointsixchallenge got here alongside, encouraging individuals to participate in sponsored working, strolling or different socially distanced bodily actions.




With the federal government’s furlough scheme being prolonged additional into 2021, how can charities make sure that their furloughed employees really feel valued and reassured, and able to return to work when the time comes? Our information provides a number of important pointers.





Extra individuals than ever have been turning to on-line video games to distract and entertain. Consequently, gaming as a device for social good is seeing a little bit of a golden age. Ladies Win advised us how they’ve integrated gaming into their providers, on this Charity Digital podcast.


Additionally, you possibly can take a look at our article: Find out how to construct a charity gaming marketing campaign.





By about week two of lockdown, everybody was determined for a haircut. With so many individuals taking issues (and clippers) into their very own fingers, the #Haircutforcharity marketing campaign stepped in to show DIY haircuts into fundraisers.




After a full 12 months of restrictions and dealing from dwelling, loads of individuals have felt the psychological results of social isolation. Self-care has turn out to be a massively vital matter for these working distant within the charity sector, and we mentioned wholesome coping methods in our Charity Digital Podcast.





The rollout of the UK’s vaccination programme is an unbelievable gentle on the finish of the tunnel.


Sadly although, charities are being warned to be on the look out for opportunist cyber criminals, luring individuals to present away their data by way of emails posing as vaccination invites.





The pandemic put a highlight on the wellbeing of frontline staff. Psychological well being help charities embody Samaritans and Thoughts launched an internet platform for NHS staff, carers, volunteers and emergency service staff to entry on-line assets, toolkits, recommendation, textual content and telephone help.




Livestreaming, the place occasions are broadcast in real-time over the web, took on an entire new lease of life for charities, with many taking the plunge for the primary time. Fundraising occasions from digital quizzes to live-streamed gaming tournaments, live shows and gigs took the place of bodily fundraising occasions.


For some recommendations on livestreaming, take a look at: Find out how to fundraise with Instagram tales.





Masks and face coverings are going to be ubiquitous for a while but, and will probably be a key part to regularly returning, or partially returning, to workplace life for a lot of organisations.


As many as eight in ten employees say they is likely to be switching to a ’blended’ workplace association that mixes working from dwelling with a while on premises.





The beginning of the pandemic brings to thoughts a picture of neighbours on their doorsteps clapping for the NHS and communities rallying collectively. However the fact is that loneliness hasn’t gone away. As they strategy their communication methods, charities are tackling the vital query of how they’ll stability the necessity to ship distant providers with empathy and connection.



On-line fundraising


From again backyard heroes to digital digital pub quizzes, the pandemic has undoubtedly made digital fundraising mainstream.


In our Charity Digital Podcast with friends from Cats Safety, Motion for Youngsters and Platypus Digital, yow will discover out how charities can enhance their strategy for 2021 and keep forward of digital fundraising developments as they evolve.


Additionally, take a look at our article: High fundraising developments of 2021.





Digital pub quizzes have turn out to be a staple of lockdown and an effective way for charities to drum up help and donations. We’ve even seen breweries and charities group as much as placed on digital fundraising quizzes and gigs to help these within the hospitality sector going through hardship.





Analysis by NPC early on within the pandemic discovered that weak service customers in quarantine or remoted due to Covid-19 are prone to being lower off from important charity providers they rely on.


Charities and their companions have needed to work onerous to incorporate the digitally excluded amongst their providers customers and discover instruments and approaches that assist foster wellbeing and connection.




Identical to the hospitality sector, retail has confronted an enormous problem – but additionally a chance. As charity outlets wrestle to make revenue and safely attract customers, many charities have embraced e-commerce in gentle of supporters’ new-found enthusiasm for on-line purchasing.





In accordance with a research by the Nationwide Basis for Instructional Analysis, greater than 1 / 4 of pupils had little to no IT entry at dwelling throughout 2020. Charities have been tackling the digital divide in schooling, serving to construct confidence and mobilise donated units the place they’re most wanted.



Social media


Through the pandemic, social media platforms have turn out to be vital for charities. New platforms like TikTok noticed large progress in 2020, with the app rising its userbase by over 75%.


Learn our information to the most effective platforms for social media fundraising for extra on the channels, methods and techniques that may assist charities profit from social media.



Tom Moore


Who might’ve missed legendary veteran Captain Sir Tom Moore, who raised over £12m for NHS Charities Collectively by strolling 100 laps in his backyard? This inspirational story confirmed us the true energy of social media to unite individuals behind a trigger.


Captain Tom Moore handed away on 2 February 2021, after testing optimistic for COVID-19. He leaves behind a profound and lasting legacy. The 100-year-old was an inspiration to many, significantly these within the charity sector.





Unemployment within the UK is regularly falling throughout all sectors, after the quickest progress in redundancies on document throughout 2020. We highlighted progressive tech for good initiates which can be supporting individuals with employment recommendation, abilities assessments and extra.



Digital actuality


With social distancing measures in place, charities have needed to quickly pivot to digitising their providers. This has been each an infinite problem and fertile floor for studying and progress, because the tales from charities resembling youngsters’s hospice Capturing Star confirmed.





These three letters have taken on a brand new significance, as ’working from dwelling’ has turn out to be the default. We’ve learnt quite a bit about distant working during the last 12 months. Just like the significance of setting boundaries, construction and good digital habits, with these ’digital life hacks.’


We’ve additionally had a frank dialogue about maintaining distant employees motivated and on monitor, in our Charity Digital Podcast ‘Planning, motivation and crochet: methods to earn a living from home.’





Xero was significantly useful throughout lockdown, permitting charities to maneuver to e-invoicing giving a number of fee integrations and integrations into their CRM techniques. The platform helped charities and different companies make the seamless change to working from dwelling.


One other platform supporting the change to working from dwelling was Sage, which offers accounting and monetary options to charities of all sizes.


You could find Sage and loads of different merchandise on Charity Digital Alternate.





YouTube movies have turn out to be a key device for charities to cheaply and accessibly attain out and assist individuals from all walks of life throughout lockdown. Like incapacity charity Sense and their accessible introduction to British Signal Language, delivered on YouTube by way of a younger service consumer.





And lastly, it wouldn’t be a lockdown A-Z with out it. Its sudden rise to fame has made Zoom the device of alternative for a lot of digital charity providers, in addition to employees conferences and coaching.


Learn up on a number of useful suggestions and methods for charities on Zoom, in addition to Zoom options chances are you’ll not learn about.

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