MarketInk: Zoo’s PR Veteran Debuts Youngsters’s E-book About Rescued Tiger Cub

August 3, 2020

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Georgeanne Irvine along with her new guide “Saving Moka.”

By Rick Griffin

San Diego Zoo public relations veteran Georgeanne Irvine, now an writer of kids’s books and director of company publishing for San Diego Zoo World, is happy in regards to the debut of her newest guide scheduled for subsequent month.

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“Saving Moka: The True Story of a Rescued Tiger Cub” is the story a few Bengal-Amur cub who was confiscated on the Tijuana border crossing from a smuggler. When the cub was rescued at about 5 weeks outdated, he weighed six kilos, lower than the typical home cat.

Named Moka, which implies “probability” in Hindi, the cub was taken to the San Diego Zoo Safari Park in Escondido the place he acquired world-class care and a lifesaving surgical procedure for an intestinal blockage. The guide is a part of the writer’s “Hope and Inspiration” assortment that options true tales about animals overcoming challenges of their lives.

“Sharing Moka’s story is necessary to me as a result of it addresses, at a baby’s stage, why we should stop and cease wildlife trafficking of endangered species,” stated Irvine. “Moka was one of many fortunate animals as a result of he was rescued however most trafficked animals aren’t so lucky.”

Irvine’s earlier guide, “Mosi Musa: A True Story A few Child Monkey Raised by His Grandma,” was honored earlier this 12 months with a Benjamin Franklin gold award within the Younger Reader Nonfiction class by the Impartial E-book Publishers Affiliation. “Mosi Musa” is a few child vervet monkey with a difficult begin to life when his mom couldn’t look after him. His Grandma Thelma stepped in to lift him and educate him how you can be a monkey.

In 2019, one other Irvine guide, “Ruuxa & Raina: A Cheetah and Canine’s True Story of Friendship and Miracles,” additionally received the gold medal in the identical IBPA class. It’s the true story of a cheetah named Ruuxa and his greatest pal Raina, who beat the percentages stacked once more them. Ruuxa discovered to run after veterinarians surgically corrected his crooked legs and Raina beat most cancers.

One other Irvine guide, “Karen’s Coronary heart: The True Story of a Courageous Child Orangutan,” was beforehand honored with an IBPA silver medal. It’s the true story of Karen, a Sumatran orangutan who survived history-making coronary heart surgical procedure and a difficult restoration and the way, within the course of, she received the hearts of everybody round her.

In 1992, San Diego Zoo keepers seen that Karen, age 1 on the time, wasn’t feeling nicely. Karen was examined by zoo veterinarians and cardiologists, who found that she had a life-threatening coronary heart murmur, attributable to a gap in her coronary heart. In 1994, to avoid wasting Karen’s life, a surgical procedure crew from College of California San Diego Medical Heart carried out open-heart surgical procedure on her — the primary time this had ever been accomplished on an orangutan.

“Karen’s Coronary heart” additionally incorporates a 1994 letter written to Karen by Jennifer Auger of San Diego, who was 5 years outdated on the time and battling leukemia as a affected person at Rady Youngsters’s Hospital. Withdrawn and despondent, Auger was inspired by her mom to put in writing a letter to any individual else who was sick. So, the kid wrote an encouraging letter to Karen, telling the 2-year-old younger ape recovering from open-heart surgical procedure to be brave and keep sturdy.

Each Auger and Karen finally recovered. Right this moment, Karen nonetheless lives on the San Diego Zoo, and Auger works as a registered nurse at Rady.

Irvine, a 42-year worker with the zoo, started working there on March 22, 1978, as a public relations assistant. After 22 years in PR, she labored in fundraising and improvement for 16 years earlier than her appointment in January 2017 as director of company publishing of San Diego Zoo World Press, an entity that’s a part of San Diego Zoo World, the nonprofit group that operates the San Diego Zoo and San Diego Zoo Safari Park. Books may be bought on the zoo or on-line at www.shopzoo.com.

Lake Poway. Courtesy San Diego County Water Authority

San Diego Public Businesses Win Communications Awards

Two public companies in San Diego County had been just lately honored with communications awards by the California Public Info Officers, a statewide skilled commerce group of communicators from public sector companies.

