Every day Mirror – SLIM Launches South Asian Journal of Advertising


The Nationwide Physique for Advertising in Sri Lanka, the Sri Lanka Institute of Advertising (SLIM) just lately launched the “South Asian Journal of Advertising” (SAJM), which is a peer-reviewed open-access journal. The bi-annual journal, issued in July and December was launched in collaboration with Emerald Publishing, which can be the primary ever Sri Lankan tutorial partnership with Emerald Publishing. 

The ceremonial launch was held at Hilton Colombo Residences the place Professor G. L. Peiris, Minister of Schooling, graced the event because the Chief Visitor. Furthermore, Tony Roche, Publishing & Strategic Relationships Director, Emerald Publishing and Senior Professor Sampath Amaratunga, Chairman, College Grants Fee (UGC) attended the occasion because the visitor of honour and the particular visitor respectively. The journal was launched on the 50th anniversary celebration of the institute as SLIM believes that it’s their obligation to supply and disseminate analysis data, that has an affect on the advertising fraternity. 

Sharing his ideas on the launch, Professor G. L. Peiris said, “Celebrating a legendary journey of 50 years in enriching the native advertising fraternity is undoubtedly a landmark achievement. Working in tandem with Emerald Publishing, one of the crucial prestigious publishing homes on this planet, to introduce this journal is exemplary. Because the Minister of Schooling, I wish to lengthen my unstinted and fullest cooperation to the longer term endeavours of SLIM”.

Whereas congratulating SLIM on its 50th anniversary, Senior Professor Sampath Amaratunga mentioned that becoming a member of arms with SLIM was a terrific pleasure as it is a first of its type initiative in Sri Lanka. He additional added that SAJM imparts data and new traits associated to the sector of selling by a number of opinions, research-based articles and debates.

The editorial crew of SAJM includes an eminent panel of researchers representing numerous South Asian international locations. Dr. N. Jayantha Dewasiri heads the journal as Editor-in-Chief with Dr. Thilini Chathurika Gamage (Sabaragamuwa College of Sri Lanka), Assistant Professor Kashif Saeed (GIFT College, Pakistan), Affiliate Professor Dr. Sudhir Rana (FIIB India) and Dr. G Dinesh Samarasinghe (College of Moratuwa, Sri Lanka) helping as Editors of the journal. Mr. Zubair Ahmed, Affiliate Professor, Dr. Nazmul Hossain, Dr. Thesara Jayawardane, Dr. Samantha Ratnayake, Dr. Maduka Udunuwara, Assistant Professor Dr. Aarti Saini, Assistant Professor Roshee Lamichhane and Dr. Alka Rathore are engaged on the editorial board as Affiliate Editors representing Afghanistan, Bangladesh, Sri Lanka, India, Nepal and Bhutan respectively.

The School of Administration Research of the Sabargamuwa College of Sri Lanka was appointed as the educational accomplice of the journal and the school will likely be managing the journal. SAJM is a dynamic discussion board to publish priceless insights and progressive data within the discipline of selling administration as it’s a huge self-discipline of research. The journal covers a large spectrum of research within the areas of Advertising Administration, Advertising Idea, Consumption & Shopper Apply, Advertising & Society, Service Advertising, and B to B Community Advertising. 

The aim of journals in academia is bigger than merely being a supply of knowledge and a everlasting file. At present, journals have grow to be deeply embedded in tutorial infrastructure, enabling the contributors to share their unique data with the fraternity. The improvements and analysis papers printed in SAJM is not going to solely enhance the data of selling researchers and college students of academia but in addition a large scope of worldwide readership in and outdoors the area to sharpen their data on research-based developments within the discipline. 
The launch was adopted by an insightful panel dialogue on the subject ‘The Position of Analysis in Growing a Information Economic system’. The panel comprised of eminent researchers in South Asia, native politicians, heads of governmental authorities, and corporates in addition to representatives of Emerald Publishing; Senior Professor Udith Ok. Jayasinghe, Vice Chancellor, Wayamba College of Sri Lanka; Professor Athula Gnanapala, Performing Vice Chancellor Sabaragamuwa College Sri Lanka; Professor Nalin Abeysekera, Open College of Sri Lanka; Tony Roche, Publishing & Strategic Relationships Director, Emerald Publishing, Professor Muhammad Kashif, GIFT College, Pakistan/Ambassador, Emerald Publishing and Supun Weerasinghe, Group Chief Govt Officer, Dialog Axiata PLC. The discussion board was moderated by Professor Arosha S. Adikaram, School of Human Useful resource Administration, College of Colombo, enlightening the viewers with priceless insights whereas shedding mild on well timed in addition to important subjects. 

Because the main advertising physique of Sri Lanka, SLIM has a nationwide duty of manufacturing distinctive advertising professionals to steer Sri Lanka in the direction of financial prosperity. Analysis is without doubt one of the key pillars of the five-year strategic plan of SLIM, which focuses on making a data financial system to propel the expansion engine of the nation. In celebration of the institute’s golden jubilee, SLIM needs to additional strengthen its analysis arm and disseminate a wealth of each trade and tutorial data, to its numerous stakeholders. Aside from SAJM, ICMM in addition to the analysis scholar programme are a number of the distinguished analysis initiatives organised and executed by SLIM. In step with the mission of building advertising because the driving pressure to boost the enterprise and nationwide worth of the financial system, SLIM at all times strives so as to add worth to the native advertising fraternity.

Commenting on the launch, Roshan Fernando, President, SLIM mentioned, “Making a data financial system is without doubt one of the key pillars of the Restart Sri Lanka initiative. We’re happy to hitch arms with Emerald Publishing and introduce this journal to Sri Lanka in commemoration of SLIM’s golden jubilee.” 

Sharing his ideas, Sanath Senanayake, Chief Govt Officer/ Govt Director, SLIM said, “Launching SAJM certainly is a milestone within the 50-year journey of SLIM as that is the primary time in historical past Emerald Publishing has partnered with a Sri Lankan institute to sponsor and handle an instructional journal. Undoubtedly, SAJM is without doubt one of the first of its type initiatives taken to disseminate trade and tutorial data within the nation.”

“It’s actually an honor to share my experience with SLIM in introducing the institute’s first ever tutorial journal as SLIM celebrates its half-decade journey. SAJM is pushed by the impetus of offering a discussion board for trade students to publish authoritative and well-researched articles in marketing-related areas and points. SAJM is certain to be one of the crucial wanted tutorial journals of worldwide reputation”, mentioned Dr. Jayantha Dewasiri, Editor-in-Chief, SAJM.

SAJM options an open-access format that ensures enhanced visibility and international publicity. The journal will be simply accessed by: https://www.emeraldgrouppublishing.com/journal/sajm .  

SLIM is the Nationwide physique for Advertising in Sri Lanka and has been selling advertising excellence and elevating the standing of selling since 1970. It’s a member of the Nationwide Chamber of Commerce of Sri Lanka (NCCSL), Organisation of Skilled Associations of Sri Lanka (OPA), and Federation of Chamber of Commerce and Trade of Sri Lanka (FCCISL). SLIM additionally has acquired ISO 9001:2015 certification in recognition of its superior high quality administration system and ISO 2990:2010 for Studying Service Supplier (LSP), offering non-formal training and coaching companies.

 


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