Unlock Well being, a healthcare expertise and companies development platform serving healthcare suppliers, has acquired SPM Group, a community of well being and healthcare companies together with SPM, GLC, Dreamscape and Centretek, from Hall Capital, a Los Angeles-based decrease middle-market non-public fairness agency. Monetary phrases of the transaction weren’t disclosed.
The acquisition of SPM Group brings a depth of experience and advertising and marketing functionality to the Unlock platform, including new in-house omnichannel media planning and shopping for capabilities and strengthening Unlock Well being’s companies throughout digital media, content material technique and manufacturing, analytics and artistic specialties to determine broader choices for healthcare suppliers.
During the last a number of years, SPM Group has expanded its full-service providing by means of the acquisitions of Centretek, GLC and Dreamscape. This development has solidified SPM Group’s dedication to assembly the advertising and marketing calls for of its shoppers, together with the execution of company of document engagements and built-in, multichannel advertising and marketing campaigns.
“SPM Group has taken great delight within the depth of our providing and the standard and creativity of the work we do for our shoppers. The Unlock Well being workforce shares our dedication to being a best-in-class supplier for our shoppers,” mentioned Amanda Seaford, chief govt officer of SPM Group in an announcement. “By becoming a member of Unlock Well being, our shoppers will profit from elevated scale and a broader vary of market-leading companies, managed care consulting choices, and revolutionary applied sciences as they navigate and compete in a quickly evolving business.”
With the acquisition of SPM Group, Unlock Well being turns into the biggest well being companies development advertising and marketing platform nationwide, with $100 million in income, and 343 professionals serving greater than 350 shoppers throughout the healthcare supplier, behavioral well being, dental and related sectors.
“Healthcare leaders want inventive options to drive worthwhile development and sustainable efficiency whereas navigating the uncertainties and financial pressures of at present’s monetary panorama,” mentioned Brandon Edwards, chief govt officer of Unlock Well being in an announcement. “The addition of SPM Group to our platform takes the guesswork out of development and helps us to higher assist healthcare organizations in sustaining sustainable efficiency now and sooner or later.”
Unlock Well being was shaped in April 2023 by means of the acquisition of Eruptr, a healthcare-focused digital media and well being danger evaluation (HRA) firm within the business, and Decode, a nationwide, full-service digital and artistic company targeted on healthcare. All choices at the moment are unified beneath the Unlock Well being brand and the corporate’s new “Unlock” tagline.
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Unlock Well being’s cofounders, Brandon Edwards and Shannon Hooper, at their Nashville workplace.
“The addition of SPM Group to Unlock Well being solidifies our place as a full-service advertising and marketing platform, permitting us to serve any shopper irrespective of how giant or how advanced their wants,” mentioned Shannon McIntyre Hooper, president of Unlock Well being. “By combining SPM Group’s unmatched advertising and marketing expertise and experience with our expertise and managed care capabilities, we’ll change into the main, single-source companion for our shared community of shoppers throughout the healthcare ecosystem.”
Unlock Well being is backed by Amulet Capital Companions, a middle-market non-public fairness funding agency targeted completely on the healthcare sector, and Athyrium Capital Administration, a specialised asset administration firm targeted on alternatives within the world healthcare sector. Canaccord Genuity served because the unique monetary advisor to SPM Group on this transaction.
“With SPM Group becoming a member of Unlock Well being, we’re not simply rising. We’re creating a brand new class and platform for healthcare development, including the companies and scale to ship on a price proposition by no means provided to the market earlier than,” mentioned Gabriel Luft, companion at Amulet Capital Companions.