Hyper is thrilled to announce that they have partnered with Ask Marketing in Australia and New Zealand. Ask Marketing will further support Hyper founders by providing Go To Market strategies to aid in their pitch, fundraising efforts, and successful market launch of their Startup or App.
Sam Cust, Director, Hyper states: “We are very excited for our Hyper Founders to have access to the incredibly skilled team at Ask Marketing. Marketing strategy can be the difference between a successful Start Up and a failed one – especially in the app world where there are almost 1000 new apps added to the app store every day!”
“Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.”
Tom West and Sasha Reid are the CEO’s and Co-Founders of Hyper. Tom heads up the team in the UK and Sasha in Australia. Hyper was founded six years ago, now their client portfolio is valued at $400m with offices spanning from Sydney and Melbourne to London.
They have helped over 550 founders launch their idea and in the last two years they have raised more than $52 million in capital.
Hyper is the home to some of Australia’s greatest tech start up stories such as Shebah, Splend, Kubo, Ride, and SocialBase. Hyper’s client portfolio is valued at $400 million.
Hyper has a wonderful eco system of notable partners such as Amazon, AirWallex, Cake Equity and LUNA.
The Hyper Accelerator Program helps founders to workshop their idea, test their solution, design a brand, create a proof of concept, build the perfect teaser pitch and fund the product, monetise their business and then build and run the company.
What is Ask Marketing’s impact on digital marketing and digital marketing education in Australia.
Founded by sisters Alexandra and Stephanie King, Ask Marketing build exemplary marketing functions through a focus on digital strategy, tools & people.
Prior to launching Ask Marketing, Ali and Stephanie and their team worked their way up the Corporate ladder from Marketing Assistant roles to Head of Marketing and CMO.
They have also pioneered the Virtual Marketing Management offering, providing virtual CMO’s to SMEs within the Australian market.
Their latest business arm, Ask Marketing Academy, is an online training platform, assisting emerging marketers to upskill, gain career confidence and bridge the gap between theory and real world application of digital marketing.
Ali, Co-Founder and CMO Ask Marketing adds, “I am really proud of our strategic partnership with Hyper. There is a clear synergy and a natural fit between our businesses. We both act as the secret weapon for founders.”
“The core purpose of Ask always has, and always will be about instilling the value back into business via digital marketing strategy, education and people.”
“We are now able to set new tech companies up for success from the outset so that they are able to seek funding and then go to market with their product in a successful way.”
Ali & Stephanie King have worked with many leading global and local brands, from Reebok, Adidas Group, Lacoste, Beats By Dr Dre, Ingram Micro to The Right Fit and Michelle Bridges 12WBT.
The sisters have created over 150 Digital Marketing Strategies for the tech space.
Stephanie says: “We were already working with a Hyper founder on his Go To Market strategy, and realised that there was huge potential for us to offer our services to all of their founders to further support the Hyper accelerator program.”
“Both of our companies are ultimately about setting up businesses for success in the market. Both Hyper and Ask have been members of the Club of United Business, both scaling our business offerings via their tremendous network of business leaders.”
Hyper’s mission is to empower every idea so that it has the best possible chance of success, regardless of the founder’s experience, background, network or capabilities.
The Hyper Accelerate Program uses the experience of the Hyper team to offer founders the most efficient pathway to start a tech based business.
Sam Cust, Director, Hyper concludes: “The Start Up Industry is in an exciting time, where we are seeing the dawn of the entrepreneur. We’re seeing more Aussies have a go at starting their own business.”
“It’s never been more important for Australia’s future to nurture the entrepreneurial spirit. The coming together of organisations who believe in this future such as Hyper and Ask is a positive sign that such purpose is in action.”
Expert Digital Marketing Tips:
Know your customer personas and tailor your value proposition to each of them. Once you know who they are, focus on your top 2-3 personas. You can’t be everything to everybody, so don’t try to be.
Invest in a digital strategy first. Without a strategy you are directionless and won’t have a clear pathway to achieving your goals or tracking your success.
The tools and the most suitable people execute it, shaped by the strategy itself.
The actual execution of the strategy may come in the form of an in-house part-time junior marketer, a marketing agency, a family member or friend with perhaps some marketing experience, or even a combination of these options.
Budget for Content. Content and storytelling forms the backbone of all digital marketing strategies and will be a key factor in building your community.
Plan a good rotation of content types too – this can be in the form of static imagery, video, audio or written long form content – choose types that are most relevant to your brand and product.
Thrive on testing and data. By propelling your startup into the market via digital marketing channels & tactics recommended in your strategy, you will need to experiment to find what works and what doesn’t work.
Product marketing and digital marketing need to work together and not in separate silos.
When launching a new product, digital marketers will need to work in synergy with the product team to ensure marketing conversion points (be it a sign up or an app download) and user experience are optimised.
Marketing will always act to drive relevant users towards your product, but ensuring they have a seamless & simple sign up or purchase experience is just as important.
Sasha Reid, CEO at Hyper shares his 9 expert tips for startups:
- The greatest things are on the other side of your comfort zone.
- Determination and grit are the greatest assets of a startup founder.
- Make the decision when you’re 40% confident in its success. When you’re 70%, it’s too late.
- People don’t buy their way into something they buy their way out of something (a problem).
- Prepare to work very, very hard. Success doesn’t just happen overnight.
- You have to love the problem you are solving.
- Networking is an investment in your Start Up.
- Find yourself a strong team to go through the journey with.
- Ideas don’t come out fully formed, they only become clear as you work on them. You just have to get started!