Hong Kong’s MiE claims to be the primary skincare model introducing a clinical-grade penetration expertise also referred to as water-in-oil-in water (WOW).
This expertise is alleged to penetrate all three layers of the pores and skin (dermis, dermis, hypodermis), relatively than simply reaching the outermost layer of the pores and skin.
There are eight merchandise within the collection together with a make-up remover, cleaning gel, toner, eye gel, serum, reborn lotion, solar block lotion and a facial masks, all produced with the WOW expertise.
The guardian firm of the MiE collection, Singapore-based multi-level advertising and marketing Prolong Worldwide has the distribution rights for the merchandise in Asia.
Jermaine Loh, enterprise growth supervisor at Prolong Worldwide instructed CosmeticsDesign-Asia, the MiE skincare collection aimed to advertise cell restore and stimulate cell regeneration. They’re appropriate for all pores and skin varieties from delicate, oily to dry pores and skin.
WOW expertise
In response to Loh, many common skincare merchandise available in the market had been both oil solely or oil-in-water. “Regardless of how good the substances are, as a result of lack of efficient penetration, common skincare merchandise can solely keep on the pores and skin’s floor or center layer.”
“Though the outer pores and skin could look moisturised, the deeper layer of the pores and skin is dry.”
Loh stated the WOW expertise gave its merchandise the flexibility to hydrate and moisturise the dermis (center) and hypodermis (third) layers of the pores and skin whereas rejuvenating the dermis (outer) and scale back wrinkles.
The particles of the MiE merchandise are coated with a water adopted by oil and lastly water coating.
“When MiE product particle first come into contact with the pores and skin on the outermost layer, will probably be absorbed rapidly as dermis is hydrophilic (likes water) which is a match to the outer water layer of WOW.
“The product particle can then simply penetrate by way of the center layer of the pores and skin which is lipophilic (likes oil) because the essence are wrapped by the layer of oil.”
“Lastly, the remaining product particle which efficiently penetrated the pores and skin floor and the center layer, can ship the essence into the deepest layer of pores and skin. It will produce the best impact because the essence can work from the depths of pores and skin.”
With this expertise, the pores and skin is alleged to have the ability to soak up 500 instances the quantity of water.
Along with the clinical-grade penetration expertise, the MiE collection additionally makes use of an ultra-pure water injection expertise to interrupt up extra oil within the pores stopping the oxidation of oil. This oxidation of oil usually ends in zits.
The expertise additionally helps to restore oily septum, strengthens the cells’ means to retain water, successfully balances water and oil ratio in pores and skin by moisturising whereas eradicating extra oil.
Collectively, the ultra-pure water injection expertise and WOW (Water-In-Oil-In-Water) deep penetration expertise permit vitamins and water to succeed in the deeper layers of the pores and skin and be absorbed successfully.
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All pure
The MiE vary makes use of greater than 60 pure substances in its merchandise, a few of which embody ginseng, olive oil, lavender, rose mary, thyme, and ginkgo biloba.
The merchandise additionally don’t include chemical preservatives and alcohol, usually present in standard skincare merchandise.
Merchandise with out added preservatives naturally have a shorter shelf life and could also be inconvenient for storage. As an example, it needs to be frozen or including substances comparable to alcohol to increase the shelf life.
The MiE collection makes use of an unique pure self-preservation system which incorporates altering the pH to limit microbial development. It has a shelf-life of three.6 years unopened, and three months as soon as opened.
The corporate banks on its use of pure substances to the extent that the identical product purchased at completely different durations could differ in color and odour. As an example, its blueberry masks makes use of pure natural blueberries which can be affected by the wet season, leading to a distinction in color between batches.
Most of its substances are sourced from China and Hong Kong, the latter additionally a producing website.
Large potential
In Singapore, the merchandise might be obtainable at Prolong Worldwide’s bodily retailer, and eGe Boutique (facial, full physique spa).
Loh stated because the expertise is comparatively new on this area particularly within the skincare market, the agency is specializing in elevating its consciousness.
“We’re reaching out to beauticians, and folks within the spa and salon trade to teach them on our merchandise. We additionally conduct workshops weekly for shoppers to expertise the collection and share our skincare data.”
Loh stated these merchandise weren’t solely focused for females. As an example, its make-up remover may very well be utilized by males too, “it could take away the heavy metals on our pores and skin on account of air air pollution.”
MiE merchandise have additionally been dermatologically and clinically examined on eczema sufferers with allergic reactions.
The MiE skincare collection was tender launched in some Asian markets since final 12 months. The whole collection took 13 years of R&D earlier than launching into the market.
The corporate is trying to distribute the collection into Thailand and China sooner or later.
