- Baobab Community expands startup assist capabilities for African entrepreneurs with the acquisition of South African-based technique and branding company Reflector Advertising and marketing.
- Acquisition empowers Baobab’s portfolio corporations with specialised in-house advertising, branding, and digital providers, amplifying their potential for achievement and funding.
- Transfer aligns with Baobab’s dedication to spend money on 1000 African startups by 2033.
NAIROBI, Kenya and DURBAN, South Africa, April 2, 2024 /PRNewswire/ — Baobab Community (“Baobab”), an early-stage investor that backs startups throughout Africa, as we speak introduced the acquisition of Reflector Advertising and marketing, a technique and branding company headquartered in South Africa.
Based in 2022 by Klyne Maharaj, Reflector Advertising and marketing has established itself as a specialist company providing strategic advertising, branding, and digital providers tailor-made to startups’ wants. With a various clientele spanning 5 continents, together with outstanding names like Jem, Opus and Batelle, Reflector has performed a pivotal function in serving to startups throughout a spread of industries refine their positioning and scale.
Commenting on the acquisition, Toby Hanington, Co-Founding father of Baobab, mentioned the transfer epitomised Baobab’s bold plans and long-term dedication to investing throughout Africa.
“Baobab has made no secret that we wish to turn into the main early-stage investor throughout Africa. To take action, we’re at all times desirous about what worth we create for founders, on high of our capital funding. We have labored with the Reflector staff since early 2023, and the transfer the purchase them is a testomony to the work they’ve already achieved with our portfolio. We now have extremely bold long run development plans and bringing in Klyne and his staff will certainly expedite these.”
Klyne Maharaj, Founding father of Reflector Advertising and marketing, expressed enthusiasm in regards to the synergies between the 2 entities:
“Our purpose has at all times been to assist the world’s finest startups nail their positioning, win their markets, and lift capital to gas their development. Now, as a part of Baobab, we’re excited to focus our efforts completely on supporting entrepreneurs in Africa. Baobab already has an outstanding staff which have made a profound affect on Africa’s enterprise ecosystem. Collectively, we’ll construct probably the most highly effective capabilities staff of any early-stage investor on the continent.”
Klyne and his wider staff will be part of Baobab, with Klyne assuming the function of Director of the Accelerator. This integration will allow Baobab to supply complete in-house assist to its portfolio corporations, additional enhancing their development and funding readiness.
Find out about Baobab right here and Reflector Advertising and marketing right here.
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