Centrick and One One Six Community forge a strategic alliance, Advertising and marketing & Promoting Information, ET BrandEquity

One One Six Community, an investor-backed, human manufacturers firm headquartered in London, with regional places of work in India and the UAE, specializing in sports activities, leisure, expertise and occasions, has introduced a strategic alliance with Centrick Advertising and marketing Options LLP, a strategy-led design and communications consultancy.

By way of this alliance, Centrick Advertising and marketing Options’ purchasers may have the power to leverage and utilise One One Six Community’s world database of human manufacturers, sport personalities, actors, celebrities, class specialists and market voices, the corporate said in a press launch.

One One Six Community, by its affiliation with Centrick, will now provide manufacturers and corporates the flexibleness to decide on a single window resolution the place they not solely ebook high-end, high-impact expertise or celebrities but in addition get strategic, artistic and manufacturing options to greatest utilise these movie star and expertise endorsements, it added.

Roy Menezes, accomplice and chief artistic officer at Centrick mentioned, “Centrick and One One Six Community Restricted have been working collectively and leveraging one another’s specialisations for a couple of years now. The manufacturers we affiliate with have derived nice worth from this affiliation by correct and properly thought by endorsement offers that haven’t solely delivered excessive impression for the manufacturers but in addition nice worth. This affiliation for us is a sport changer.”

Gaurav Bahirvani, chief govt officer and founder at One One Six Community mentioned, “This formalisation of an affiliation has solely occurred after testing waters for a while now. Centrick has partnered with us to ship artistic, content material and manufacturing options for manufacturers, leveraging our companies to onboard the best-suited model endorsers. Assured with our previous associations, we sit up for a future that solely strengthens this relationship.”