Richfield’s Dr. Daniels is focus of latest ‘Tommie’ advert | Richfield

Richfield Colleges Assistant Superintendent Latanya Daniels is featured in a 30-second “I’m a Tommie” tv advert, representing the College of St. Thomas’ trainer schooling program.

Assistant superintendent helps promote St. Thomas’ trainer schooling program

Richfield Colleges Assistant Superintendent Latanya Daniels will now not take 30-second tv ads with no consideration.

She understands that producing the quick messages isn’t as straightforward because it appears to be like.

That’s as a result of Daniels stars in one of many College of St. Thomas’ latest “I’m a Tommie” adverts, a part of a marketing campaign operating on space tv stations by April.

The piece, designed to advertise the college’s trainer schooling program, was accomplished in a single day final October.

“It was a grueling 10-hour day,” Daniels wrote, in an electronic mail to the Solar Present.

Whereas the business took at some point to movie, its manufacturing began months in the past.

“I discovered about this chance by an electronic mail from Michael Spooner, the senior advertising supervisor with St. Thomas’ Faculty of Schooling,” Daniels stated. “He emailed me concerning the alternative in Could and the remainder is historical past.”

The collection of Daniels as the topic to signify the college’s trainer schooling program wasn’t troublesome, in response to Kymm Martinez, chief advertising officer for the College of St. Thomas.

“Our ‘I’m a Tommie’ marketing campaign was created to showcase tales of extraordinary educational achievement and accomplishments by our St. Thomas college students and graduates,” Martinez wrote in an electronic mail. “In Latanya’s case, we have been very impressed with the outstanding statistics from the Richfield Faculty District, notably round elevating commencement charges and rising the variety of college students of coloration taking superior lessons, that have been made attainable by her management.

“We additionally knew that Latanya’s private dedication and charisma would shine by within the video, and since she’s a triple Tommie (with three levels from St. Thomas) she was a pure alternative.”

Daniels described a rewarding, ascendant journey as an educator. “I began my profession as a paraprofessional on the Connection Heart in Minneapolis Public Colleges. From there, I entered St. Thomas’ Collaborative City Educator Prolonged program to earn my instructing license and change into a math trainer,” she recounted.

“My first and solely instructing job was at Folwell Center Faculty the place I taught seventh and eighth grade math for six years. Whereas there, I used to be cultivated as a teacher-leader and served in varied roles, similar to math division chairperson, group chief and educational coach.”

She was employed as an assistant principal at Thomas Edison Excessive Faculty in northeast Minneapolis, the place she spent three years earlier than turning into principal of Patrick Henry Excessive Faculty in north Minneapolis, the place she labored 5 years. In June 2015, she joined Richfield Excessive Faculty as principal. She was named the district’s new assistant superintendent in 2020.

Daniels’ latest 30-second advert isn’t the primary time the college has touted its graduates and their successes in life, however it’s the first time a narrative that includes the Faculty of Schooling has been accomplished.

“Dean Kathlene Campbell has been re-imagining the varsity to place St. Thomas as a nationwide chief in trainer preparation,” Martinez acknowledged.

“We see academics as an essential power in combating social injustices and we care deeply about serving to to deal with the achievement and prosperity gaps that exist in all places, however particularly right here in Minnesota. The truth that Latanya is bringing actual outcomes to this problem makes us actually proud.”

When the day of manufacturing arrived final October, Daniels stated the work of the professionals was appreciated, however she felt a bit out of types whereas attempting to stay affected person.


The ultimate scene of the 30-second “I’m a Tommie” tv business options Richfield Colleges Assistant Superintendent Latanya Daniels wanting very like a rock star.

“It took many takes in a number of areas of the varsity, however I’m not an actress – I’m an educator!” she wrote.

She accomplished her personal make-up for the shoot, stating she spent about 40 minutes ensuring it was to her liking.

“I knew I needed to look camera-ready,” she famous.

Daniels additionally acknowledged that of the movie uncovered that day, most of it remained on the editor’s ground. She gave one instance.

“The primary scene was truly in my workplace. We spent a big period of time on that scene, however it didn’t make the lower,” she wrote.

With the manufacturing shot on-scene at the highschool in Richfield, it was troublesome to maintain the information underneath wraps. Nevertheless, as a result of Daniels describes herself as “low key,” she wasn’t about to publicize the chance.

“Initially, I instructed solely my household and my superintendent. I don’t like numerous additional consideration,” she defined.

“Then, Dr. Campbell, the Dean of St. Thomas’ Faculty of Schooling, shared it with our Unicorn circle and so they discovered about it. And, in fact, individuals in my workplace discovered due to all of the manufacturing workers and the tools on the day of the shoot. Moreover that, I used to be mum about it.”

Concluding her remarks, Daniels wrote that her St. Thomas success story wouldn’t have been attainable and not using a sturdy assist system on the faculty.

“As we’re on the eve of Girls’s Historical past Month, I’m reminded of why I’m a proud three-time Tommie,” she acknowledged.

“The ladies who crossed my path on the College of St. Thomas made that faculty a spot the place I felt seen, related and supported. Because of this I continued to return to; it was a protected place for me to be taught and develop.”

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