LinkedIn statistics are the finger on the heartbeat of the skilled world. They offer us a glimpse into the traits and behaviors of hundreds of thousands of working professionals. Plus, they assist us perceive the impression of LinkedIn on companies and organizations that use the platform for advertising, lead era, hiring, and extra.
As we enter 2024, let’s have a look at some key LinkedIn statistics it’s essential know to tell your LinkedIn social media technique.
Bonus: Discover out what folks actually need from manufacturers on social—together with why they comply with, interact, purchase, and even unfollow them—in The Social Media Shopper Report.
Basic LinkedIn statistics
Able to dive into the world of LinkedIn advertising? Listed here are the highest basic LinkedIn statistics it’s essential know.
1. LinkedIn turns 21 years outdated in 2023
LinkedIn formally launched on Might fifth, 2003, simply 9 months earlier than Fb launched at Harvard. The platform was initially based by Reid Hoffman, who constructed the preliminary model in his front room.
Microsoft acquired LinkedIn in 2016, and at the moment, it leads a diversified enterprise with revenues from membership subscriptions, promoting gross sales, and recruitment options beneath the management of Ryan Roslansky.
2. LinkedIn has 36 workplaces and 19,400 staff
After some layoffs this yr, LinkedIn’s workers is sitting a little bit lighter than earlier years. However with over 19,000 staff world wide, LinkedIn nonetheless has a very international presence.
3. LinkedIn workplaces are current in 38 cities worldwide
LinkedIn workplaces are positioned in additional than 38 cities worldwide, together with 10 in america. Of the corporate’s 19,400 staff, greater than 19,000 are full-time.
4. LinkedIn is on the market in 26 languages
This enables many international customers to entry the community of their native language.
Supply: LinkedIn
5. LinkedIn made $15 billion within the 4th quarter of 2023
For the primary time ever, LinkedIn’s income surpassed $15 billion within the fourth quarter of 2023. This can be a vital milestone for the corporate and exhibits its continued progress and success.
6. Ladies symbolize almost 46% of LinkedIn’s management
LinkedIn has additionally been actively addressing gender inequality, with ladies representing almost 46% of the corporate’s management. This can be a enormous enchancment from earlier years, and LinkedIn has proven its dedication to creating an inclusive atmosphere for all of its staff.
7. LinkedIn employed extra Black and Latino senior workers in 2023
Black and Latino populations are additionally seeing vital progress throughout the firm, with U.S. Black Director+ and U.S. Latino Director+ populations rising by 280% and 161.9%, respectively, in simply three years.
8. White and Asian workers make up nearly all of the LinkedIn workforce
The slim majority of LinkedIn’s staff (40.7%) are Asian, and 36.4% are White, with Black, Latino, and mixed-race populations making up smaller percentages.
Supply: LinkedIn
9. 51.9% of LinkedIn’s workforce are males
Adopted carefully by ladies at 47.3% of the workforce and 0.8% selecting to not disclose their gender.
10. Ladies make up extra of the non-technical roles at LinkedIn
In non-technical roles, ladies do outpace males by a margin of round 33%. White ladies make up the bulk (52.6%) of the non-technical positions held by feminine staff, whereas Asian males make up the bulk (63.4%) of technical roles held by males.
11. LinkedIn’s income elevated by 8% in Q1 of 2024
Within the first quarter of 2024, LinkedIn’s income elevated by 8% year-over-year in fixed foreign money.
12. LinkedIn has 450 million publication subscriptions globally
LinkedIn has skilled unbelievable progress in publication subscriptions, reaching 450 million globally. This is a rise of 3x year-over-year, exhibiting the platform’s recognition and affect on skilled communication channels.
LinkedIn person statistics
Now that we’ve lined the overall statistics of LinkedIn let’s dive into some key person stats that each marketer ought to know.
13. LinkedIn has 1 billion members world wide
LinkedIn now has over 1 billion members worldwide, making it the biggest skilled networking platform on this planet. Nearly all of these customers are present in North America, then Asia-Pacific, then Europe, Latin America, and the Center East and Africa.
