Havas Media Community India, the media company conglomerate of Havas India, and KlugKlug, an influencer tech firm, have entered a strategic partnership. As per the corporate, the collaboration is geared toward introducing unprecedented options within the area of influencer advertising signalling a dedication to raise the influence and effectiveness of influencer-driven campaigns by 40-60% for manufacturers throughout India and globally.
Speaking concerning the partnership, Kalyan Kumar, co-founder and CEO, KlugKlug, mentioned, “KlugKlug is delighted to embark on the journey with Havas Media Community India
Moreover, the collaboration between Havas Media Community India and KlugKlug propels them to the forefront of trade
Rana Barua, group CEO, Havas India, SEA & North Asia (Japan and South Korea), mentioned, “At Havas India, it has been our endeavour to introduce cutting-edge experience that not solely enhances our present built-in village ecosystem but additionally helps our consumer companions develop their enterprise meaningfully. Whereas we’ve got already been leveraging influencer advertising as a considerable experience, the alliance with KlugKlug will allow us to additional bolster our providing, making manner for a extra clear, tech-driven and organised ecosystem.”
Furthermore, the options provided by KlugKlug for Havas Media Community India embody empowering the company with the chance to construct influencer affiliate programmes through the use of KlugKlug’s affiliate options. Moreover, the partnership contains superior geo-filters that allow Havas to achieve entry to over 400 tier-2 and tier-3 cities with regional and vernacular influencers.
“All the narrative of Havas Media Community India is centred on the significant media proposition. The partnership will assist us choose genuine influencers throughout over 400 regional markets who will showcase manufacturers in essentially the most credible method, serving to them obtain most buyer outreach, making a significant and clear ecosystem for manufacturers and influencers to collaborate and create content material that connects with the viewers at a number of ranges,” Mohit Joshi, CEO, Havas Media Community India, added.
Moreover, Havas Media Community India’s collaboration with KlugKlug ensures that influencers are chosen based mostly on a model’s KPIs, TG salience and a number of tangible parameters that influence enterprise outcomes.
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