Main Enterprise and Nonprofit Organizations Launch Well being Motion Alliance to Strengthen and Speed up COVID-19 Response

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The Advert Council, Enterprise Roundtable, CDC Basis, de Beaumont Basis and Robert Wooden Johnson Basis be a part of forces to empower enterprise neighborhood, tackle well being inequities

The Advert Council, Enterprise Roundtable, the CDC Basis, the de Beaumont Basis and the Robert Wooden Johnson Basis in the present day introduced the launch of the Well being Motion Alliance (HAA), a brand new partnership between main enterprise, communications and public well being organizations to strengthen and speed up the enterprise neighborhood’s response to COVID-19. The Alliance is powered by Meteorite, an impression agency that builds coalitions to enhance lives and strengthen communities.

Fortune 500 firms make use of greater than 28 million folks, and small companies make use of practically 60 million folks in the USA. Current analysis from Morning Seek the advice of exhibits that 71% of Individuals belief their employer to make the correct choice about when it’s secure to return to the workplace. HAA will empower a community of companies of all styles and sizes to enhance the well being of workers and communities by selling COVID-19 prevention and vaccine schooling and strengthen public well being infrastructure to be higher ready sooner or later. The Alliance can even work to advance well being fairness by addressing the wants of disproportionately affected communities.

“The COVID-19 pandemic continues to have devastating impacts on the lives and livelihoods of tens of millions of Individuals, however because the historic vaccine rollout will get underway, there’s elevated purpose for optimism,” stated Joshua Bolten, president & CEO of Enterprise Roundtable. “And the enterprise neighborhood has an vital function to play in sharing with workers and the broader communities the place they function the significance of vaccination to assist defeat the pandemic and lead our nation towards a sturdy financial restoration.”

On its web site,, HAA offers free best-in-class instruments, sources, coaching and occasions for the enterprise neighborhood to assist firms ship trusted, fact-based well being communications to workers and encourage customers to make knowledgeable choices about COVID-19 vaccines.

“COVID-19 vaccine hesitancy is the biggest and most crucial communications subject in our nation’s historical past, and it’s one that may’t be solved with out public well being and enterprise working collectively,” stated Lisa Sherman, president and CEO of the Advert Council. “We all know that Individuals are turning to their employers as one of the crucial trusted sources of data and motion across the COVID disaster—and that the company neighborhood has a big function to play in serving to us shift from vaccine hesitancy to vaccine confidence.”

Judy Monroe, MD, president and CEO of the CDC Basis, stated, “The Alliance was created on the assumption that well being is all people’s enterprise. To ensure that us to maneuver ahead, it’s crucial that companies—giant, small and mid-sized—all have entry to the instruments and sources wanted to cease the unfold of COVID-19 and return to work safely.”

Brian C. Castrucci, DrPH, president and CEO of the de Beaumont Basis, stated, “The financial losses skilled by so many throughout COVID-19 underscore the indelible hyperlink between enterprise and public well being. The enterprise neighborhood’s management is crucial not solely to ending the pandemic, but in addition to bolstering the U.S. public well being system. With a robust public well being infrastructure, we are able to higher establish and stop future threats to our well being and keep our nation’s security, safety and financial prosperity.”

Richard Besser, MD, CEO and president on the Robert Wooden Johnson Basis, added, “The success of our nation’s vaccination program will take all of us, together with the management of the enterprise neighborhood. By way of partnerships with public well being, constant communication from trusted sources, and maintaining fairness entrance and middle, enterprise can assist put an finish to this disaster. The instruments and sources which were developed by the Well being Motion Alliance present the required steerage for enterprise leaders to navigate the months forward and, in the end, assist construct a more healthy America.”

Particular sources accessible to the community will embody:

  • Instruments to information the event of COVID-19 vaccination insurance policies and packages to teach employees about vaccines, encourage vaccine acceptance and cut back obstacles to vaccination.
  • Analysis-backed messaging, briefing supplies and communications instruments to strengthen worker and shopper outreach.
  • Digital occasions and coaching alternatives with well being specialists, scientists and communication professionals.
  • Finest follow public service campaigns and examined messages for key audiences.
  • Devoted instruments and steerage for participating and supporting communities of colour and different teams that will have distinctive considerations or questions on vaccines.
  • Assets and coaching alternatives for worker useful resource teams, communications groups, content material creators and human useful resource professionals.
  • Networking alternatives to share finest enterprise practices and classes realized throughout the community.

Corporations taking part within the Well being Motion Alliance community embody the Advert Council’s latest COVID-19 Vaccine Schooling Initiative funders—Amazon, Apple, BNY Mellon, Cisco, Citi, CVS Well being, Unilever, ViacomCBS and Wells Fargo—in addition to preliminary contributors Financial institution of America, Fb, Ford Motor Firm, the Humana Basis, Normal Motors, JPMorgan Chase, NBCUniversal/Comcast, the New York Life Basis, Salesforce, Stanley Black & Decker, Synchrony, Goal, Verizon, Walgreens and Walmart.

