North American Operations and Enlargement Replace


  • SenSen’s Annual Recurring Income (ARR) from North America to exceed A$1.5M each year pushed by new orders from Chicago Parking Meters and contract renewals from current prospects within the area.

  • Will increase SenSen’s present total ARR steering to ~A$4.5m for FY2022 and past, based mostly on present confirmed orders and contracts.

  • Accomplished hiring of key advertising and marketing and gross sales executives to speed up development within the area; and extra employees employed to extend key account administration and buyer help within the area.

  • Opened North American headquarters in Las Vegas, Nevada, fitted with a spread of SenSen options for demonstrations and buyer gross sales

  • Established a number of channel associate engagements to extend gross sales momentum within the area.

  • SenSen to take part and current at a number of vertical-focused business commerce exhibits and conferences within the area within the subsequent six months to help advertising and marketing efforts and promote SenSen options within the area.

MELBOURNE, SYDNEY and LAS VEGAS, April 21, 2021 /PRNewswire/ — Main Good Cities and AI software program options supplier SenSen Networks Restricted (ASX: SNS, OTCQB: SNNSF, “SenSen” or “the Firm“) is happy to supply an replace on its increasing US Operations.

Income and Gross sales

On the again of latest orders and contract extensions, SenSen’s ARR from North America has crossed A$1.5M, which consists of:

  • Income from new orders from Chicago Parking Meters;

  • Contract renewals and extensions from the cities of Calgary and Edmonton (Canada);

  • Contract renewals from prospects of the just lately acquired Snap Community Surveillance’s multi-camera folks monitoring software program; and

  • Locked in contract with the Metropolis of Las Vegas (Nevada) for parking administration & enforcement.

This represents robust development in total income and notably ARR from North America, which at the moment accounts for over one third of SenSen’s contracted ARR (~A$4.5m) in FY2022. ARR development is anticipated to proceed, with new channel associate preparations being established and focused gross sales and advertising and marketing actions underway.

SenSen’s income base in North America now utterly funds operations within the US and Canada, offering a powerful platform for natural development because the US financial system re-emerges from the impacts of COVID-19 shutdown. SenSen’s steady of flagship North American prospects demonstrates a steady, high-reference consumer base to additional speed up development in gross sales within the area.

Chicago Parking Meters

Within the American Midwest, SenSen is working with Chicago Parking Meters ( to supply parking and visitors analytics within the Metropolis of Chicago (Illinois), the third-largest US metropolis. After SenSen efficiently accomplished the POC trial, Chicago Parking Meters has ordered a number of methods from SenSen to enhance the effectivity of its on-street parking administration operations, that are at the moment being ready for deployment in This autumn 2021. Further methods are deliberate for procurement within the coming months. These methods are anticipated to ship each upfront and recurring revenues to SenSen.

Snap Community Surveillance

SenSen acquired its first set of orders from Snap Community Surveillance (Snap) prospects for the reason that acquisition in December 2020. Snap’s AI-powered multi-camera networked monitoring know-how is at the moment being applied for patrons by numerous resellers – A3 Communications (South Carolina), A+ Expertise (New York Metropolis) and Southeast Safety (Ohio). SenSen will obtain annual software program upkeep charges from these prospects.

These new orders are a constructive endorsement of the worth Snap know-how brings to its prospects. SenSen has developed a focused market training and outreach plan to advertise Snap’s multi-camera particular person monitoring and different options to this loyal base of companions and finish prospects, together with airports, high-security prisons, purchasing centres, universities, casinos, and legislation enforcement organisations.

Metropolis of Las Vegas

SenSen labored extensively with the Metropolis of Las Vegas to put in Good Metropolis know-how on roads, automobile parks and garages throughout town in addition to outfitting a spread of council automobiles with good sensors, together with scooters and Segways. As a part of the progressive roll-out of SenSen methods beneath the contract with the Metropolis, a number of SenSen methods to enhance the effectivity of on-street and off-street parking administration have gone into manufacturing throughout the Metropolis of Las Vegas.

Further methods are anticipated to enter manufacturing within the coming weeks. As introduced beforehand, these methods generate each upfront and ongoing revenues.

