This publish was sponsored by Semrush. The opinions expressed on this article are the sponsor’s personal.
Think about getting 24 hours’ value of promoting suggestions from specialists at prime manufacturers like Google, Amazon, Pinterest, and Adobe.
Now, think about getting these helpful insights – totally free.
Due to Semrush, this concept doesn’t need to exist solely in your creativeness as a result of their International Advertising and marketing Day convention has made it a actuality.
“International Advertising and marketing Day is my dream occasion,” says Olga Andrienko, VP of Model Advertising and marketing at Semrush.
“I’d by no means seen a convention prefer it earlier than. So, I wished us at Semrush to create one which was distinctive, complicated, and memorable, but so easy and straightforward for anybody to hitch and to look at.”
So what precisely is International Advertising and marketing Day (GMD), and what are you able to count on while you attend?
Nicely, for starters, it’s a nonstop, worldwide livestream occasion – and it’s really one-of-a-kind.
GMD consists of 48 classes the place you’ll be able to study the whole lot from recession-proof your small business to construct a robust neighborhood on social media.
On Thursday, Feb. 16, this 24-hour advertising and marketing convention will stream dwell from three studios in New York, London, and Dubai.
With 150+ featured audio system from the world’s greatest manufacturers, International Advertising and marketing Day is bound to supply helpful data so that you can apply to your personal methods. As a result of, as Andrienko places it:
“Who doesn’t need to uncover advertising and marketing suggestions from Google, Meta, and TikTok? Or learn the way Xbox, Vogue, and Nestle market their merchandise to their audiences?”
Moreover, entrepreneurs and enterprise house owners can have the chance to attach with specialists instantly by way of real-time questions.
And the most effective a part of all? GMD is totally free to attend.
Don’t miss out in your likelihood to community with advertising and marketing professionals from across the globe. Register totally free at globalmarketingday.com.
What Subjects Will Be Coated At GMD 2023?
There are all the time new applied sciences and methods to study and enhance upon, particularly because the digital advertising and marketing panorama continues to evolve.
International Advertising and marketing Day covers a variety of matters to supply attendees with up-to-date insights and related info.
“Our aim is to encourage entrepreneurs to implement one thing new of their method and even open a brand new chapter of their profession path,” Andrienko says.
This 12 months’s convention will cowl matters corresponding to:
- Web optimization.
- Content material.
- Promoting.
- Model campaigns.
- AI options.
- Distant staff improvement.
- The way forward for work.
“We’re protecting all of it in International Advertising and marketing Day as a result of we all know all areas of promoting are interconnected and vital to remain up to date on.”
To study extra about what matters can be mentioned at GMD 2023, view the total occasion agenda.
Who Are The Audio system That Will Be Featured At GMD 2023?
“We hand picked the audio system and visitor specialists from all all over the world, so there may be a wide range of numerous backgrounds and experiences,” says Andrienko.
“And we’ve structured every session in order that any marketer or anybody taken with selling their very own enterprise can stroll away from this 24-hour occasion with case research primarily based on firsthand expertise, up-to-the-minute developments, and relevant suggestions and methods.”
Every speaker at International Advertising and marketing Day will share their insights for quarter-hour, earlier than they’re joined by two further visitor specialists for a 15-minute panel dialogue.
The panel will encompass visitors from completely different backgrounds, corresponding to different businesses or manufacturers, to supply a wide range of opinions and provides a novel twist to any advertising and marketing subject.
Andrienko herself can be streaming dwell from the studio in Dubai to talk about how lengthy it takes to rank increased on Google.
“I can’t wait to tune into different classes on branding, social media, and inventive campaigns,” she says. “For those who’re taken with recession-proof approaches in digital advertising and marketing and the way forward for work, we’ve one thing for you as effectively.”
Among the audio system she’s particularly trying ahead to incorporate:
- Linda Li, Head of Buyer, Advertising and marketing, and E-Commerce at H&M Americas: Linda manages advertising and marketing, e-commerce, and customer-facing activations throughout H&M’s U.S., Canadian, and Latin American markets. She’ll carry the insights about bringing clients again into shops and the way companies can enhance foot site visitors.
- Chanelle Kalfas, Head of Model Advertising and marketing at The New York Occasions: Chanelle will lead a deep dive on emotional storytelling for manufacturers. With over 15 years of expertise constructing world model technique and inventive improvement for iconic manufacturers like Star Wars, Marvel, and My Little Pony, Chanelle took The New York Occasions’ model advertising and marketing to new heights with its latest “Unbiased Journalism for an Unbiased Life” marketing campaign.
