24 Fb Statistics Entrepreneurs Ought to Know in 2024 [Updated]

Know whether or not your target market remains to be on Fb? Or when you ought to preserve investing in Fb advertisements? Staying on prime of the newest Fb statistics offers you the insights you should replace your Fb advertising and marketing technique.

Even in any case this time, Fb continues to be the preferred social media platform with the biggest consumer base throughout all platforms. Understanding statistics round its utilization, demographics, advertising and marketing makes use of and extra might help inform your advertising and marketing technique.

So with out additional ado, let’s dig in.

Prime 3 Fb stats each marketer ought to know

Fb utilization statistics

Over time, Fb has turn into nearly synonymous with social media. It continues to be the largest social media platform and is extensively widespread on a worldwide scale. Listed below are a number of the key Fb utilization statistics to know its recognition and inform your Fb advertising and marketing technique:

1. Fb hit 3 billion month-to-month energetic customers in 2023

By This fall of 2023, month-to-month energetic customers on the platform had grown to three.065 billion after reaching the three billion consumer milestone in Q2 of 2023. Though adoption has slowed down, month-to-month utilization remains to be seeing an upward pattern. In case your advertising and marketing efforts are additionally feeling stagnant, obtain our Fb advertising and marketing template to reinvigorate your technique.

2. People spend about 30.9 minutes on the platform every day

On common, American customers spend about 30.9 minutes on Fb every day. This places it forward of different main platforms corresponding to X, Instagram and even TikTok. These numbers recommend that the platform remains to be seeing a excessive degree of engagement from its consumer base.

Fb consumer statistics

Fb might have billions of customers, however how are these folks utilizing the platform? Let’s have a look at a number of important Fb consumer statistics to search out out:

3. Over two-third of all month-to-month customers are energetic every day

Out of the three.065 billion month-to-month energetic customers, 2.1 billion folks use the platform every day. That’s 68.6% of customers who spend at the least some period of time every day on the platform.

In different phrases, there are billions of individuals your model may doubtlessly attain each single day. The secret is to get forward of the Fb algorithm so you will get extra natural visibility.

4. Fb is the preferred website for folks to get their information

Out of U.S. adults who frequently look to social media for his or her information, 30% of them head to Fb. That is forward of YouTube (26%), Instagram (16%), TikTok (14%) and X (12%).

5. Messaging family and friends remains to be the highest exercise on Fb

Over 72% of customers say they use Fb to message family and friends. This implies that the platform’s “social” issue remains to be alive and kicking. Different widespread actions on the platform are posting/sharing pictures and movies (63.5%) and conserving updated with information and occasions (58.7%).

A big variety of customers (54.3%) comply with and analysis manufacturers and merchandise on Fb. So though it’s principally for social, your model can nonetheless use the platform to construct genuine connections.

6. 59% of Fb customers have reached out to a model on the platform

Social media can also be generally used for buyer help requests. One survey discovered that 59% of Fb customers have reached out to a model on the platform. Forty-six % of these messages have been particularly with reference to buyer care points.

Regardless that Fb is a social community, it might nonetheless be an excellent outlet for offering buyer help and bettering experiences together with your model. Actually, 76% of shoppers discover and admire when corporations prioritize buyer help, no matter community.

Fb viewers and demographics statistics

Questioning when you’re reaching the best viewers on Fb? What in case your goal demographic isn’t even on the platform? Listed below are a number of Fb stats highlighting the platform’s viewers and demographics:

7. Customers ages 25-34 years characterize Fb’s largest viewers

Regardless of the platform’s fame as a seemingly “older” community, 24.4% of Fb customers in the US are between the ages of 25 and 34. Furthermore, the platform sees increased utilization amongst folks under the age of 44.

8. Utilization amongst teenagers has dropped sharply

That stated, the platform’s recognition amongst teenagers has seen a major drop. Solely 33% of teenagers had been utilizing Fb as of 2023. This can be a sharp decline in comparison with the 71% who had been utilizing the platform between 2014 and 2015.

9. Fb has extra male-identifying customers than feminine

Fb presently limits its reporting to female and male. And based mostly on the information, the platform has a increased proportion of male customers (56.3%) than feminine customers (43.7%).

10. India has the biggest Fb viewers measurement

Whereas Fb sees important utilization throughout numerous nations, India has the best variety of customers. Newest stories present that there are 314.6 million Fb customers in India. America comes subsequent, with 175 million customers.

Fb promoting and advertising and marketing statistics

Is Fb advertising and marketing nonetheless price it? And are you getting probably the most out of your Fb promoting technique? Take a look at these Fb advertisements statistics to know promoting impression on the platform.

11. Fb advertisements see a median click-through fee (CTR) of two.50%

Based on a WordStream research, Fb advertisements get a median CTR of two.50% throughout all industries for lead gen advertisements. That stated, click-throughs fluctuate for industries, with arts & leisure, physicians & surgeons, actual property and sports activities & recreation sectors seeing a CTR of at the least 3% and the journey trade hitting a CTR of over 6%.

Fb visitors advertisements and campaigns see a decrease CTR, with the common fee being 1.51% throughout all industries. Arts & leisure, actual property, eating places & meals and journey all see a CTR above 2%.

