Integrity Continues to Innovate Insurance coverage with Acquisition of Information Analytics Firm Deft Analysis

Over the past 15 years, Deft Analysis has developed a full suite of market analysis providers that supply invaluable insights into the senior and industrial market in addition to general healthcare business tendencies. Initially based to higher perceive seniors transitioning to Medicare, Deft Analysis now helps all medical insurance stakeholders make assured, educated choices, create new product choices and set increased requirements of care. Deft Analysis offers a voice to the buyer in ways in which have been beforehand unprecedented within the medical insurance business.

Deft Analysis is the biggest supplier of syndicated market analysis within the healthcare business. Insights from their research are used to grasp customers throughout the business, shaping methods for carriers, distributors and entrepreneurs. Findings from their knowledge form fashions that assist predict client habits — together with curiosity in product sort and which advertising and distribution channels attain customers most successfully. This enables firms to grasp what motivates buy choices and perceptions of protection choices, which in flip helps them higher serve customers.

“To actually innovate insurance coverage, Integrity should be certain that buyer voices are all the time heard after which always discover higher methods to serve them,” defined Bryan Adams, Co-Founder and CEO of Integrity Advertising and marketing Group. “Nobody within the business understands client wants and preferences like Deft Analysis. We need to make shopping for, promoting and advertising insurance coverage simpler for all stakeholders. This strategic partnership brings highly effective synergies that can assist us in our mission to higher perceive and serve Individuals, so we’re thrilled to welcome Deft Analysis to the Integrity household.”

“Deft Analysis gives medical insurance stakeholders with actionable insights they use to reinforce their enterprise operations,” stated Randy Herman, Co-Founder and CEO of Deft Analysis. “Because the business has turn out to be extra data-driven, we’re unlocking immense alternatives to create worth for carriers and brokers by accessing Integrity’s platform and community of companions. At any time when a client is making a choice about insurance coverage buying, we need to have a viewpoint about what’s driving that call. In the end, this partnership will assist carriers develop the proper merchandise for the proper client and assist brokers current merchandise to customers in ways in which greatest spotlight the advantages they worth most.”

Greater than 120 of the nation’s largest medical insurance carriers make the most of Deft Analysis to conduct customized market analysis that helps them enhance their merchandise and member expertise. Carriers use the findings from these proprietary research to scale back uncertainty or monetary dangers and make higher enterprise choices. Deft Analysis’s business perception and data are unparalleled within the medical insurance house.

Plan member expertise research performed by Deft Analysis assist carriers perceive the “why” behind member responses that drive service plan rankings. In addition they present key insights into what drives change, giving companions a highway map to proceed to enhance high quality of membership.

“Integrity is bringing collectively consultants throughout the business to lastly yield the complete image of find out how to greatest serve healthcare customers,” stated George Dippel, Government Vice President of Deft Analysis. “We’re always innovating new product and repair concepts and we see that very same dedication to innovation in Integrity. The sky is the restrict as to what we’ll accomplish collectively.”

This partnership additional enhances Integrity’s worth chain, with Deft Analysis in a position to increase nearly each element. Deft Analysis is the newest acquisition in Integrity’s journey to innovate the medical insurance business. Different latest strategic partnerships embody CSG Actuarial, ThomasARTS, Connexion Level and SeniorCare Advantages name facilities, Entry Capital, Brokers Worldwide and Insurance coverage Administrative Options’ third-party administrator — constructing a strong basis for Integrity’s change trajectory.

With entry to Integrity’s fast-growing community of companions, Deft Analysis also can add a brand new dimension to the depth of its insights by delving into the agent-customer relationship. The information and outcomes garnered will assist Integrity attain customers the place they’re with related merchandise designed to higher match their wants. As well as, each carriers and brokers can acknowledge modifications within the market as they’re occurring, offering new alternatives for development.

“The Integrity accomplice community is extraordinarily collaborative, which affords important benefits for immediately’s alternatives,” shared Tim Brousseau, Senior Vice President at Deft Analysis. “By representing the voice of the buyer in these collaborations, we’ll uncover crucial methods to reinforce the insurance coverage expertise general. We’ll see the insights we offer affect and enhance the business in actual time — it is extremely thrilling and we’re thrilled to be part of it.”

As an Integrity accomplice, Deft Analysis will achieve entry to a wealth of proprietary knowledge and sources solely out there to Integrity’s platform of business leaders. The visibility into Integrity’s community will present insights and knowledge to speed up innovation within the business. Moreover, Deft Analysis will make the most of Integrity’s centralized enterprise capabilities, together with HR, accounting, IT, authorized, and a full-service advertising and promoting agency to maximise enterprise efficiencies. Deft Analysis staff will even obtain significant firm possession by the Integrity Worker Possession Plan.

“A partnership between Integrity and Deft Analysis is what innovation in motion appears to be like like,” stated Steve Younger, Chairman of the Board at Integrity. “Your complete business takes a step ahead after we create efficiencies that give the buyer an improved insurance coverage expertise. We’ll see transformational modifications to client relationships and the product growth course of from this highly effective partnership.”

For extra details about Deft Analysis’s partnership with Integrity, view a video at

About Integrity Advertising and marketing Group 

Integrity Advertising and marketing Group, headquartered in Dallas, Texas, is the main impartial distributor of life and medical insurance merchandise centered on assembly Individuals wherever they’re — in individual, over the cellphone and on-line. Integrity is innovating insurance coverage by growing cutting-edge know-how designed to simplify and streamline the healthcare expertise for everybody. As well as, Integrity develops unique merchandise with insurance coverage service companions and markets these merchandise by its distribution community that features different massive insurance coverage companies all through the nation. Integrity’s nearly 5,500 staff work with over 345,000 impartial brokers who service greater than seven million purchasers yearly. In 2021, Integrity expects to assist insurance coverage carriers place over $7 billion in new premium. For extra data, go to

About Deft Analysis

Deft Analysis, headquartered in Minneapolis, Minnesota, is the main useful resource for well timed, dependable medical insurance client insights and market data. For over 15 years, Deft Analysis has helped medical insurance stakeholders enhance their member acquisition, member retention, product growth and high quality enchancment actions by offering insightful, progressive and actionable data. For extra data, go to

SOURCE Integrity Advertising and marketing Group, LLC

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