Cueing up some Southern appeal simply in time for school soccer, SEC Community has teamed up with Birmingham-based octet St. Paul & the Damaged Bones to make use of the quilt of “Saturday Night time” for a pair of recent promoting spots.
The 2 spots, “Soccer” and “Fired Up,” in collaboration with inventive, media and social company McKinney, showcases the enjoyment and pageantry faculty soccer brings to followers and stadiums each Saturday within the fall. It’s the music, meals, tailgating, and that Southeastern Convention (SEC) tradition. Oh, and naturally, SEC Nation and Marty & McGee!
Featured within the adverts are SEC Community on-air personalities Laura Rutledge, Tim Tebow, Marty Smith, Ryan McGee, Paul Finebaum, Jordan Rodgers and Roman Harper.
“School soccer issues each Saturday within the South,” mentioned Lauren Taylor, Affiliate Director of Advertising and marketing. “Along with every week having School Soccer Playoff implications, it’s a chance on the calendar for followers to take in their favourite soccer rituals and traditions, and this marketing campaign is our cohesive manner of tying the love for this convention, the game, the tradition, and music collectively as we inch nearer to SEC soccer Saturdays.”
Mentioned Jonathan Cude, McKinney Chief Inventive Officer: “This new work for ESPN and SEC Community is particular to us as a result of St. Paul and the Damaged Bones not solely have ties to Alabama — the house of the SEC, in addition to member faculties Alabama and Auburn, however vocalist Paul Janeway is definitely named after Paul ‘Bear’ Bryant, the legendary Alabama soccer coach. It was nice to work with such proficient musicians who’re absolutely conscious and part of the good custom of faculty soccer within the South.”
McKinney has been a collaborator with ESPN’s faculty networks since SEC Community’s launch in 2014.
For extra SEC Community content material all through the season, observe SEC Community on Instagram, Fb and Twitter.
