MarketInk: Televisa’s Channel 12 Opens TV Studio in Seaport Village as Spanish Advert Enterprise Grows

The brand new Televisa studio in Seaport Village.

In March 1989, when TV promoting government Patricia Alvarez de los Cobos based Power Communications, a Hispanic media gross sales advertising company based mostly in Chula Vista, “We began from zero,” she informed Instances of San Diego.

“We had zero analysis on the time to share with advertisers. I had virtually nothing to make use of to promote industrial airtime,” stated Alvarez de los Cobos. “Fortunately, José Luis Guasch (Channel 12’s common supervisor on the time) was the visionary who inspired me to start out Power. He noticed the potential of future progress potentialities for San Diego and Tijuana because the mega-region it’s at this time. Again then, I’d have by no means guessed the place we might be proper now.”

For 32 years plus one month, Power Communications has remained the unique U.S. gross sales consultant for Televisa Californias’ 5 TV stations, together with XEWT-TV Channel 12 and XHUA-TV Channel 57 (each protecting the San Diego-Tijuana area), XHS Channel 23 in Ensenada, XHBM-TV Channel 44 in Imperial Valley and XHBC-TV Channel Four in Mexicali. All TV properties are community associates of Televisa, a Mexican multi-media conglomerate thought of the world’s largest producer of Spanish-language content material.

Right this moment, Alvarez de los Cobos’ company is acknowledged as a nationwide mannequin of success at educating U.S. advertisers about Hispanic customers and Hispanic market. Through the years, she has mentored scores of promoting reps, in addition to media consumers, concerning the return-on-investment potentialities from promoting directed at Hispanics residing within the U.S.

“We’ve got 17 workers and plenty of of them have been with me for over 20 years,” stated Alvarez de los Cobos. “We’re like household.”

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