- Tejali Shete, Inventive Director/Artwork Director at Amazon Prime Video: Tejali made her title working in among the world’s prime company networks, rising by means of the ranks from a junior artwork director proper as much as the senior inventive director degree, and profitable a number of awards alongside the way in which. Throughout the pandemic, she began providing her promoting and inventive abilities totally free to native companies. The success and excessive demand of this led her to discovered Roll Dot Company, which she manages alongside her full-time job at Amazon. She’ll be speaking about combining full-time work at Amazon with a aspect hustle – her company.
For the total checklist of audio system and a abstract of this 12 months’s agenda, remember to take a look at the International Advertising and marketing Day occasion web site.
What Impressed The Creation Of International Advertising and marketing Day?
Semrush has lengthy been a powerhouse within the digital advertising and marketing area, with purchasers in 180+ nations and a robust world neighborhood of opinion leaders.
Although they’re largely often known as an Web optimization-focused model, their merchandise have advanced into an all-in-one advertising and marketing platform, which additionally contains content material advertising and marketing, competitor analysis, PPC, and social media advertising and marketing.
“Our viewers has all the time liked webinars,” Andrienko notes, “so video has confirmed to be an incredible format.”
Since internet hosting 7,000 attendees for Digital Transformation Day in 2018, the model determined to develop upon the thought and create a webinar that might stand out from all different occasions on this planet.
“24 hours nonstop appeared like an actual attention-catching problem,” says Andrienko. “So we went for it!”
International Advertising and marketing Day was created to empower entrepreneurs from all around the world to attach and share data.
It was additionally vital for Semrush to make this information accessible to anybody on the planet, from the consolation of their very own residence, and for no cost.
In keeping with Andrienko, that is what makes GMD really distinctive, because it displays their values of inclusivity, innovation, and steady studying.
Semrush first pulled off this formidable idea in 2019, with greater than 56,000 registrants and averaging over 15,000 dwell viewers at a time.
“We related folks from all around the world in a approach that had by no means been carried out earlier than,” Andrienko says, “positively in a approach that couldn’t have been potential in particular person.”
International Advertising and marketing Day is a novel alternative so that you can study from, community with, and get impressed by different entrepreneurs all over the world.
Join free and get outfitted with the insights you want to degree up your advertising and marketing technique.
Neighborhood Affect Of International Advertising and marketing Day
“We need to encourage the following technology of entrepreneurs! We love bringing the worldwide advertising and marketing neighborhood collectively, and that features welcoming newbies into the fold,” says Andrienko.
Semrush created International Advertising and marketing Day as a go-to place for entrepreneurs and enterprise house owners to maintain up with what’s happening within the trade and verify in with friends.
“Our aim is to all the time host prime audio system from the world’s greatest manufacturers so entrepreneurs can study all about up-to-date advertising and marketing developments and insights,” Andrienko provides. “We would like entrepreneurs to use them to their very own methods for achievement and keep on prime of the sport.”
Whether or not you’re trying to uncover new concepts, study new ways, or just brush up in your abilities, you gained’t need to miss this 12 months’s occasion. Join now to get entry to insights you gained’t discover wherever else.
Begin Your Distinctive Advertising and marketing Journey!
International Advertising and marketing Day is your likelihood to hitch a particular form of on-line occasion.
“Whereas there are numerous on-line conferences out there, I feel you’ll discover ours is a novel expertise,” says Andrienko. “It’s a labor of affection and we poured all our power into making this occasion a actuality. We all know it’ll be a helpful expertise for everybody.”
Semrush is even working with skilled studio crews to keep away from technical points and guarantee attendees have the very best quality expertise.
And if you happen to’re involved about lacking the classes out of your timezone – as a result of who’s realistically staying tuned in for twenty-four hours nonstop? – Semrush has you lined.
“We don’t need entrepreneurs to overlook any insights, so we’ll be recording all classes,” Andrienko factors out. “Registered attendees who be a part of and watch in some unspecified time in the future throughout the livestream will be capable to entry the recordings after the occasion.”
Prepared to start out studying from and connecting with the world’s main entrepreneurs? Plug in on-line from wherever you might be and be a part of us for a jam-packed 24 hours of trade insights.
International Advertising and marketing Day 2023 begins at 10 a.m. ET on Feb. 16. See you there!