Supply: LinkedIn
14. 56.3% of LinkedIn customers determine as males and 43.7% determine as ladies
Males outnumber ladies on LinkedIn total, however you’ll want to do a little analysis to know the make-up of your particular LinkedIn viewers. Observe that LinkedIn doesn’t report any genders aside from male or feminine.
15. Over 78% of LinkedIn customers are from exterior the US
Whereas the US is LinkedIn’s greatest market, with over 211 million customers, the community has gained traction worldwide. Coming in second place is India with 117 million customers, adopted by Brazil with 70 million customers, and the UK with 37 million customers.
Oddly, LinkedIn is now not exhibiting knowledge about customers in Mainland China, although it does report 2 million customers in Hong Kong.
Supply: LinkedIn
16. LinkedIn has members in 200 international locations and areas worldwide
LinkedIn’s customers stay in additional than 200 hundred international locations and areas world wide. This contains over 227 million in Europe, 49 within the Center East and Africa, 244 million within the Asia Pacific, and 136 million in Latin America.
17. 133,000 colleges are listed on LinkedIn
Equally, LinkedIn customers also can discover academic alternatives by looking via the platform’s listing of greater than 295,000 colleges. Customers also can use LinkedIn to seek out mentors, construct skilled relationships, and community with potential employers.
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18. Most of LinkedIn’s visitors comes from the U.S.
People proceed to be essentially the most frequent guests to LinkedIn, with 30.84% of all net visitors coming from america. India follows behind at 7.18%, signaling its sizable affect in international skilled networking.
19. LinkedIn premium subscriptions are up 55% year-over-year
Within the first quarter of 2024, LinkedIn noticed a big enhance in premium subscription sign-ups, with a progress fee of 55% year-over-year, although they nonetheless make up solely a small proportion of total customers.
20. Greater than 11 million members have turned on LinkedIn creator mode
LinkedIn Creator Mode launched in 2021, however has slowly been gaining traction, with over 11 million members activating the function.
Creator mode permits customers to showcase their content material and enhance their visibility on the platform, making it a beneficial device for people seeking to construct their model or skilled presence.
21. 30% of U.S. adults use LinkedIn
In response to Pew Analysis, 30% of U.S. adults report utilizing LinkedIn. This locations LinkedIn under different prime social websites like YouTube, which took first place at 83%, and Fb, which got here in second with 68%.
Supply: Pew Analysis
22. People aged 30 to 49 used LinkedIn essentially the most
LinkedIn is extra widespread with older demographics, which is sensible when you consider the broader skilled market. Knowledge exhibits that within the U.S., adults aged 30 to 49 are most certainly to make use of the platform, whereas simply 12% of these 65 and older report utilizing it.
23. Educated People are extra probably to make use of LinkedIn
Pew Analysis discovered that LinkedIn is extra widespread amongst college-educated People. 53% of People with a bachelor’s diploma report utilizing the platform, whereas solely 28% who’ve some school schooling say the identical.
These with much less schooling or and not using a highschool diploma make up solely 10% of the platform. Pew experiences that that is the “largest academic distinction measured throughout any of the platforms requested about.”
LinkedIn utilization stats
The newest LinkedIn utilization stats are in, and so they would possibly even change the way you see this platform.
24. 61 million folks use LinkedIn to seek for jobs every week
If your organization is hiring, your LinkedIn enterprise web page generally is a key supply of potential new staff. In response to knowledge from LinkedIn, 61 million folks seek for jobs on LinkedIn each week.
25. 6 individuals are employed each minute via LinkedIn
Curiously sufficient, that is down from 8 folks per minute in 2023.
26. There are 140 job purposes submitted each second on LinkedIn
To place this already outstanding determine in perspective, that’s 6,060 purposes despatched each minute, 363,600 despatched each hour, and an unbelievable 8.72 million job purposes despatched each day.
