The pandemic created a brand new pool of recruits for direct-sales corporations – from the newly unemployed, to stay-at-home mothers and younger individuals searching for alternative routes to earn revenue. However multilevel advertising and marketing firms like LuLaRoe, Herbalife and Younique, referred to by some as ‘pyramid schemes’, are beneath hearth for benefiting from individuals by promoting a dream that’s too good to be true. What started as at-home events the place girls offered cosmetics and weight reduction dietary supplements exploded right into a social media phenomenon – a group of individuals supposedly experiencing monetary freedom by promoting merchandise to their mates. This hour, we’re joined by WILLIAM KEEP, advertising and marketing professor at The School of New Jersey, to debate the ethics of multilevel advertising and marketing and the handfuls of lawsuits dealing with these corporations throughout the US and HANNAH MARTIN, an anti-multilevel advertising and marketing investigative author and founding father of Proficient Girls Membership. We’re additionally joined by JOSIE NAIKOI, who made it to the highest 1% of earners at a direct-sales health & vitamin firm and left after discovering what she calls a cult-like and poisonous trade.
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