Main Enterprise and Nonprofit Organizations Launch Well being Motion Alliance to Strengthen and Speed up COVID-19 Response | Nationwide


The Advert Council, Enterprise Roundtable, the CDC Basis, the de Beaumont Basis and the Robert Wooden Johnson Basis at the moment introduced the launch of the Well being Motion Alliance (HAA), a brand new partnership between main enterprise, communications and public well being organizations to strengthen and speed up the enterprise group’s response to COVID-19. The Alliance is powered by Meteorite, an impression agency that builds coalitions to enhance lives and strengthen communities.

Fortune 500 corporations make use of greater than 28 million folks, and small companies make use of almost 60 million folks in the US. Latest analysis from Morning Seek the advice of exhibits that 71% of People belief their employer to make the fitting choice about when it’s secure to return to the workplace. HAA will empower a community of companies of all sizes and shapes to enhance the well being of staff and communities by selling COVID-19 prevention and vaccine training and strengthen public well being infrastructure to be higher ready sooner or later. The Alliance will even work to advance well being fairness by addressing the wants of disproportionately affected communities.

“The COVID-19 pandemic continues to have devastating impacts on the lives and livelihoods of thousands and thousands of People, however because the historic vaccine rollout will get underway, there’s elevated purpose for optimism,” stated Joshua Bolten, president & CEO of Enterprise Roundtable. “And the enterprise group has an vital function to play in sharing with staff and the broader communities the place they function the significance of vaccination to assist defeat the pandemic and lead our nation towards a sturdy financial restoration.”

On its web site,, HAA offers free best-in-class instruments, sources, coaching and occasions for the enterprise group to assist corporations ship trusted, fact-based well being communications to staff and encourage customers to make knowledgeable choices about COVID-19 vaccines.

“COVID-19 vaccine hesitancy is the biggest and most crucial communications subject in our nation’s historical past, and it’s one that may’t be solved with out public well being and enterprise working collectively,” stated Lisa Sherman, president and CEO of the Advert Council. “We all know that People are turning to their employers as one of the crucial trusted sources of knowledge and motion across the COVID disaster—and that the company group has a major function to play in serving to us shift from vaccine hesitancy to vaccine confidence.”

Judy Monroe, MD, president and CEO of the CDC Basis, stated, “The Alliance was created on the assumption that well being is everyone’s enterprise. To ensure that us to maneuver ahead, it’s crucial that companies—massive, small and mid-sized—all have entry to the instruments and sources wanted to cease the unfold of COVID-19 and return to work safely.”

Brian C. Castrucci, DrPH, president and CEO of the de Beaumont Basis, stated, “The financial losses skilled by so many throughout COVID-19 underscore the indelible hyperlink between enterprise and public well being. The enterprise group’s management is vital not solely to ending the pandemic, but additionally to bolstering the U.S. public well being system. With a robust public well being infrastructure, we are able to higher determine and forestall future threats to our well being and keep our nation’s security, safety and financial prosperity.”

Richard Besser, MD, CEO and president on the Robert Wooden Johnson Basis, added, “The success of our nation’s vaccination program will take all of us, together with the management of the enterprise group. By means of partnerships with public well being, constant communication from trusted sources, and retaining fairness entrance and heart, enterprise may also help put an finish to this disaster. The instruments and sources which were developed by the Well being Motion Alliance present the required steering for enterprise leaders to navigate the months forward and, in the end, assist construct a more healthy America.”

Particular sources obtainable to the community will embody:

  • Instruments to information the event of COVID-19 vaccination insurance policies and applications to coach employees about vaccines, encourage vaccine acceptance and scale back boundaries to vaccination.
  • Analysis-backed messaging, briefing supplies and communications instruments to strengthen worker and client outreach.
  • Digital occasions and coaching alternatives with well being specialists, scientists and communication professionals.
  • Finest observe public service campaigns and examined messages for key audiences.
  • Devoted instruments and steering for partaking and supporting communities of shade and different teams that will have distinctive considerations or questions on vaccines.
  • Assets and coaching alternatives for worker useful resource teams, communications groups, content material creators and human useful resource professionals.
  • Networking alternatives to share greatest enterprise practices and classes realized throughout the community.

Corporations taking part within the Well being Motion Alliance community embody the Advert Council’s latest COVID-19 Vaccine Training Initiative funders—Amazon, Apple, BNY Mellon, Cisco, Citi, CVS Well being, Unilever, ViacomCBS and Wells Fargo—in addition to preliminary contributors Financial institution of America, Fb, Ford Motor Firm, the Humana Basis, Basic Motors, JPMorgan Chase, NBCUniversal/Comcast, the New York Life Basis, Salesforce, Stanley Black & Decker, Synchrony, Goal, Verizon, Walgreens and Walmart.

