Methodology
The 2023 International Advertising and marketing Traits Govt Survey polled 1,015 executives from the C-suite from world corporations within the United
States, United Kingdom, Switzerland, Japan, Center East, and Australia in July 2022. The survey respondents included advertising
executives holding roles equivalent to chief advertising officer, chief buyer officer, chief income officer, chief digital officer,
chief progress officer, and different associated titles and have been sampled throughout a variety of industries. Every respondent provided their
perspective on quite a lot of matters associated to the way forward for advertising within the coming one to 2 years.
Individually, 23 government interviews have been carried out throughout September and October of 2022. These executives presently serve in
advertising government roles and their insights have been a key a part of shaping the insights on this report.
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