Thanks for tuning in to The CUInsight Community, together with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Community, we take a deeper dive with the thought leaders who help the credit score union group. We talk about points and challenges going through credit score unions and establish finest practices to study and develop collectively.
My visitor on at the moment’s present is Bo McDonald, President and CEO at Your Advertising Co. The staff at Your Advertising Co. seeks to empower credit score union groups by strategic advertising, planning, and branding. Bo emphasizes the staff’s mission to assist credit score unions keep away from pointless mergers and thrive by partaking, educating, and retaining the following technology of members.
Throughout our dialog, Bo discusses how credit score unions might be inquisitive about dangers to sort out the concern of change. He talks about evaluating knowledge and creating an urge for food for danger as a company to remain on high of developments and expertise. Your Advertising Co. works with credit score unions giant and small to make a singular distinction. Hear as Bo talks about approaches to stay related, and entice and retain members now and sooner or later.
As we wrap up the episode, Bo talks about desirous to be a greater pasta maker, giving a shout-out to risk-healthy credit score unions, and sharing his newest guide suggestion. Get pleasure from my dialog with Bo McDonald!
Join with Bo:
Bo McDonald, Founder, President, and CEO at Your Advertising Co.
[email protected]
yourmarketing.co
Bo: LinkedIn | X
Your Advertising Co.: LinkedIn | Instagram | Fb | X
Podcast: Unintentional Management
Present notes from this episode:
What a tremendous interview with Bo! Try all of the distinctive work their staff is doing over at Your Advertising Co. right here.
Wish to hear extra from Bo? Click on right here.
Shout-out: Governmental Affairs Convention (GAC)
Shout-out: Juan Fernandez Ceballos
Shout-out: Lois Kitsch
Shout-out: Child Boomers
Article talked about: 3 methods your credit score union can entice youthful members
Shout-out: Maple Federal Credit score Union
Shout-out: Nice Meadow Federal Credit score Union
Shout-out: Columbine Federal Credit score Union
E book talked about: Greenlights by Matthew McConaughey
Podcast talked about: Unintentional Management
Earlier visitor talked about: Bo McDonald (63, 38)
The CUInsight Expertise podcast: Bo McDonald (149, 69)
On this episode:
[00:42] – Bo McDonald talks about celebrating 15 years with Your Advertising Co.!
[02:24] – Ensuring “no credit score union is left behind” by actions.
[05:11] – Bo will get sincere about reflecting on modifications and “concern” throughout the evolving trade. PART 1
[07:56] – Bo will get sincere about reflecting on modifications and “concern” throughout the evolving trade. PART 2
[10:40] – What’s in it to your members?
[12:31] – What’s subsequent for Bo?
[14:48] – Bo talks about his dream of being a greater pasta dish maker
[16:50] – “Don’t be so short-sighted.”
[18:26] – Thanks Bo, and thanks for listening!