12. Promoting for visitors campaigns on Fb prices $0.83 per click on

The identical research discovered that the common price per click on (CPC) is $0.83 throughout all industries for visitors advertisements and $1.92 for lead gen advertisements. Nonetheless, you may anticipate to pay far more in sure industries or marketing campaign advertisements. For instance, lead gen advertisements have a CPC of over $5 for attorneys and almost $4 for dentists and physicians.

13. The common conversion fee is 8.25% throughout industries

Fb sees a reasonably excessive conversion fee for advertisements on the platform. On common, you may anticipate a conversion fee of about 8.25% to your Fb advert. Nonetheless, the specifics might fluctuate relying in your trade. Arts & leisure, dental providers, industrial & industrial and actual property sectors see a considerably increased conversion fee.

14. Fb generates the very best ROI

Evidently, with such excessive conversion charges and low CPC, advertising and marketing on Fb yields excessive returns. Actually, Fb generates the very best return on funding amongst all different social media platforms, tied solely with Instagram at 29%.

Fb engagement statistics

With natural visibility on Fb on the decline, it’s solely pure to see a drop in engagement ranges as effectively. However does this put Fb at an obstacle over different social media platforms? Right here’s a fast have a look at some important stats to know the place Fb engagement:

15. The median engagement fee on Fb is 0.063%

Based on a RivalIQ research, manufacturers see a median Fb engagement fee of 0.063% throughout all industries. This places Fb as one of many much less participating social media platforms, beating solely X/Twitter’s 0.029% engagement fee.

16. Photograph posts and standing posts have the very best engagement

The facility of visuals remains to be evident on Fb, with photograph posts getting the highest engagement at 0.10%. Video posts come subsequent with a median engagement fee of 0.08%. Standing posts carry out pretty effectively with a median engagement fee of 0.06%. Hyperlink posts, however, are the worst for driving engagement. They see a median engagement fee of solely 0.03%.

17. Frequent posting doesn’t lead to increased engagement

Opposite to widespread perception, posting continuously doesn’t essentially lead to increased engagement. Because the RivalIQ research factors out, influencers and better schooling trade see the best engagement in comparison with their posting frequency.

Influencers and better schooling pages publish fewer than 10 posts per week. In the meantime, media corporations publish over 60 posts per week and solely see a median engagement fee of 0.04%.

Relatively than put up frequency, put up publishing ought to be a think about your technique. Know one of the best time to put up on Fb so that you stand a greater probability of driving engagement.

Fb video statistics

As video advertising and marketing continues to achieve recognition, it’s vital to concentrate on how video performs on Fb. Listed below are some key Fb video statistics to tell your technique:

18. 50% of the time customers spend on Fb is spent watching movies

Based on Fb’s personal knowledge, about half the time spent on Fb (and Instagram) is watching video content material. This implies your viewers seemingly watches video content material on the app, and creating extra video might help you attain extra folks. We’re created a fast information on making a profitable social media video technique, when you want a refresher.

19. Vertical video with audio sees a 35% increased click-through fee

Fb Reels have been widespread on the app since they had been created and built-in into the app from Instagram. Fb found that vertical video (Reels) with audio see a 35% increased CTR than different varieties of video content material on the platform.

Fb function stats (Reels, Tales, Messenger)

So, what kind of content material must you put up? What options are rising and what’s stagnant? Let’s overview some Fb stats that break down a number of the platform’s key options, like Fb Tales, Reels and Messenger:

20. Greater than 500 million folks use Tales on daily basis

Based on inside Fb knowledge, half a billion folks use Fb Tales every day and greater than 1 billion Tales shared on daily basis throughout the Meta apps. This speaks to the recognition of the platform’s function, making it a great tool for manufacturers to have interaction their viewers.

21. Fb Messenger has almost 1 billion customers

In the meantime, there are almost 1 billion folks utilizing Fb Messenger. That’s nearly a billion folks you could possibly doubtlessly attain via advertisements on Messenger.

22. Reels hit 200 billion views per day throughout Fb apps

The recognition of Reels isn’t dying out anytime quickly. Actually, Reels see about 200 billion views each day throughout the Fb household of apps.

With algorithms additional pushing this format, Reels may allow you to achieve visibility and engagement. In brief, manufacturers can’t afford to place this short-form video format on the again burner.

Fb client conduct statistics

Lastly, are folks even procuring on Fb? Listed below are some stats on how shoppers are behaving on the platform:

23. Fb has the very best variety of social commerce patrons

Based on eMarketer, US adults had been extra more likely to make a purchase order immediately on Fb in Q1 2023. Nonetheless, when in comparison with Gen Z patrons, it’s in fourth place behind TikTok, Instagram and YouTube.

24. Fb commerce is anticipated to hit 64.6 million customers in 2024

As the preferred social media platform for commerce, there are tens of tens of millions of customers on the platform. The identical eMarketer research as above showcases that Fb commerce is anticipated to proceed to develop, reaching 64.6 million customers by the top of 2024.

How do these Fb stats inform your social media technique?

These key Fb statistics ought to provide you with some thought of the place the platform presently stands within the social media panorama. As such, you need to use these to information your technique and perceive what to prioritize. To advance your technique even additional, reap the benefits of completely different Fb advertising and marketing instruments.

Fb statistics FAQs