Prolong Worldwide to launch MiE skincare collection containing medical grade penetration expertise in Asia

Hong Kong’s MiE claims to be the primary skincare model introducing a clinical-grade penetration expertise also referred to as water-in-oil-in water (WOW).

This expertise is alleged to penetrate all three layers of the pores and skin (dermis, dermis, hypodermis), relatively than simply reaching the outermost layer of the pores and skin.

There are eight merchandise within the collection together with a make-up remover, cleaning gel, toner, eye gel, serum, reborn lotion, solar block lotion and a facial masks, all produced with the WOW expertise.

The guardian firm of the MiE collection, Singapore-based multi-level advertising and marketing Prolong Worldwide has the distribution rights for the merchandise in Asia.

Jermaine Loh, enterprise growth supervisor at Prolong Worldwide instructed CosmeticsDesign-Asia, ​the MiE skincare collection aimed to advertise cell restore and stimulate cell regeneration. They’re appropriate for all pores and skin varieties from delicate, oily to dry pores and skin.

WOW expertise

In response to Loh, many common skincare merchandise available in the market had been both oil solely or oil-in-water. “Regardless of how good the substances are, as a result of lack of efficient penetration, common skincare merchandise can solely keep on the pores and skin’s floor or center layer​.”

Though the outer pores and skin could look moisturised, the deeper layer of the pores and skin is dry​.”

Loh stated the WOW expertise gave its merchandise the flexibility to hydrate and moisturise the dermis (center) and hypodermis (third) layers of the pores and skin whereas rejuvenating the dermis (outer) and scale back wrinkles.

The particles of the MiE merchandise are coated with a water adopted by oil and lastly water coating.

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