Produce for Higher Well being Basis Convenes Business and Influencers Throughout Participating Two-Day Have a Plant Nation Digital Occasion

The Produce for Higher Well being Basis (PBH) closed out Nationwide Fruits & Veggies Month with its first-ever digital influencer occasion held September 29-30, 2020. Fifty-plus VIPs spanning three factors of affect: 1) point-of-sale (retail), 2) point-of-service (foodservice), and three) point-of-inspiration (on-line) met with choose sponsors, satisfying the sturdy need for significant, memorable connectivity. In accordance with those that attended, PBH’s Have A Plant® Nation Digital Influencer Occasion supplied stimulating training and actionable options with a eager give attention to inspiring customers’ fruit and vegetable consumption.
“We surveyed our members and our huge influencer community and knew that we needed to do one thing greater than only a Zoom name or webinar. The PBH Have A Plant® Nation Digital Influencer Occasion served as a brand new and progressive pilot strategy to attach the produce business with influencers in lieu of PBH’s conventional in-person occasions,” stated Sharese Roper, Member Engagement Director of PBH. “Due to our highly effective sponsors and produce business leaders, PBH delivered significant periods that built-in information, meals and enjoyable.” 

“In true PBH trend, our various and highly-engaging occasion agenda exceeded expectations,” said Wendy Reinhardt Kapsak, MS, RDN, President and CEO of PBH. “Our interactive periods and experiential tasting experiences, balanced with essential conversations on meals security and the state of customers’ consumption habits supplied distinctive alternatives to be taught from each other’s experiences and views – finally inspiring motion amongst attendees.”
Particularly, the PBH occasion closing session, titled Lead The Change from Seed to Plate: Produce Business Chief Insights and Inspiration, included business titans and trailblazers who shared their ideas on how influencers could make a distinction in closing the consumption hole and actually altering habits. Led by PBH’s President and CEO, Wendy Reinhardt Kapsak, MS, RDN, the dialog was dynamic, real and full of candor.

“Don’t be afraid to be outrageous,” stated Karen Caplan, President and CEO of Frieda’s, Inc.

“Take heed to customers first, and one another,” stated Harry Overly, President and CEO of Solar-Maid Growers of California.

“Use your voice and your platforms to achieve shopper insights; do not forget that this can be a two-way communication channel,” stated Mark Campion, President, Taylor Farms Retail, Inc.

“Simply think about,” stated Bil Goldfield, Director of Company Communications for Dole Meals Firm and PBH Chairman of the Board. “Think about a world the place everyone seems to be consuming extra fruit and veggies. The time is now – that is our second – the place we will actually make a distinction and assist improve consumption. However we will solely do it collectively,” he stated.

Attendees expressed their enthusiasm using reside digital chat feeds all through the occasion, in addition to on their very own social media channels. Sponsors noticed their merchandise flooding Instagram, and PBH’s social media channels have been busting on the seams with content material earlier than, throughout and after the occasion, reaching thousands and thousands of customers with highly effective fruit and veggie messages and insights.

“The web engagement was the most effective I’ve seen from one thing digital,” stated Chef Todd Fisher, Duda Culinary Ambassador, Duda Farm Contemporary Meals, following the culinary session on Tuesday.

“I simply needed to thanks for essentially the most enjoyable I’ve had in a digital assembly. You all did a tremendous job making the occasion attention-grabbing and fast-paced,” stated Sanna Delmonico, MS, RDN, CHE, Affiliate Professor, The Culinary Institute of America (CIA) at Greystone. “I’m cooking my means by all these scrumptious fruit and veggies and can proceed to submit about it. Listening to tales about produce varieties, rising, processing, meals security, and extra is so compelling, and also you all put them collectively seamlessly. Nicely performed!”

“PBH want to thank our highly effective sponsors for making this momentous occasion potential,” says Roper. “At a time when Individuals merely will not be consuming sufficient fruit and veggies, these trailblazers are taking a leap for his or her enterprise to evolve their advertising and marketing applications and meet the calls for of a brand new digital world. We will’t wait to see the engagement and refreshed approaches ensuing from this occasion.”
California Leafy Greens Advertising Settlement
Chelan Contemporary Advertising
Duda Farm Contemporary Meals, Inc.
HZPC Americas Corp.
Dole Meals Firm
California Strawberries
Pacific Coast Producers
Seneca Meals Company
Stemilt Growers LLC
Chilean Contemporary Fruit Affiliation
Michigan Apple Fee
Naturipe Farms LLC
Ventura Meals/Marie’s
For a full listing of all 50+ influencers, representing retail, foodservice and the PBH Fruit and Vegetable Ambassadors in Motion (FVAA) Influencer Community, in attendance on the PBH Have A Plant® Nation Digital Influencer Occasion, please see the September 1, 2020 Press Launch.
In case you are concerned with participating with influencers and connecting with customers instantly by PBH’s huge digital and social ecosystem to maximise your advertising and marketing {dollars}, contact Sharese Roper, Member Engagement Director of PBH. 

In regards to the Produce for Higher Well being Basis
Produce for Higher Well being Basis (PBH), a nonprofit 501(c)(3), is the one nationwide group devoted to serving to customers reside happier, wholesome lives by consuming extra fruit and veggies, together with recent, frozen, canned, dried and 100% juice, each single day.

Since 1991, PBH has invested many years into creating trended insights on attitudes towards all types of fruit and vegetable consumption, along with campaigns and partnerships with authorities, meals business stakeholders, well being professionals and different thought leaders to collaborate, facilitate and advocate for elevated consumption. Campaigns included first, the 5-A-Day program, after which, the Fruits & Veggies—Extra Issues public well being initiative. Whereas 5 fruit and veggies every day is nice recommendation, and extra will at all times matter, PBH’s new behavior-based call-to-action is Have A Plant®. Rooted in behavioral science, PBH’s transformative Have A Plant® Motion is an invite that can encourage individuals with compelling causes to consider within the highly effective position fruit and veggies can play to create glad, wholesome and lively lives.

You’ll want to be a part of the Have A Plant® Motion and get new recipes, snack hacks, meal concepts and different suggestions from cooks, registered dietitians, in addition to meals and wellness specialists by visiting Comply with us on Fb @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Higher Well being Basis. And keep in mind to #haveaplant.

PBH can be answerable for the Lead The Change Motion — a multi-sector, multi-year initiative designed to maximise the ability of PBH’s distinctive thought management place, widespread influencer community, credible scientific and market analysis, and, most significantly, its progressive members and companions, to guide a call-to-action for addressing the worldwide fruit and vegetable consumption disaster. The initiative contains analysis, thought management and communication platforms to make sure the Motion speaks with One Goal, One Voice and One Name-to-Motion. For extra details about the Lead The Change Motion go to:

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