New brand identity to roll out across Pac-12 Networks’ linear and digital platforms in weeks leading up to 2021 football season, officially kicking off on Thursday, Sept. 2
SAN FRANCISCO – Pac-12 Networks will have a new look and feel this upcoming season, with the unveiling of a new brand identity that highlights and celebrates one of the most iconic and unique aspects of living on the West Coast — its natural beauty.
Fans will get their first full look at Pac-12 Networks’ new brand identity on Thursday, Sept. 2, when the Utah Utes kick off the season on Pac-12 Networks vs. Weber State at 4:30 p.m. PT / 5:30 p.m. MT, followed by Arizona State hosting Southern Utah at 7:30 p.m. PT / 8:30 p.m MT.
With Pac-12 universities located in some of the most majestic parts of the country, the updated brand harnesses the power of nature in motion to showcase the bold, energetic and forward-looking culture of the Pac-12. The new look is designed to inspire fans and elevate their experience through the unique vitality and spirit of every Pac-12 university.
The brand reunification project was in collaboration with Troika Media Group (TMG), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, and will roll out across Pac-12 Networks’ linear and digital platforms throughout the coming weeks leading up to the 2021 football season, including broadcast, digital, social, Out-of-Home and in-stadium assets.
The elements of Pac-12 Networks’ new brand look include:
On-air Network IDs, promotional assets and live event and insert graphic packages
Scalable brand identity and toolkits to unite the brand across every touchpoint
Image spots to announce the new brand both on Network and everywhere the Pac-12 plays
Imagery from all of the regions in which the Pac-12 lives – ocean, desert, forest and mountains
“As Pac-12 Networks has grown and expanded to offer a wide range of live and on-demand content for various platforms, we saw the need to unify the brand and establish consistency across the board,” said Pac-12 Networks Creative Director Brandon Bautista. “With the help of Troika and our talented creative team, we are proud to unveil this new look that celebrates the unique natural landscapes surrounding our conference footprint, making it the foundation of our brand system.”
“From a creative perspective, this was a breakthrough opportunity that we found to be incredibly inspiring,” said Troika’s Senior Account Director Aaron Sapiro. “As a company born on the West Coast, it was a privilege to bring to life all that makes this part of the country special. Sport has the power to unite and we were excited by the Pac-12’s vision to merge sport with nature and kick off a fresh new era.”
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