The Metropolis of San Marcos acquired CAPIO Epic Awards for its San Marcos Creek Challenge groundbreaking ceremony, held December 2019, in addition to the challenge’s emblem. The San Marcos Creek Challenge is a three-year, $104 million building challenge to lift the roadways and bridges over San Marcos Creek.

“These awards are a testomony to the significance we place on holding our group knowledgeable and concerned in key infrastructure tasks,” stated Tess Sangster, financial improvement director for the Metropolis of San Marcos. The town employed JPW Communications to execute communications actions for the San Marcos Creek challenge.

As well as, the San Diego County Water Authority was honored with an CAPIO Epic Award for its Water Information Community web site, launched in mid 2018. Judges lauded the web site for holding stakeholders in thoughts with design and unique content material and photographs. The water authority stated tales from the web site are picked up by regional information media on a weekly foundation, and the share of views generated by natural search has elevated 454 p.c since inception.

“Over the previous two years, the Water Information Community has change into a well timed and dependable supply of reports and details about quite a lot of water points, tasks and applications affecting greater than 3.Three million throughout San Diego County,” stated Denise Vedder, public affairs director. “We’re proud to collaborate with our member companies on this and different outreach and training efforts about area’s most treasured pure useful resource.”

Lewis Provides Druva to PR Shopper Roster

Lewis, a worldwide advertising company with an workplace in San Diego, has been named as the general public relations company of report in the US for Druva, a worldwide chief in cloud information safety and administration.

“We’re assured our creativity and deep experience within the trade will assist propel Druva to the following stage,” stated Noah Dye, senior vice chairman at Lewis. “Druva pioneered the class of cloud information safety and is the definitive chief in a high-growth market now exceeding $30 billion. With that comes a possibility to inform compelling tales rooted in Druva’s confirmed cloud heritage, a roster of consumers together with Slack, NASA and Patagonia, and the corporate’s integral function in in the present day’s quickly altering enterprise panorama.”

Druva, at the moment serving greater than 4,000 prospects worldwide, has surpassed $1 billion valuation and $100 million in annual recurring income within the final 12 months. Based mostly in Sunnyvale, Druva is a privately-held firm funded by Sequoia Capital, Viking World Buyers, Tenaya Capital, Riverwood Capital and Nexus Companions.

“As we proceed to broaden our enterprise and strengthen our place throughout the U.S., we wanted a advertising company that might match our tempo of progress and scale. Lewis’ deep expertise experience and revolutionary, inventive method made the company the perfect accomplice to help our increasing communications efforts,” stated Thomas Been, chief advertising officer at Druva. “With the crew’s help, we’re centered on accelerating progress and amplifying the success of our passionate prospects.”

In associated information, Lewis just lately acquired an award from PR Each day within the digital advertising and social media for its work for Polaris and its robotic swimming pool cleaner. The Polaris model is made by Zodiac Pool Methods of Carlsbad.

With greater than 500 employees members, Lewis operates 24 workplaces all through Asia, Europe and North America. The San Diego workplace, with 40 workers, opened in 1998. Purchasers serviced in San Diego embrace Mitek Methods and Flurida Group.

San Diego AMA: ‘How To Activate Your Model’

The American Advertising Affiliation San Diego chapter will current a free webinar titled “The right way to Activate Your Model to Drive Higher On-line Effectiveness” from 11 a.m. to midday, Tuesday, Aug. 4, over the Zoom assembly platform. The webinar is the third installment of AMA’s 2020 Trigger Convention sequence.

Presenting can be Frank Cowell, CEO of Digitopia, who will talk about: how you can determine useful market segments and align your group’s messaging to draw key stakeholders; a confirmed digital framework that can make it easier to broaden consciousness, enhance viewers concentrating on, and convert your advertising investments into more practical outcomes that drive inbound site visitors; and tips about how you can impress your whole crew round a shared, thrilling imaginative and prescient.

Attendees could have entry to post-event assets, together with instruments, checklists, assessments and worksheets to assist groups additional develop key model and income methods, plus a possibility for a free digital technique evaluation from a Digitopia govt. For registration info, go to sdama.org.