Family First Life Insurance Review 2021

Pros Explained

  • Multiple carrier partners: Family First Life works with a number of insurance carriers, so you can be sure to find coverage that meets your needs.
  • Diverse life insurance options: With many carriers, there’s a wide range of life insurance options to choose from: whole, term, universal, final expense, mortgage protection life policies, as well as annuities.
  • Online quotes are available: You can get online quotes for all the products offered by Family First Life through its providers.
  • Strong financial strength ratings for most of its carriers: All Family First Life’s carrier partners earned a strong rating from AM Best.

Cons Explained

  • More focused on hiring agents: Since Family First Life is an MLM business, it is much more focused on hiring and training agents who will then sell life insurance policies. 
  • Products may not be available in every state: The products offered vary by provider and may not be available in some states.

Available Plans

Family First Life is an insurance broker and does not offer its own life insurance policies. The company provides multiple coverage options through its top carriers. The policy and the coverage option you choose may vary depending on the provider. Family First Life offers the following types of policies:  

Whole Life

Whole life insurance is a permanent life insurance policy that provides lifetime coverage for the insured. When you die, your beneficiaries will receive a death benefit as long as premium payments were maintained. In addition to the death benefit, whole life has a savings component known as cash value, which can accumulate interest tax-deferred.

Universal Life

Universal life insurance is a type of permanent life insurance with a cash value, which earns interest tax-deferred. Unlike whole life, universal life offers a lot of flexibility, letting you adjust your premium amount and death benefit. If there’s enough cash value, you may skip premium payments without the risk of a policy lapse. 

Final Expense

Also referred to as burial insurance, final expense insurance is a permanent life policy designed to cover funeral expenses. Beneficiaries can use the death benefit to pay for final medical bills and other end-of-life expenses, such as cremation, casket, or memorial service. However, the beneficiaries can use the death benefit for any purpose.

Like other permanent insurance, final expense insurance remains active provided that you pay your premiums. But, unlike most traditional permanent life policies, which require a medical exam to determine the cost of your policy, you’ll only need to answer a few questions for burial insurance.

Mortgage Protection

Mortgage protection insurance is essentially a life insurance policy designed to protect your loved ones from the burden of paying your mortgage when you pass away. If you die and still owe money on your home, the insurance provider pays off the remaining balance. This is typically a type of term life insurance, where you pay your regular premiums, and at the end of the policy term, the coverage ends. 

Term Life

Term life insurance provides coverage for a specific period of time, usually between 10 and 30 years. The policy guarantees a pre-determined death benefit if you die within a specified term. If you outlive the policy term, you have the option to renew the coverage, convert to permanent insurance, or terminate the policy. 

Available Riders

Family First Life doesn’t provide riders, but its carriers do.

A rider is an optional insurance endorsement that you can add to your policy to customize your coverage to meet your desired needs. Riders often increase premium payments.

Family First Life doesn’t sell its own life insurance policies—but since it has partnered with many carriers, you can add optional riders to your policy. Here are some of the most common riders offered by Family First Life’s carriers, which may vary by provider.

Accelerated Death Benefit Rider

With this rider, you can access a portion of your death benefits while still alive if diagnosed with a terminal or chronic illness.

Chronic Illness Rider

If you’re diagnosed with a qualifying chronic illness, this rider allows you to access part of the policy’s death benefit while still alive.

Terminal Illness Rider

A terminal illness rider lets you access a portion of your death benefits if diagnosed with a terminal illness and likely have less than 12 months to live.

Disability Waiver of Premium

If you become disabled and unable to work, this rider lets you waive premium payments without affecting your policy.

Accidental Death Benefit

If you die due to an accident, your beneficiaries will receive an accidental death benefit plus the standard death benefit payable by the policy itself.

Child Term Rider

A child term rider provides coverage to your dependent children up to a certain age. In case of your child’s death, you’ll receive the benefits.

Return of Premium

With a return of premium rider, you get a full refund of the premiums paid if you don’t die during the policy term.

Customer Service

For any inquiries or questions, you can contact Family First Life at 860-317-1324. Customer service is available Monday through Friday from 8 a.m. to 4 p.m. EST. Though the company doesn’t have an online chat, which is common for life insurance providers, you can talk to an agent to get assistance. To get a quote, you can fill out an online form.