SenSen has change into a big know-how associate of the Metropolis of Las Vegas. SenSen was just lately invited to take part in a paid good curbside hall pilot program with the Metropolis of Las Vegas in collaboration with Cox Communications ( to discover new avenues to leverage SenSen know-how.

The pilot’s goal is to make use of know-how options to watch congestion in high-traffic areas of downtown Las Vegas for the following six months with the purpose of optimising effectivity for all sorts of transport, particularly rideshares and taxis. The progressive public-private partnership trial covers six parking spots alongside the sidewalk adjoining to the 100 block of Fundamental Avenue with two digital kiosks that utilise SenSen’s video analytics and good parking know-how to raised handle lively curb loading zones for taxis and rideshares, making situations safer for guests and pedestrians.

Video analytics from the gadgets alongside the curb will seize automobile and license plate info and ship utilisation knowledge to the kiosks to kick off a countdown timer. If a automobile stays within the loading zone after the countdown ends, the system studies the incident on to town, making certain a continuing stream of visitors.

US workplace now open

Beneath a particular grants program, the Metropolis of Las Vegas invited SenSen to open its new US workplace on the Las Vegas Worldwide Innovation Heart, a premium, high-profile location in Downtown Las Vegas. The situation is obtainable to corporations, at subsidised charges, which are thought-about to be future disruptors within the know-how area that align with Metropolis of Las Vegas priorities – together with corporations working in IoT (Web of Issues), synthetic intelligence, digital and augmented actuality, cybersecurity, water science and superior cellular knowledge.

In late March, SenSen opened its new workplace, which incorporates a showroom / demonstration space for advertising and marketing to potential Good Cities and gaming prospects. SenSen will profit from a Las Vegas tackle because the world’s main conference metropolis and a convener of enterprise on a world scale. Town’s supportive coverage surroundings and rising give attention to innovation make it a really perfect location to check and develop SenSen’s new applied sciences.

New Employees Hires within the area

Following SenSen’s profitable $7.15M worldwide growth capital increase in January 2021, SenSen has accomplished the recruitment of various senior executives to speed up gross sales and advertising and marketing in North America, together with:

  • Senior gross sales govt targeted on the on line casino market;

  • Senior gross sales govt targeted on the safety & surveillance market;

  • Account supervisor to help and handle high-value direct prospects; and

  • Pre-sales and post-sales technical help employees.

SenSen’s North American crew now constitutes six employees with 4 extra to affix the crew earlier than the top of June 2021, together with a further senior gross sales govt targeted on the Good Cities market and buyer help.

“I’m delighted to hit the bottom working by hiring new employees and establishing our new US Headquarters to assist execute our growth plans in North America,” stated SenSen CEO Dr Subhash Challa.

“Whereas our Good Cities offers in Chicago and Las Vegas are constructed round our core power in Clever Transport Options, we’ve a number of pipeline alternatives throughout all our verticals to pursue.

“In a post-pandemic world, we see important potential to broaden revenues within the US and different geographies. These newly introduced contracts will considerably add to our beforehand introduced revenues for FY2021, however much more importantly, will add to our rising ARR profile from FY2022.”

This launch is authorised by the Board of SenSen.

About SenSen Networks Restricted

SenSen is concentrated principally on the event, commercialisation and provide of progressive, data-driven enterprise course of enhancement options, designed to help prospects of their enterprise operations and considerably enhance enterprise effectivity and productiveness. SenSen supplies video analytics and synthetic intelligence knowledge analytics software program options to prospects within the clever transportation methods and gaming sectors positioned in Australia, US, Canada, Singapore, New Zealand, Europe, India, and UAE.

Disclaimer – forward-looking statements
This launch could comprise forward-looking statements. These statements are based mostly upon administration’s present expectations, estimates, projections and beliefs with reference to future occasions in respect to SenSen’s enterprise and the business during which it operates. These forward-looking statements are supplied as a normal information and shouldn’t be relied upon as a sign or assure of future efficiency. The bases for these statements are subjected to danger and uncertainties that is likely to be uncontrolled of SenSen Networks Restricted and should trigger precise outcomes to vary from the discharge. SenSen Networks Restricted takes no accountability to make adjustments to those statements to mirror change of occasions or circumstances after the discharge.



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