Methodology
The 2023 International Advertising Traits Govt Survey polled 1,015 executives from the C-suite from world firms within the United
States, United Kingdom, Switzerland, Japan, Center East, and Australia in July 2022. The survey respondents included advertising and marketing
executives holding roles akin to chief advertising and marketing officer, chief buyer officer, chief income officer, chief digital officer,
chief progress officer, and different associated titles and have been sampled throughout a variety of industries. Every respondent provided their
perspective on a wide range of subjects associated to the way forward for advertising and marketing within the coming one to 2 years.
Individually, 23 government interviews have been carried out throughout September and October of 2022. These executives at present serve in
advertising and marketing government roles and their insights have been a key a part of shaping the insights on this report.
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