How Notre Dame football players, parents are navigating NIL possibilities

In a little more than a month, the name, image and likeness market for Notre Dame safety Kyle Hamilton has been plenty busy. 

The All-American and likely first-round NFL Draft pick has released his own line of merchandise with shirts, hoodies and hats with his KH14 logo. He’s made himself available to play video games with fans on YOKE and record video messages for fans through Cameo. 

Hamilton, a junior, became the first college athlete to sign a sponsorship with Rhoback, an activewear brand that specializes in golf apparel. Hamilton and his three roommates and fellow teammates — cornerback Cam Hart, safety KJ Wallace and wide receiver Conor Ratigan — launched a podcast, “Inside The Garage,” as part of The Volume, a network founded by Fox Sports’ Colin Cowherd and co-produced by iHeartMedia. 

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