27. 16.2% of US LinkedIn customers log in each day
Of their 875 million members, LinkedIn’s every day energetic customers (DAU) account for 16.2% of them, reaching round 141 million customers that log in to the platform every day.
28. 1.6 billion folks go to LinkedIn each month
Not solely is LinkedIn widespread when it comes to membership, however it additionally sees a big quantity of visitors. In actual fact, 1.6 billion folks go to LinkedIn each month.
29. 40% of LinkedIn guests organically interact with a web page each week
Natural engagement is difficult to come back by lately. However, on LinkedIn, 40% of tourists interact with a web page organically every week. That’s a powerful statistic demonstrating the platform’s endurance and relevance available in the market.
Supply: LinkedIn
30. There are 41,000 abilities listed on LinkedIn
With over 41,000 abilities listed on LinkedIn, it is a wonderful useful resource for employers to seek out the suitable candidate.
LinkedIn promoting statistics
Have your pockets prepared as a result of, by the point you end studying these LinkedIn promoting statistics, you’ll be prepared to start out operating campaigns.
31. LinkedIn is the #1 most trusted platform by manufacturers
Manufacturers have had a tricky time on this planet of social promoting this yr. From controversies on Twitter to YouTube’s questionable practices, it’s powerful to discover a platform that feels brand-safe.
Nonetheless, latest knowledge exhibits that LinkedIn is essentially the most trusted platform amongst manufacturers. Knowledge from Hootsuite discovered that over 70% of entrepreneurs see LinkedIn as a dependable supply the place they will get a very good return on their funding. Instagram was the second most trusted platform, adopted by WhatsApp after which Fb.
32. Adverts on LinkedIn are 6x extra more likely to convert
In response to LinkedIn, audiences uncovered to each model and acquisition messages on the platform are 6x extra more likely to convert in comparison with those that solely see one sort of message.
33. LinkedIn Advertising and marketing Options surpassed $5 billion in July 2022
LinkedIn Advertising and marketing Options, the department of the platform devoted to serving to companies develop with advertisements, surpassed a whopping $5 billion in income for the primary time in July of 2022. Its been projected that by 2024, LinkedIn will seize almost 50% of all show advert spending and 25% of all digital advert spending.
Supply: LinkedIn
34. 59% of manufacturers are seen as “larger high quality” after promoting on LinkedIn
In response to LinkedIn, manufacturers that publicize on LinkedIn are seen as “larger high quality” by 59% of respondents, whereas 92% of manufacturers are seen as “extra pl”, 74% are “extra clever,” and 59% are “extra respectable. This has resulted in a 10-15% carry in short-term gross sales efficiency.
35. Manufacturers have seen a 33% enhance in buy intent ensuing from advert publicity on LinkedIn
Entrepreneurs can profit from LinkedIn’s capacity to attach with members early within the advertising funnel via customers participating with model posts and sharing them on their feeds. This kind of publicity has introduced manufacturers enhance as excessive as 33%.
36. Entrepreneurs see as much as 2x larger conversion charges on LinkedIn
LinkedIn’s vary of instruments for viewers concentrating on means web site visits originating from the platform usually tend to enhance conversions on B2B websites. Conversion charges stay excessive this yr—reap the benefits of them.
33. LinkedIn Advertising and marketing additionally brings 2x larger engagement charges
An in-depth evaluation of LinkedIn promoting statistics revealed that advertisements made via LinkedIn Advertising and marketing Options produce twice the engagement fee in comparison with natural.
37. Adverts utilizing LinkedIn’s conversion monitoring device see a 13.5% decrease price per acquisition
LinkedIn stats present that if you use their conversion monitoring device, the associated fee per acquisition (CPA) is 13.5% decrease than when not utilizing it. This device helps companies monitor conversions from LinkedIn Adverts and offers them extra perception into which campaigns are working greatest for them.
38. Members on LinkedIn have 2x the shopping for energy of the typical on-line viewers
LinkedIn customers have higher-than-average shopping for energy in comparison with different on-line audiences. This makes it an important platform for companies seeking to goal clients who usually tend to make purchases.
