Girl behind crypto-currency advertising community attracts consideration of the Commerce Fee

Quick speaking and pleasant, South Auckland girl Shelly Cullen claims to have made $154,000 in 11 days from cryptocurrency and is recruiting for a multi-level crypto-marketing scheme.

Nevertheless, a Salvation Military lawyer and advisor believes it seems to be loads just like the pyramid schemes that plague a few of New Zealand’s poorer communities.

Ronji Tanielu, who has robust hyperlinks to South Auckland, mentioned in his opinion the enterprise appeared just like a number of of the manipulative scams focusing on susceptible folks in his space.

“We would like them to make good choices however that’s more durable when all of the choices are dangerous choices. The attraction in these schemes is a fast repair for advanced social points. It’s the identical as Lotto and the TAB. It’s the quickest solution to get happiness and assist.

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“Essentially the most worrying factor is it’s utilizing brown folks to advertise to brown folks. I’m seeing an entire bunch of hatred in direction of white folks however that is brown folks preying on brown folks.”

The Commerce Fee has acquired six complaints about Cullen or the schemes she is selling and is contemplating an investigation.

The Salvation Army's Ronji Tanielu says the investment scheme is “brown people preying on brown people”.


The Salvation Military’s Ronji Tanielu says the funding scheme is “brown folks preying on brown folks”.

A fee spokesman mentioned pyramid schemes had been prohibited underneath the Honest Buying and selling Act however multi-level advertising schemes weren’t.

“The important thing distinction is that multi-level advertising depends on promoting merchandise, whereas pyramid promoting depends on introducing an increasing number of folks into the scheme.

“We urge shoppers to see our web site for recommendation about pyramid schemes. Solely the few preliminary members on the prime of the pyramid are more likely to become profitable, for the reason that variety of attainable new recruits in any group is proscribed.”

Cullen, a former beneficiary and Kangen water entrepreneur, helps folks put money into cryptocurrency with primarily $200 or $400 quantities. The scheme encourages members to earn additional forex by signing up different traders who then search their very own crew members. Only one sign-up permits traders to recoup their preliminary funding, Cullen claims.

Buyers are informed they’ll convert the forex of their digital wallets to peculiar cash with a Wirex card, a cloud-based banking platform that enables customers to hyperlink their cryptocurrency digital wallets to Visa and MasterCard debit playing cards.

Cullen promotes two platforms – #Lions Share and Superone. Each function on referrals, crew work and multi-level advertising the place commissions movement from the underside to the highest. Her crew, the Lion Kings, is, she claims, the highest earner in New Zealand and Australia.

“We create winners,” she boasts. “We roar.”

#Lions Share paid out $10 million in New Zealand in 14 days, she claims, but it surely doesn’t seem to have a selected product and makes its cash from registration charges.

Shelly Cullen was once big in the Kangen water machine world.


Shelly Cullen was as soon as large within the Kangen water machine world.

In a latest video posted on her Fb web page, Cullen says she mentions her $154,000 revenue to not boast however to encourage.

“I’m identical to you,” she says. “I’m not a spendalicious particular person… anybody can do it.”

Lots of people seem like “doing it” notably within the Māori group in South Auckland and in Australia. One follower says Cullen is altering hundreds of lives. Others assume it’s a rip-off.

Whereas the trimmings of wealth don’t seem to have modified her life, Cullen claims her daughters, aged 16 and 17, who commerce cryptocurrency on their very own account, have leased an condominium and live there.

She manages to help herself with cryptocurrency earnings and is on IRD’s scorching checklist, she says.

Her pleasant Fb posts present her consuming concurrently proselytising, and she or he isn’t averse to sharing private particulars resembling getting a Brazilian.

Cullen didn’t reply to requests to talk to Stuff.

However in her intensive on-line postings, Cullen emphasises the enterprise isn’t assured and the thrust of her advertising is “threat is the brand new secure”.

“We’ve been enjoying too secure with personal jobs. Threat is usually a nice possibility.”

Sceptics are condemned as haters and fearful, a part of the system preserving folks down.

Rātana Church minister Tokomira Aperahama, who’s a stay-at-home dad taking care of his eight youngsters and sick spouse, mentioned he grew to become concerned in investing by Cullen, whom he described as a great instructor and information.

Cryptocurrency markets tend to fluctuate. In the first quarter of 2018, more than $US550 billion was wiped from the total market capitalisation.

Jack Taylor/Getty Pictures

Cryptocurrency markets are inclined to fluctuate. Within the first quarter of 2018, greater than $US550 billion was wiped from the full market capitalisation.

He had spent about $300 to open his digital pockets and had recruited six others who had recruited one other six every. He acquired a fee for every new member of his crew.

“I’m the CEO, and they’re all of the CEO of their very own companies,’’ he mentioned.

He had withdrawn cash by his Wirex card to pay for groceries and medication.

“For eight years we have now lived a lifetime of poverty. Now we have now sufficient for meals and medication,” he mentioned.

“She is pure,” he mentioned of Cullen. “I can inform.”

Cullen was the skilled and helped everybody put money into the appropriate currencies. Hundreds had been benefiting, he mentioned.

Earlier this 12 months the Monetary Markets Authority (FMA) and Commerce Fee launched a marketing campaign to lift consciousness of funding scams and pyramid schemes amongst Pacific communities in New Zealand.

FMA Director of Regulation Liam Mason mentioned though scammers don’t discriminate, sure scams had been aimed particularly in direction of Pacific communities.

“We noticed the OneCoin pyramid scheme (a cryptocurrency fraud) proliferate by Pacific social and group teams.”

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