As a way to assist the broadest vary of companies with essentially the most trusted experience obtainable, the Well being Motion Alliance is proud to companion with main enterprise associations and public well being organizations together with the Alliance for Illness Prevention and Response, America’s Well being Insurance coverage Plans (AHIP), the American Coronary heart Affiliation, the American Medical Affiliation, American Public Well being Affiliation (APHA), Enterprise Companions to CONVINCE, COVID Collaborative, GBCHealth, the Nationwide Alliance of Healthcare Purchaser Coalitions, the Nationwide LGBT Chamber of Commerce (NGLCC), the Nationwide Security Council, PTTOW, Reimagine Primary Road, the U.S. Chamber of Commerce, and the U.S. Chamber of Commerce Basis.

To entry these sources and be taught extra about how companies can take part, go to

Well being Motion Alliance

The Well being Motion Alliance is a joint initiative of the Advert Council, the Enterprise Roundtable, the CDC Basis, the de Beaumont Basis and the Robert Wooden Johnson Basis—in partnership with Meteorite. The Well being Motion Alliance works to strengthen and speed up the enterprise group’s response to COVID-19, tackle well being inequities and strengthen public well being infrastructure.

The Advert Council

The Advert Council has an extended historical past of making life-saving public service communications in occasions of nationwide disaster, beginning within the group’s earliest days throughout World Warfare and together with addressing the polio epidemic within the 1950s. The Advert Council and COVID Collaborative are main a large communications effort to coach the American public and construct confidence across the COVID-19 vaccines. Guided by the main minds in science and medication and fueled by the perfect expertise within the non-public sector, the COVID-19 Vaccine Training Initiative is designed to achieve totally different audiences, together with communities of shade who’ve been disproportionately affected by COVID-19.

The Advert Council is the place creativity and causes converge. The nonprofit group brings collectively essentially the most artistic minds in promoting, media, know-how and advertising to handle most of the nation’s most vital causes. The Advert Council has created most of the most iconic campaigns in promoting historical past. Mates Do not Let Mates Drive Drunk. Smokey Bear. Love Has No Labels. The Advert Council’s modern social good campaigns increase consciousness, encourage motion and save lives. To be taught extra, go to, observe the Advert Council’s communities on Fb and Twitter, and examine the artistic on YouTube.

Enterprise Roundtable

Enterprise Roundtable CEOs lead America’s largest corporations, using over 19 million employees. Their corporations’ complete worth, over $20 trillion, accounts for about half of the worth of all publicly-traded corporations in the US. They spend and make investments over $7 trillion a yr, serving to maintain and develop tens of 1000’s of communities and thousands and thousands of medium- and small-sized companies. Comply with us on Twitter, Fb, LinkedIn and Instagram. Study extra at

CDC Basis

The CDC Basis helps the Facilities for Illness Management and Prevention (CDC) save and enhance lives by unleashing the ability of collaboration between CDC, philanthropies, companies, organizations and people to guard the well being, security and safety of America and the world. The CDC Basis is the go-to nonprofit approved by Congress to mobilize philanthropic companions and private-sector sources to assist CDC’s vital well being safety mission. Since 1995, the CDC Basis has raised over $1 billion and launched greater than 1,000 applications impacting quite a lot of well being threats from persistent illness situations together with heart problems and most cancers, to infectious ailments like rotavirus and HIV, to emergency responses, together with COVID-19 and Ebola. The CDC Basis managed lots of of CDC-led applications in the US and in additional than 140 nations final yr. Comply with the CDC Basis on Twitter, Fb, LinkedIn, Instagram and TikTok. Study extra at

de Beaumont Basis

The de Beaumont Basis creates and invests in daring options that enhance the well being of communities throughout the nation. Its mission is to advance coverage, construct partnerships and strengthen public well being to create communities the place everybody can obtain their absolute best well being. For extra info, go to Comply with the Basis on Twitter and Fb.

Robert Wooden Johnson Basis

For greater than 45 years the Robert Wooden Johnson Basis has labored to enhance well being and well being care. The inspiration is working alongside others to construct a nationwide Tradition of Well being that gives everybody in America a good and simply alternative for well being and well-being. For extra info, go to Comply with the Basis on Twitter or on Fb.


Meteorite builds coalitions and campaigns to strengthen our democracy, enhance well being outcomes and advance fairness. We align companies, civil society and philanthropy round shared values and customary objective, and encourage unlikely partnerships that drive social transformation. Along with the Well being Motion Alliance, Meteorite additionally powers Civic Alliance, a nonpartisan coalition of greater than 1,000 corporations dedicated to strengthening our democracy by encouraging civic participation. Let’s make impression, collectively.

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CONTACT: Michael Moroney

(484) 798-9125

[email protected] Rosenberg

(917) 439-9309

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SOURCE: Well being Motion Alliance

Copyright Enterprise Wire 2021.

PUB: 02/18/2021 07:06 AM/DISC: 02/18/2021 07:06 AM

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