With the intention to help the broadest vary of companies with probably the most trusted experience accessible, the Well being Motion Alliance is proud to associate with main enterprise associations and public well being organizations together with the Alliance for Illness Prevention and Response, America’s Well being Insurance coverage Plans (AHIP), the American Coronary heart Affiliation, the American Medical Affiliation, American Public Well being Affiliation (APHA), Enterprise Companions to CONVINCE, COVID Collaborative, GBCHealth, the Nationwide Alliance of Healthcare Purchaser Coalitions, the Nationwide LGBT Chamber of Commerce (NGLCC), the Nationwide Security Council, PTTOW, Reimagine Major Road, the U.S. Chamber of Commerce, and the U.S. Chamber of Commerce Basis.

To entry these sources and be taught extra about how companies can take part, go to

Well being Motion Alliance

The Well being Motion Alliance is a joint initiative of the Advert Council, the Enterprise Roundtable, the CDC Basis, the de Beaumont Basis and the Robert Wooden Johnson Basis—in partnership with Meteorite. The Well being Motion Alliance works to strengthen and speed up the enterprise neighborhood’s response to COVID-19, tackle well being inequities and strengthen public well being infrastructure.

The Advert Council

The Advert Council has an extended historical past of making life-saving public service communications in instances of nationwide disaster, beginning within the group’s earliest days throughout World Struggle and together with addressing the polio epidemic within the 1950s. The Advert Council and COVID Collaborative are main an enormous communications effort to teach the American public and construct confidence across the COVID-19 vaccines. Guided by the main minds in science and drugs and fueled by the most effective expertise within the non-public sector, the COVID-19 Vaccine Schooling Initiative is designed to succeed in totally different audiences, together with communities of colour who’ve been disproportionately affected by COVID-19.

The Advert Council is the place creativity and causes converge. The nonprofit group brings collectively probably the most artistic minds in promoting, media, expertise and advertising to deal with lots of the nation’s most vital causes. The Advert Council has created lots of the most iconic campaigns in promoting historical past. Buddies Do not Let Buddies Drive Drunk. Smokey Bear. Love Has No Labels. The Advert Council’s revolutionary social good campaigns elevate consciousness, encourage motion and save lives. To be taught extra, go to, observe the Advert Council’s communities on Fb and Twitter, and think about the artistic on YouTube.

Enterprise Roundtable

Enterprise Roundtable CEOs lead America’s largest firms, using over 19 million employees. Their firms’ complete worth, over $20 trillion, accounts for about half of the worth of all publicly-traded firms in the USA. They spend and make investments over $7 trillion a yr, serving to maintain and develop tens of hundreds of communities and tens of millions of medium- and small-sized companies. Comply with us on Twitter, Fb, LinkedIn and Instagram. Be taught extra at

CDC Basis

The CDC Basis helps the Facilities for Illness Management and Prevention (CDC) save and enhance lives by unleashing the ability of collaboration between CDC, philanthropies, firms, organizations and people to guard the well being, security and safety of America and the world. The CDC Basis is the go-to nonprofit approved by Congress to mobilize philanthropic companions and private-sector sources to help CDC’s crucial well being safety mission. Since 1995, the CDC Basis has raised over $1 billion and launched greater than 1,000 packages impacting a wide range of well being threats from persistent illness circumstances together with heart problems and most cancers, to infectious illnesses like rotavirus and HIV, to emergency responses, together with COVID-19 and Ebola. The CDC Basis managed tons of of CDC-led packages in the USA and in additional than 140 nations final yr. Comply with the CDC Basis on Twitter, Fb, LinkedIn, Instagram and TikTok. Be taught extra at

de Beaumont Basis

The de Beaumont Basis creates and invests in daring options that enhance the well being of communities throughout the nation. Its mission is to advance coverage, construct partnerships and strengthen public well being to create communities the place everybody can obtain their absolute best well being. For extra data, go to Comply with the Basis on Twitter and Fb.

Robert Wooden Johnson Basis

For greater than 45 years the Robert Wooden Johnson Basis has labored to enhance well being and well being care. The muse is working alongside others to construct a nationwide Tradition of Well being that gives everybody in America a good and simply alternative for well being and well-being. For extra data, go to Comply with the Basis on Twitter or on Fb.


Meteorite builds coalitions and campaigns to strengthen our democracy, enhance well being outcomes and advance fairness. We align companies, civil society and philanthropy round shared values and customary goal, and encourage unlikely partnerships that drive social transformation. Along with the Well being Motion Alliance, Meteorite additionally powers Civic Alliance, a nonpartisan coalition of greater than 1,000 firms dedicated to strengthening our democracy by encouraging civic participation. Let’s make impression, collectively.

Michael Moroney

(484) 798-9125

[email protected]

Amy Rosenberg

(917) 439-9309

[email protected]

Supply: Well being Motion Alliance

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