YOUNG COMPANY SPOTLIGHT
Based | 2022
Headquarters | Florida
Merchandise | Well being and Wellness
High Govt | Ben Glinsky, CEO
Ben Glinsky was executed with direct gross sales. After two many years of success at each stage of management, he was pissed off sufficient with what he noticed within the trade that he was executed.
“After having constructed, owned and run a number of the most profitable community advertising firms over the past 20 years, I utterly walked away in 2019,” he shared.
True Innovation
Finding out the statistics of what was occurring within the trade, Ben noticed two basic issues: solely a small proportion of the sphere was making actual cash, and clients weren’t staying on the product lengthy sufficient to achieve any profit as a result of of the fee.
“My good good friend and enterprise companion Nauder Khazan and I’ve had this concept of a ‘Costco mannequin’ for community advertising for about 7 years,” he defined. “What if we might carry individuals prime quality merchandise for a couple of {dollars} above value and do a membership mannequin like Costco, so individuals might get wholesome; keep wholesome; and do it in an reasonably priced manner.”
Collectively, they studied financial developments from each inside and outdoors the trade, watching shopper developments regularly shift towards affordability and worth and away from costly, overpriced merchandise. They famous public firms inside the trade dropping quantity as a consequence of these developments, and never adapting to what the patron was doing— purchasing for VALUE.
Teaming up with Nauder, together with wellness superstars husband/spouse workforce Dr. Ryan and Lisa Goodkin, Ben launched LiveGood in 2022.
Highly effective Merchandise
With a Doctorate in Pharmacology and an undergraduate diploma in Science and Vitamin, Dr. Ryan formulates the entire LiveGood line of dietary dietary supplements that features multivitamins, superfood and protein powders in addition to amino acid and anti inflammatory merchandise. LiveGood additionally affords a weight administration espresso, important oils, skincare merchandise and CBD oils.
Identical to Ben and Nauder’s authentic dream, LiveGood’s membership mannequin is sort of a wholesale membership. Members be part of at a really low month-to-month or yearly value to entry the entire catalog of LiveGood merchandise at vital member reductions. In the event that they select, members can grow to be associates for $40 and benefit from the corporate’s compensation plan as nicely. However, similar to LiveGood has upended the standard direct gross sales mannequin for promoting merchandise, there are vital variations in LiveGood’s affiliate plan as nicely.
As Ben defined, “At LiveGood, we concentrate on the tip customers,” he mentioned. “That’s why, whereas most firms see solely a small proportion of individuals making a living, at LiveGood, over 30 % of our associates are in revenue—and lots of greater than that for those who depend how a lot persons are saving on our wonderful merchandise. Moreover, we permit our associates to work different house companies. When a big proportion of individuals in community advertising are making no cash, it’s not honest to not permit them to take action elsewhere. That’s why we now have lots of associates who’re additionally concerned in different applications who’re shopping for their merchandise from LiveGood and telling their mates to do the identical, even when it’s not their principal focus. It simply is sensible. If you will get prime quality merchandise at LiveGood at low costs, why would you purchase them anyplace else?”
With over a million members accessing prime quality, reasonably priced merchandise and lots of of 1000’s of associates sharing, the LiveGood workforce is proving that while you align with developments and supply vital worth, individuals wish to be part of it.
“We’re doing one thing proper, one thing that no different firm is doing,” Ben shared. “We consider that everyone wants LiveGood. We provide prime quality merchandise at low costs, all backed by our 90-day empty bottle a reimbursement assure. The world is as unhealthy because it’s ever been. In case you’re bored with not being at your finest stage of well being, it’s time for LiveGood!”
From the Could 2024 situation of Direct Promoting Information journal.
