On this week’s episode of The Drum Community Podcast, we sit down with two main lights from the world of influencer advertising.
Regardless of common think-pieces prematurely saying the loss of life of the influencer, progress within the influencer advertising trade reveals no indicators of slowing – with estimates of its annual world worth reaching as excessive as $24bn.
The upshot of all this cash flowing round is that influencers (or creators, or no matter you wish to name them) are throughout: a sturdy and mature market of creators of each stripe, simply ready for entrepreneurs to collaborate with them. However how you can navigate that richly various panorama? How can model entrepreneurs and CMOs transfer the influencer channel to the middle of their advertising technique?
These are the questions that this week’s The Drum Community Podcast is right here to reply.
We’re joined this week by Derek Goode, senior vice chairman at 160over90; and Natalie Silverstein, chief innovation officer at Collectively (a part of the Brandtech group).
For extra earworms, head over to The Drum’s podcast hub.