Complaint Index

Each year, the National Association of Insurance Commissioners (NAIC) publishes complaint ratios, which states the number of complaints companies received relative to their market share. A complaint ratio of 1.0 is the industry standard. A company with a score below 1.0 indicates fewer than expected complaints, while a score above 1.0 means the company received more than expected complaints.

Since Family First Life doesn’t provide its own policies, it has no complaint ratio from NAIC. However, most of its carriers had complaint ratios, including: 

  • Transamerica: 1.31
  • John Hancock: 0.66
  • Mutual of Omaha: 1.20

Third-Party Ratings

AM Best is a credit rating agency that evaluates insurers’ Financial Strength Rating (FSR), meaning their ability to meet policy and contractual obligations. A strong AM Best rating shows that the company is likely to stay in operation and pay out approved claims.

If you choose to take out a policy with Family First Life, it’s wise to check the FSR rating of the preferred provider, as this will give you an insight into the company’s ability to honor claims. Mutual of Omaha, for example, received an A+ (Superior) rating from AM Best.

Because Family First Life is an insurance broker, it was not included in the J.D. Power 2020 U.S. Individual Life Insurance Study. This study evaluates and ranks top life insurance companies based on overall customer satisfaction. However, some of its carriers, including Mutual of Omaha, Transamerica, John Hancock, and AIG made the list.  

Before purchasing a policy from Family First Life, it’s vital to research third-party ratings for the specific provider, as the ratings vary by insurance companies.

Cancellation Policy

To cancel your policy with Family First Life, talk to an insurance agent or contact customer service at 860-317-1324. 

Most insurance companies have a free-look period, allowing you to cancel your policy and get a full refund of all the premiums paid without penalties or fees. The amount of time you have may vary by provider, but usually at least 10 days, though others may go up to 30 days. 

For instance, Transamerica, one of the Family First Life’s carriers, has a 10-day free-look period. During this period, you can cancel your policy for any reason. Once the free look period expires, you may end up paying surrender charges that are taken from the cash value.


Policy premiums may vary depending on the plan, coverage option you choose, and optional riders. Other factors, such as age, health history, pre-existing health conditions, health habits, and location, factor into pricing.

Most life insurance companies require you to select either “male” or “female” when completing an application for coverage. Though being non-binary doesn’t disqualify you from getting life insurance, it’s important to note that most insurers haven’t updated their underwriting process regarding gender issues.


Before purchasing a life insurance policy, it’s prudent to compare multiple insurers to ensure that you’re getting coverage at the best possible price. Although Family First Life offers numerous policies provided by its carriers, it doesn’t allow you to purchase the policy directly from the provider. For that reason, Transamerica is a better alternative to consider.

While both companies offer a wide range of products through a network of independent agents, Transamerica has an edge over Family First Life for some reasons. Transmerica ranked the eighth-largest in the top 10 writers of individual life insurance by direct premiums written in 2020, with a market share of 3.4% in the U.S. In addition, Transmerica received an excellent rating from AM Best and even made it to the list of J.D Power 2020 U.S. Life Insurance Study.

With Transamerica, you can also get a final expense life insurance policy of up to $50,000 without a medical exam. Plus, you can get online quotes for some policies.

  Family First Life Transamerica
Market Share Not applicable Eighth-largest in the U.S., 3.4%
Number of Plans 
Dividends for 2020  Not applicable  Not applicable 
Wellness Program Discounts/Quit Smoking Incentives  Not applicable  Not applicable 
Service Method  Agents Agents 
AM Best Rating  Not applicable  A (Excellent) 
Price Rank  Not applicable  Fair 
Complaints Trend Not applicable  1.31 

Final Verdict

Though Family First Life isn’t one of our top picks for the best life insurance companies, it works with several carriers to provide a wide range of products. Whether you’re looking for whole life, universal life, final expense, mortgage protection policies, you can get coverage that meets your needs from your preferred company.


We review life insurance companies based on a quantitative approach and methodology that assesses insurers’ diversity of products, cost, customer service, claims experience, and financial stability and reliability. We also compare the available premium payment options, coverage plans, and optional riders with other top life insurance companies.

Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy .

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