Hosted by Questex’s Fierce Pharma Advertising and marketing, Digital Pharma Innovation Week Faucets Heavy-Hitters to Talk about the Full Worth Chain of Life Science Advertising and marketing

Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Most cancers, Katie Couric and Affiliate Vice President, World Head of Well being Communications & Engagement Claire Mulhearn of Merck to debate how the 2 organizations have labored collectively over the previous two years to develop significant programming for the most cancers neighborhood

The 5-Day Digital Occasion Showcases Life Sciences Digital Improvements October 26-30

NEW YORK, Oct. 15, 2020 (GLOBE NEWSWIRE) — Consultants from biotech and large pharma firms are pushing the boundaries with advanced buyer engagement methods, creating campaigns to lift consciousness throughout a pandemic and launching merchandise in a digital world. Questex’s Fierce Pharma Advertising and marketing, a year-round community for consumers and sellers engaged in pharmaceutical advertising and commercialization, presents Digital Pharma Innovation Week, a five-day digital occasion that may cowl in-depth subjects throughout the total worth chain of life science advertising and digital well being. The occasion is scheduled for October 26-30. Register right here.

Digital Pharma Innovation Week will convey the business collectively to debate digital innovation. Fierce Pharma Advertising and marketing’s Senior Editor, Beth Bulik, will average a keynote panel with award-winning journalist and Co-Founding father of Katie Couric Media and Stand Up To Most cancers, Katie Couric, and Claire Mulhearn, Affiliate Vice President, World Head of Well being Communications & Engagement, Merck, about their profitable two-year partnership and the way they’re working collectively to succeed in the most cancers neighborhood in significant methods by way of packages corresponding to “With Love, Me and “Katie Couric Explores: Most cancers Throughout COVID-19.”

Vlad Coric, CEO, Biohaven Prescribed drugs, Judy Stewart, Senior Vice President, US Vaccines, GSK and Mark Reisenauer, Senior Vice President, Oncology Enterprise Unit, Astellas will ship the occasion’s keynote displays.

As well as, Digital Pharma Innovation Week will function the next pharma thought leaders:

  • Karan Arora, Chief Business Digital Officer and World Vice President, AstraZeneca
  • Tina Goyal, World Head Advertising and marketing Innovation and Execution, Novartis
  • Michael Jafar, Chief Advertising and marketing Officer, Evolus
  • Jeordan Legon, Senior Director, Digital Heart of Excellence, Alnylam Prescribed drugs
  • Saad B Saeed, Senior Director, World Digital/Know-how Lead, Pfizer Vaccines & Medical Affairs, Pfizer
  • Roni Chase, Vice President, World Advertising and marketing Lilly Oncology, Eli Lilly
  • Mark Plinio, Chief Business Officer, Ironwood Prescribed drugs
  • Alisa Lask, Vice President and Common Supervisor, Aesthetic Enterprise Unit, Galderma

Focused to model groups, entrepreneurs, and executives in multichannel, business operations, buyer engagement, innovation, IT, affected person options and plenty of extra, Digital Pharma Innovation Week presents:

  • 5 hours of curated content material per day
  • 50 reside periods together with case research and sensible periods in 5 focus areas HCP Advertising and marketing; Affected person Options; Knowledge/Analytics; Omnichannel Engagement; and Media Technique. Morning periods can be devoted to broad subjects and large image pondering, whereas afternoon periods supply deep dive discussions
  • 75+ audio system defining their strategy to digital innovation
  • Networking and studying alternatives from 3,000+ friends
  • Conferences with leaders one-on-one within the Digital Pharma Innovation Week Exhibit Corridor

Rhiannon James, Questex Life Sciences President mentioned, “For over a decade, Digital Pharma East and Digital Pharma West have been the main occasions for advertising and digital consultants within the life science business. We’re thrilled to have a digital setting to proceed to share greatest practices and showcase the newest advertising improvements at firms of all sizes whereas having the ability to develop our Fierce Pharma Advertising and marketing neighborhood.”

“We perceive the important significance of digital innovation to drive the pharma business ahead,” mentioned Miriam Paramore, President, OptimizeRx. “We’re happy to collaborate with Fierce Pharma Advertising and marketing to share insights on communication options with the Digital Pharma Innovation Week viewers. Our business thought leaders are excited to debate how life science firms can streamline connections with each physicians and sufferers on this ‘all-things-digital’ age.”

The Digital Pharma Innovation Week digital occasion was created with steerage from a sturdy advisory board. They embrace: Amy West, Head of U.S. Digital Technique, NOVO NORDISK; Sven Dethlefs, EVP World Advertising and marketing & Portfolio, TEVA; April Lewis Mitchell, Vice President, US and World CNS Advertising and marketing, OTSUKA; Bob Allen, Lead, Digital Operations World Public Affairs, BRISTOL-MYERS SQUIBB; John Vieira, US Head of Commercialization, SOL-GEL; and Ana Maria Luque, World Vice President, Meningococcal/ FSME/Buyer Engagement, PFIZER.

A particular due to the Digital Pharma Innovation Week sponsors: OptimizeRx, Doximity, Sermo, Final result Well being, BioPharm Communications, Swoop, Phreesia Life Sciences, Butler/Until, Cecelia Well being, Viseven, AdhereTech, Well being Union, LLC, Avant Healthcare, Fingerpaint, Aki Applied sciences, RxMx, Hale Advisors, Truveris, Celtio, Pandora, Sharecare, Syneos Well being, IMRE Well being, Aktana, LevelEx and ConnectiveRx.

Be taught extra about Fierce Pharma Advertising and marketing right here. To register to attend Digital Pharma Innovation Week, click on right here. The occasion is free for pharma, medical gadget and biotech professionals in addition to businesses. The occasion’s content material can be out there on demand by way of Digital Pharma Innovation Week’s associate, Content material Hub.

For sponsorship alternatives, contact Jennifer Woods at [email protected]

Keep related with Digital Pharma Innovation Week on LinkedIn and Twitter.

About Questex
Questex helps individuals reside higher and longer. Questex brings individuals collectively within the markets that assist individuals reside higher: journey, hospitality and wellness; the industries that assist individuals reside longer: life science and healthcare; and the applied sciences that allow and gasoline these new experiences. We reside in the expertise financial system – connecting our ecosystem by way of reside occasions, surrounded by information insights and digital communities. We ship expertise and actual outcomes. It occurs right here.

Media Contact
Emily Sternberg
Senior Advertising and marketing Supervisor
Digital Pharma Innovation Week
[email protected]        

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