LinkedIn enterprise statistics
Subsequent up in our LinkedIn statistics round-up, let’s discover the LinkedIn enterprise statistics driving the skilled world this yr.
39. 4 out of 5 folks on LinkedIn “drive enterprise selections”
LinkedIn’s chief promoting level for entrepreneurs is its capacity to focus on an viewers by their job, not simply their demographics. This enables B2B entrepreneurs, specifically, to succeed in the choice makers.
40. 67 million firms are listed on LinkedIn
Should you had been nonetheless on the fence about utilizing LinkedIn for enterprise, you could be within the minority. Knowledge exhibits that 67 million firms have a LinkedIn web page, and rising.
41. 82% of B2B entrepreneurs see success on LinkedIn
In comparison with different social channels, LinkedIn has been essentially the most profitable platform for B2B entrepreneurs. In actual fact, 82% of B2B entrepreneurs have reported their biggest success on LinkedIn.
Supply: LinkedIn
42. 2.7 million LinkedIn enterprise pages submit weekly
Companies are studying the worth of participating with clients on-line. In response to knowledge, 2.7 million LinkedIn enterprise pages submit on a weekly foundation.
43. LinkedIn pages that submit weekly see 5.6x extra follower progress
Companies that do handle to submit weekly see a big enhance of their follower progress. LinkedIn experiences that these companies expertise 5.6 occasions extra progress than pages that don’t submit as usually.
44. 40% of LinkedIn customers interact with enterprise pages each week
LinkedIn audiences are additionally extremely engaged, with 40% of customers commonly participating with enterprise pages every week.
45. 50% of hiring managers used LinkedIn abilities knowledge to fill roles
Abilities knowledge is likely one of the most essential options for recruiters to seek out the suitable candidate. In response to LinkedIn, 50% of hiring managers use abilities knowledge from LinkedIn profiles to fill roles.
If your organization is seeking to fill a place, you need to contemplate testing the talents part of LinkedIn profiles.
46. 96% of B2B entrepreneurs use LinkedIn for natural social advertising
These LinkedIn stats make LinkedIn the highest community for B2B content material entrepreneurs, adopted by Fb and Twitter (80% and 71%, respectively). This isn’t stunning, on condition that LinkedIn affords a context by which folks count on and search out business-related content material.
47. 40% of B2B entrepreneurs say LinkedIn drives high-quality leads
LinkedIn customers can use skilled demographic knowledge to focus on the suitable folks primarily based on their job title, firm, business, and seniority.
48. 77% of content material entrepreneurs say LinkedIn produces one of the best natural outcomes
In addition to boasting essentially the most used platform for natural entrepreneurs, LinkedIn ranks as one of the best community for producing natural outcomes.
A way behind LinkedIn, Fb is available in at second with 37%, adopted by Instagram with 27% and YouTube with 21%.
46. 80% of B2B entrepreneurs use LinkedIn advertisements
It’s not a shock that the highest natural social community for B2B entrepreneurs can be the highest paid social community. Fb is available in subsequent at 69%, adopted by Twitter at 30%.
Should you’re new to utilizing paid options on LinkedIn, we’ve obtained an entire information to LinkedIn advertisements to get you began.
50. LinkedIn posts with photos see 2x larger remark charges
Organizations seeking to get essentially the most engagement from their posts ought to embody a picture with every submit on LinkedIn. Customized picture collages (3-4 photos in a single submit) carry out particularly properly, giving customers extra visible context and will help develop your attain.
51. LinkedIn pages see greater than 2 billion interactions every month
Being current and energetic on LinkedIn can open your model as much as a wider viewers. Knowledge exhibits that LinkedIn members interact with LinkedIn Pages greater than 2 billion occasions per thirty days.
Simply handle your LinkedIn Web page alongside your different social channels utilizing Hootsuite. From a single platform, you possibly can schedule and share content material (together with video), interact your community, and enhance top-performing content material.
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